20 ways to improve performance, many new salespeople are very anxious, because they don't know how to sell products, which leads to a state of no performance. In order to improve their performance, I have thought of many ways. Let me take a look at the information about 20 ways to improve performance with you.

20 ways to improve performance 1 Less passenger flow and low repurchase.

1, rainy weather: statistics of store entry rate, mediation of store atmosphere, product knowledge training, sales skill drills, actual combat scenario drills, display replacement;

2, the passenger flow is very small: count the rate of entering the store, analyze the customers entering the store, improve the recommendation rate, and the store can do a general cleaning;

3. Decline in member consumption: pay a return visit by SMS every week to understand customer needs, and give small gifts or double points when purchasing.

4, low recommendation rate, low turnover rate: train shop assistants to communicate with customers, understand customer needs, and improve turnover rate. The manager of the open pit leads the clerk to do sales training together;

Product correlation

5. Commodity problems (best-selling goods cannot be replenished and are seriously out of stock): develop selling points of similar goods and reorganize related sales; Looking for substitutes or similar products as substitutes;

6. The shelf life of the products is approaching: check the shelf life of the products on the shelves regularly, deal with the products approaching the shelf life in time, and report the expired products to the company when they are put into storage.

7. Insufficient stocking: complete the new product sales plan within 3 days after the goods are loaded, and at the same time pay attention to the replenishment of the best-selling products, or replenish according to the sales volume in a week, and replenish before each activity;

8. Strange inventory control: once a week, the store manager will inform the inventory of goods with large inventory and best-selling goods at the handover meeting.

The sales ability of shop assistants has been strengthened.

9. Poor clerk conditions: Is the reason for poor communication life or work? It is necessary to adjust follow-up, one-on-one talks and small group activities to activate team motivation with PK;

10, weak sales ability: for the clerk with poor sales, the store manager or the clerk with strong sales ability will help him summarize and analyze each sale and get promotion from it;

1 1, poor team cooperation: we discuss the problems between cooperation, adjust through communication and shift, and make use of complementarity;

12, lack of professional knowledge: supplemented by company training and regular inspection and evaluation;

13, lack of non-sales languages, and lack of understanding of customer needs: customers are required to communicate more than two sentences each time they enter the store and do exercises in the open space;

Daily activities and management of the store

14, asking for discount: introduce the advantages of the product, compare with other similar brands, try to buy products from other stores in your spare time, and learn about the quality services of others, so you can learn from the advantages; Emphasize product value rather than price;

15, no activity in the store (lack of gifts): according to the demand and promotion plan in the store, properly match some gifts that can increase sales;

16, joint: improve the association ability of shop assistants, strengthen the awareness of alternatives, and recommend combined products to customers; Give customers a reason to buy a variety (speech drills, promotion plan design) and give shop assistants a reason to sell a variety (short-term incentives to improve their skills);

17. Additional promotion and selection are not in place: stores are required to recommend two or so suitable products to each customer as alternatives, and the cashier can be used to promote sales and recommend one more word.

18, the atmosphere of empty stores has not been adjusted: use empty stores to do sales drills and connect sales training with shop assistants;

19, the staff of the store is transferred and unstable: it gives employees a strong sense of belonging;

20. Managers' management ability: improve managers' ability through training;

20 ways to improve performance 2 1, concentrate on one thing.

At the beginning of work, concentrate on one thing, concentrate on one thing, and make a single breakthrough.

For example, if you have just entered a company and there is no customer accumulation, you can spend 18 days or even longer, and try to increase the number of customer leads first.

As for other things, such as maintaining the relationship between colleagues, it can be postponed for a while.

2. Strive for various resources.

Sales newcomers should understand that sales work is not a one-on-one job, and they should learn to fully strive for various resources.

The first thing to win is the support of management.

Management can provide strong support in various aspects such as price strategy. Some people think that often picking on leaders will make them feel incompetent?

In fact, the success of sales staff is also the success of management, and they are willing to help.

Of course, before asking for help, we must sort things out, not push them to the leaders to solve them. This is also the basic literacy of asking for help.

In addition to the management, other departments are also important resources, which need to be strived for as much as possible.

Marketing department, which can provide market data and market trends to help sales staff locate customers more accurately;

The finance department can help sales staff understand the tax and invoice system, and help you recover accounts receivable in time, thus maintaining long-term and healthy customer relations;

Technology department, which can provide technical support for sales staff.

In 200 1 year, during the 9th National Games, in order to cooperate with the Organizing Committee of the National Games and become the designated network equipment supplier, Dell not only sold the equipment to the Organizing Committee, but also sent engineers to the site to work around the clock for free to ensure the smooth progress of the National Games.

The success of this sales work is inseparable from the full support of Dell's technical department.

So, as soon as you enter a company, you can quickly learn how many departments there are in the company. Among them, which departments can provide what support for sales.

3. Do what sales should do

Many new salespeople always give everything to important customers, and they personally handle and follow up all the requirements of customers, thinking that this is responsible for customers.

In fact, this practice is very unprofessional.

First of all, you are not a professional working outside sales. Once it is not handled well, it will leave a bad impression on customers;

Secondly, you are a salesman, not an engineer or customer service. It is your most important job responsibility to work hard to complete the sales work. Don't take jobs at will.

Lexmark, a well-known printer brand, once organized a scenario drill internally. The theme is: when customers ask for something other than sales, how do salespeople respond?

At that time, the performance of a gold medal sales manager was recognized by everyone.

Let's see how he responded:

The customer called and said:

Hello, excuse me,

Are you the printer sales department of Lexmark Company?

The gold medal salesman said:

Yes, this is Lexmark.

what can I do for you?

The customer said:

We are old customers of Lexmark.

Purchase millions of printing equipment every year.

During this period, the printer broke down.

What should I do?

The gold medal salesman said:

Please call the technical support hotline.

The customer said:

No, they can't get through,

I need your help.

The gold medal salesman said:

Please leave your contact number,

Tell me what the obstacle is,

Our engineer will contact you.

In this conversation, the other party purchases millions of dollars every year and is indeed an important customer. But the gold medal salesman still insists on letting the right person do the right thing.

This is worth learning for all salespeople.

4. Find an undisturbed time.

Dell's salespeople have a colorful flag that says:

Powerhour, please don't disturb.

Putting this flag on the table is tantamount to showing everyone that the sales staff are in intensive contact with customers. Please don't disturb. During this time, even michael dell, the founder of Dell, can't be disturbed.

So you can find a period of time every day to deal with important work efficiently according to your work habits and customers' schedules. If you are a team leader, you should actively promote this work habit internally.

If you don't know how to determine which jobs are the most important and how to make a good choice, you can just click on the title and learn another lesson:

The work is very complicated, how to grasp the key points quickly?

5. Give 80% of your energy to serve key customers.

Many new salespeople are tired all day, but they get nothing. The main reason is that there is no distinction between key customers.

In the case of limited energy, we should learn to give up invalid customers and devote 80% of our energy to serving key customers.

Serving these customers well can also bring high-quality recommendations, and your sales performance will certainly not be bad.

How to distinguish key customers?

First of all, it must be the target customer of the company;

Secondly, you can refer to the following standards:

First, the size of the company;

Second, the position and influence in the industry;

Third, the development trend.

Fourth, the urgency of demand;

Fifth, docking people's decision-making ability.

Every company has different standards for key customers. It is not necessarily a large-scale key customer, or even a key customer who pays the money immediately.

In this regard, the head of the sales team should provide clear and definite support for the new sales staff. Don't let new salespeople analyze and guess which customers are key customers.

6. Respect the power you give.

Many new sellers are eager to know when they can become gold medal sellers. Teacher He Xueyou, the gold seller of Alibaba, said that this is actually very simple.

Ask yourself every morning, what is your goal?

If you know it clearly, then put in 100% efforts to achieve the goal. As long as you reach your goal every day, your ability will definitely improve, the number of your customers will definitely increase, your turnover will definitely increase, and you will naturally be closer to success.

Some salespeople said they would visit eight customers in the morning, but they only visited six. Tired and annoyed, they went back to the company and postponed the task of the day until the next day. Or have decided to visit customers the next day, and even clock out at night without making an appointment with customers.

If you have such behavior and take it seriously, you should pay special attention. Without long-term performance, it is often these small things that are not done well.

On Sunday, I posted this circle of friends:

From 9: 30 am to 4: 30 pm/kloc-0,

I wrote four classes and 1 class.

There is a task that must be completed every day.

Don't be lazy about time, and don't be lucky about quality;

It also makes me more and more normal.

Plus the previous live class and online class,

I don't feel tired without rest for four months.

After the post, many friends praised the interaction, and I added a real personal feeling:

One more thing,

Is a job with fixed results every day,

Is the real job.

Most people, looking at work,

In fact, there is no stable and quantifiable output.

I just wasted myself in my mind.

I have been in this situation before,

So don't feel sorry for yourself

What you've given,

Sooner or later, it will be returned to you in various ways.

What you didn't give,

Sooner or later, it will be returned in various ways.

If you want to grow up to be a gold medal salesman, the core method is simple, that is, achieve your goals every day, with fixed results every day, and you will naturally make progress.

Some people say, but I really can't finish the task.

If you can't finish the task, you are incompetent. If the ability is not good, it is necessary to make up the ability. If the work planning ability is not good, make up the work planning ability; If the target decomposition ability is not good, make up the target decomposition ability. Improve these specific abilities one by one, and the performance will naturally be good.

When he became the sales champion of Alibaba, He Xueyou ran to customers during the day, made an appointment with customers at night, stayed in bed and insisted on reading and studying every day. Take advantage of the rest time, participate in various sales training, and constantly improve their ability.

Teacher He Xueyou believes that the core principle of sales work is sowing theory. As long as you work hard, there will be gains and progress. However, if you don't want to pay, then maybe you are not suitable for any job.

7. Don't speculate.

New salesmen are easy to speculate.

They are eager to beat the enemy, always wondering if there is any skill to sign a big order quickly without getting up early and making a lot of phone calls.

Therefore, new salespeople often study blindly.

Seeing that Zhang San sent a book to the customer and finally signed the bill, he also sent a book to the customer;

I heard that Li Si played golf with his clients, and he also went to play golf.

In fact, any successful sales strategy can not be separated from long-term practice. Without enough visits, there will be no accumulation, no accumulation, and of course there will be no signing.

Sales newcomers have not accumulated, blindly learn skills, and are easy to go astray.

If you are a senior salesman, remember to share more strategies when sharing experiences with newcomers. Don't overemphasize skills, lest newcomers go astray.

8. Make a sales log carefully.

Many gold medal sellers have the habit of taking notes.

Imagine that after knowing the customer for several years, you can clearly tell the place where you first met and how the customer felt.

Therefore, new salespeople should form the habit of communicating with customers every time, record relevant information and organize it regularly, which is also a valuable asset for salespeople.