1, filter target keywords.

Screening keywords is to increase the number of ranking keywords. First, choose the long tail words of website brand keywords, followed by the long tail words of industry core keywords. It is suggested that Baidu index should not exceed 100, because the larger the index, the longer it takes to do this word. Most words in seo are long tail words, and the long tail words of core keywords bring traffic except website brand words. For example, Ubuntu Fortune is engaged in Internet financial management, and the long tail word of the industry can choose the "Internet financial management platform" of Baidu Index 92, which is easy to get a good ranking.

2. Write more readable articles around keywords.

Everyone knows to write articles around keywords, but what is a readable article? This means that this article is different from the articles already included in the search engine, and it is more valuable to read than the articles already included. For example, one article introduces five benefits of eating apples, and another article introduces six, so if you combine these two articles and add your own language, it will be a more authoritative article with higher reading value.

3. Optimize channel page keywords and text keywords.

Because I didn't pay much attention to this when I made the website before, the keyword ranking was still good after I corrected it later. I suggest that you can choose a few words that want to get a good ranking but have little competition as the main keywords of the channel page, so that when you update the article, you can add the main keywords to the related keywords. When others click on this word, a list will be formed around this keyword, so that a keyword can get a lot of votes and improve the ranking of keywords.

4, the article keywords add descriptive text.

Baidu has always stressed that articles cannot link to different web pages without importing and exporting links. If there is no link, the search engine spider will think that this is a final page and will not climb down any more, which is not good for website collection and keyword ranking. These details must be paid attention to.

5, article keyword layout and article settings

I have read many articles about keyword usage before, all of which emphasize keyword density. In fact, Youben Fortune Bian Xiao believes that, first of all, as long as keywords appear in the title, the first paragraph of the article, the middle paragraph of the article and the end of the article, they are all ok.

Then: paragraphs must be clear, and search engine spiders also imitate users' crawling. If the article is not conducive to users' reading, it will be difficult for search engine spiders to crawl, which will naturally affect the inclusion and ranking of the article.