There are many factors that affect the enrollment of training institutions, including 1, education service system (course price, course system, tutor, campus environment, etc. ), 2, market environment factors: (market capacity, market concentration, fierce competition), 3, educational institutions' own factors (financial resources, manpower, material resources and channels). There are many other factors. Among them, at 1 point, there is no problem as a franchise brand. Second, we should do a good job in market research in the region at the beginning of joining. Third, God proposed invictus. Just adjust measures to local conditions.