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How to do a good job in Amazon operation
How to run Amazon well-detailed explanation

From the overall process, store operations include:

1, optional products; 2. Do a good job in product launch and optimization; 3. Increase sales and comments; 4. Reduce negative comments; 5. Drainage outside the station

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First, select the line.

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Mainly includes:

1. Understanding the ideal product

2. How to get product inspiration quickly?

3. How to find the right product keywords

4. Product market prospect and competitiveness analysis

5. How big is the product market?

6. How to create new products quickly

7. How to quickly verify the market?

First, know the ideal product.

Before starting to choose products, first construct the appearance of "ideal products" in your mind, and the goal of selecting products around these ideas will be more clear. At present, the ideal products recognized by Chen Chen include the following seven * * * features:

1. Convenient transportation: products with small volume and low quality have advantages in warehousing and logistics, and can also reduce costs and be more efficient in transportation speed.

2. Vulnerability: goods that are not easily damaged can reduce customer refunds and complaints caused by damage caused by transportation problems.

3. High customer unit price: the product price should not be too low, and the recommended sales price range is between 15-75 USD. Too low a price affects your profit; The price is too high, and customers are easily lost.

4. Seasonal influence: goods that are not affected by seasonal changes can be sold for a long time, and seasonal products can only be sold for a short period of time a year.

5. Legal risk: products without legal risk mainly refer to products that cannot be infringed.

6. Brand awareness: customers have no requirements for brands, and will not choose products because of brand factors, such as mobile phone digital products. Customers will think more about brand factors, but products such as light bulbs and tools are not so concerned about brand factors.

7. Market capacity: The existing demand must be large to ensure that there are enough buyers and reduce the inventory risk.

Of course, we have also seen many explosive products, which may not meet all the above characteristics, such as balance car, fingertip monkey and so on. But this kind of opportunity is not available to everyone, and the stakes are too high, which is not suitable for novice sellers and ordinary sellers.

Second, get inspiration for new products quickly.

How to get the creativity of new products is the most difficult and important step in the process of product selection, and many articles about product selection basically skip this part directly. Here are some ways to get inspired:

1. bestseller

Through Amazon's official bestseller, you can get product ideas in your familiar categories, which is also the method used by most sellers at present. Because Amazon has a scientific product classification, it is easy to find products in the sub-sectors you are interested in.

2. Trade magazines and media

Explore the latest technology and information product opportunities in industry magazines and media reports.

3. Tubing (foreign video website)

Paying attention to the daily videos of big V in your interest or industry can dig out a lot of useful product information.

4.Reddit

Internet window, pay attention to observe and find things discussed by users under different subreddit, and find what users like.

5.Alltop

This is a blog classified information website that collects content through topics, and discovers new market opportunities through topics you are interested in and concerned about.

Personally, I suggest starting with the product categories that I am most interested in or familiar with, and collecting and sorting them into a list.

Third, collect product keywords.

After collecting the products, topics or related words you are interested in, you need to use some tools to further analyze the keywords corresponding to these products or potential products, and at the same time trigger some new keyword ideas.

The usual practice is to verify through keyword tools and sort out a keyword list.

Some commonly used free keyword tools include: ubersuggest, for which companies selling on Amazon may not write customer reviews.

Specific project.

Although the success rate of the review is 100%, Amazon will not let the seller do this because it knows that friends and relatives will definitely leave favorable comments. So you can't do this.

Method 9: Buy directly through the freelancer platform.

Earlier, many sellers bought reviews directly through freelancer platforms, such as fiverr. $5 is a good deal, but no related service can be found at present. Amazon blocked this practice. It doesn't work at present, so if you see this method introduced in some training courses, it means there is something wrong with this course, so don't listen any more. This method is not recommended, because it has low probability and high risk.

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