The first prerequisite for the successful development of enterprises is that there are enough opportunities for enterprise development in the market, so the first step to success is to objectively evaluate and accurately judge the market opportunities. This includes collecting the following data: (1) market size data; (2) Growth potential; (3) driving factors; (4) Gross profit status; (5) sustainability; (6) competitor analysis, etc. If an enterprise wants to grow at an extraordinary speed, it must first choose a fast-growing market and an industry whose life cycle is in a high-speed growth stage, so as to be prepared for exceeding the speed of market development.
In fact, most successful entrepreneurs envied by the world are ready to suffer. Their entrepreneurial history has a certain degree of * * *, and their experiences and lessons are of great guiding value to entrepreneurs. To create a sustainable and successful evergreen foundation from scratch, it generally needs the following elements: entrepreneurs need to have industrial ideals, passion and leadership skills, and have the ability to let the team create value higher than the sum of independent individuals; Entrepreneurs need to set a challenging but feasible long-term goal for their enterprises; He must be able to unite and inspire a group of excellent teams who bear the main responsibility; He should give the team enough space to develop their talents; The products and services provided by enterprises must meet the specific needs of the market and society, and successfully form the impression of value for money in the minds of customers; The cooperation between enterprises and employees must be enough to make products and services obviously superior to other products and services that customers can choose.
As can be seen from the above points, building a successful and excellent enterprise is definitely a complex and arduous system engineering. Some viewpoints mentioned in this paper are based on the premise of excellent enterprises.
Avoid misunderstanding of consciousness
At present, many people have some misunderstandings about entrepreneurship: Myth 1: The story that the goal of entrepreneurship is to get rich overnight is constantly circulating, and bookstores are also full of cases of successful entrepreneurs how to seize the opportunity to get rich successfully and books that teach people how to get rich in a short time. But many people don't know how many hardships and twists and turns successful people have experienced before they succeed, and what is the key point that leads to their success. Many people like reading biographies of successful celebrities and hope to learn from their experiences. But when Yang Bin and Zhou Zhengyi talked about their success, who would have thought that the stories behind them had completely different versions?
The so-called successful enterprises and successful entrepreneurs are often summed up by themselves. Experience and reality are two different things. Autobiographies are full of hype and propaganda, and memoirs often miss some unknown key points. Therefore, readers who accept everything are often misled. In fact, because there are great risks, starting a business is not the right way for everyone. According to statistics, there are about 2 million start-ups in the United States every year, of which 700,000 are successfully registered, and only 50% survive eight years later.
Entrepreneurship is a hard course. The difficulties faced by enterprises in the initial stage often affect the personal and family life of entrepreneurs, who are under great financial pressure. In case of failure, they will also bear a series of sequelae caused by failure. Therefore, in fact, the so-called starting from scratch is a tough battle faced by entrepreneurs to use their limited resources and spontaneously use market opportunities to develop their careers. Winning this tough battle can certainly bring wealth, but entrepreneurs still have many accompanying things in the process of implementation, including psychological pressure, anxiety, depression, joy, helplessness, satisfaction of success, and pain when paying the price. The ups and downs are a necessary course for every entrepreneur, so some people later discovered that they would rather pursue a more ordinary and stable life.
Myth 2: Entrepreneurs are people who like gambling.
In fact, entrepreneurs are more risk-conscious than anyone else. They are willing to take risks, but the risks they take are carefully calculated and can be effectively controlled. After all, once they fail, they will pay a heavy price, so they need to collect and screen enough data and facts to support their rational decision-making through carefully calculated risks. Of course, courage is very important for self-made people. If you don't go into the sea, you can't really know the taste of swimming in the sea, and you can't prove your true ability.
Myth 3: Capital is the only resource needed for starting a business.
Capital is not the only resource needed, or even the most important resource in some industries. The market is full of funds that lack a way out. What is lacking is the company and business leaders who know how to use them effectively. Self-made people often lack the support of resources, and capital is only a part of this resource. Others include the following series of resources: customer base; Supplier support; Capable staff and team support; Brand and reputation; Technical and service support system; Production technology, etc.
Entrepreneurs should learn how to fight with very limited resources before starting a business, and make full preparations and accumulation in advance. One of the best ways is to simulate the current work as much as possible before going to sea, so as to adapt to the similar environment that needs to be faced in the future. The accumulation of the above resources needs a process, and the maturity of entrepreneurs needs to pay a price; Everyone has to pay tuition when they grow up. Start-ups are doomed to make big mistakes because of limited resources, and there are not many resources to waste. These costs are usually paid, so if you don't pay enough tuition before starting a business (similar to the lessons you have experienced at work and the insights you have gained from it, etc.). ), you are likely to stumble at the beginning of your business, or you may lead to Waterloo after your initial success.
Myth 4: Money is the only goal of entrepreneurs.
Self-made people are people with certain values. First of all, they all have entrepreneurial values. They are both idealists and realists. The way for entrepreneurs to realize their self-worth is to find a specific opportunity in the market, then establish an organization to realize it, and meet the specific needs of society or the market by introducing new products and services. They are a group of people who are unwilling to be ordinary and willing to pay the price for pursuing their ideals. This ideal is not money itself, but because entrepreneurs are engaged in business activities, and money is their report card and milestone. Money is not the only goal of an enterprise, and it is difficult for an enterprise to pursue profits for a long time (especially short-term profits).
Myth 5: Pursuing quick money for short-term success
Success requires time, place, people and enough luck Don't underestimate luck. If you are unlucky, even the best entrepreneurs will struggle in trouble. The road to entrepreneurship is like walking through a dark tunnel. There must be darkness before dawn. Psychological endurance before seeing the light and persistence in realizing the ideal are important factors that determine success or failure. Real entrepreneurial stories are not always smooth sailing. You must accumulate enough resources before starting a business, so that you can stick to the day of success. Many people complain that families can't afford the risk of starting a business, because they are tied up by the contributions of houses and cars. In fact, buying a car and buying a house should consider the impact on the future. Entrepreneurship is a life goal that should have been considered long ago, and other family decisions should also match it. Entrepreneurship is a systematic project.
Some key points of starting a business
The topic of entrepreneurship has been talked too much. In the United States, entrepreneurship is a discipline in enterprise management, and you can get bachelor's and master's degrees, which shows that starting from scratch is a knowledge, and the success rate can be improved through effective planning and training. The following is a summary of some self-made entrepreneurs, which may be enlightening.
Sharp insight is sometimes born, but more is acquired. Most truly great leaders have a keen eye. Before the success of the enterprise, people around and even employees of the enterprise did not understand. Perhaps the main reason is that others often fail or are unwilling to invest the same time and pay the same price to understand what others can't see and reason. Entrepreneurship is a sacrifice, because entrepreneurs must give up something in exchange for the realization of long-term goals.
About 20 years ago, Steven Jobs (now the president of Apple Computer) realized that the personal computer they assembled in the garage would change the world. He gave up his college studies to pursue his dreams, thus creating the global personal computer industry and once became the second largest computer company in the world. After the success of Apple Computer, Jobs was forced to sell his shares and leave Apple because of the conflict with the board of directors on the company's development prospects. But he didn't give up his long-term goal. He struggled for ten years on his own, almost exhausted his savings, and finally created a series of new computer technology platforms and business models, which successfully saved Apple, which was on the verge of bankruptcy ten years later. Although Jobs is not the most successful entrepreneur, he is the most insightful entrepreneur in the world.
Public servant consciousness
There is a concept of "stakeholders" in enterprise management, which means that if an enterprise wants to survive and develop for a long time, it must fully take care of and consider the interests of various stakeholders, including customers, employees, governments, suppliers, shareholders and so on. These stakeholders are an integral part of society. Their strength is a strong sense of responsibility and mission. Excellent leaders are often far-sighted, able to foresee the development trend of markets and things at an early age, and make preparations and accumulation at an early age.
Seize the opportunity at a critical moment
It is very important to seize the opportunity, and anyone's success is inseparable from the opportunity, so make preparations early when the opportunity does not come. British Prime Minister Winston Churchill once said: "Everyone will have one or more opportunities of his dreams in his life, but sadly, when this opportunity comes, you find that you can't seize it." Just like athletes on the field, people only know the glory and brilliance at the moment when they successfully win the championship, but they ignore countless hard trainings on the field.
The hardest thing is that the first bucket of gold started from scratch. The most difficult thing is to earn the first bucket of gold and complete the accumulation of original capital. The reason why it is difficult to earn the first bucket of gold lies in two aspects: (1) If an enterprise can complete the initial capital accumulation, it shows that its business model and operating system have been tested by the market and are beginning to mature, and it is quite difficult to reach this level; (2) Without sufficient capital support, the development of enterprises is much more difficult than the former, because it requires enterprises to do very well in all aspects.
In fact, many self-made entrepreneurs are more or less dependent on the assistance of some special resources brought by marriage and family. Making good use of the resources around you to help your career is a shortcut to quick success.
Consider your present job from the boss's point of view.
In recent years, a group of professional managers who have been baptized by modern enterprise system and corporate culture have embarked on the road of entrepreneurship because of different opportunities and motives. The success rate of these professional managers who have been nurtured by foreign-funded enterprises is not high, and there are not many who can really make a big difference and break through a world. Most of them experienced setbacks and became professional managers again.
Although professional managers have received complete business management training, their knowledge and experience are indispensable for entrepreneurs, but they are originally people with two different values (especially in China, the difference will be even smaller in the United States, because the whole society advocates entrepreneurial culture). Professional managers are more inclined to be part of the enterprise and act as good stewards, but entrepreneurs are more inclined to explore new fields and new models, and they must be willing to take greater risks.
Professional managers trained by large international enterprises are used to living in a resource-rich environment, relying solely on personal strength, resources are scarce, and it is more difficult for a person to have several functions. When entrepreneurs are professional managers, they should try to consider their current jobs from the boss's point of view and get used to working in an environment with scarce resources, which can greatly improve the success rate of starting a business in the future.
I often hear entrepreneurs complain that business is getting harder and harder. In fact, this is because: the market supply exceeds demand, and the competition is becoming more and more fierce; The means and abilities of competitors are getting stronger and stronger; The requirements of customers are getting higher and higher, the choices are increasing, and the mastery of information is becoming more and more sufficient; The means of making money through privileges or relationships is becoming more and more useless.
Entrepreneurs need more detailed deployment in future planning. In the past, a considerable number of successful people relied on daring to think and do, seized opportunities and skillfully obtained scarce resources (land, places, materials, relationships, etc.). ) or enjoy the privilege in some ways. However, in the next 20 years, the above means are not enough, and a new generation of entrepreneurs need deeper knowledge and ability, higher moral standards, and more adequate and diversified preparation and resource support.