Moderator: Hello, Mr. Peng. Welcome to accept an exclusive interview with car home in your busy schedule. Can you briefly introduce your company?
Mr. Peng Changping: Hello, Moderator! I am very happy to participate in an exclusive interview with car home. Longxingxing is located at No.611Xinrong Road, Haizhu District. Opened in 2006, history 14. It is the official authorized dealer of Mercedes-Benz and the first digital experience exhibition hall of Mercedes-Benz MAR2020 in Guangzhou. We have the authorization of Mercedes-Benz series, Mercedes-Benz -AMG, Mercedes-Benz Maibakh, EQ, Tengshi imported cars and domestic cars. Since its opening in 2006, it has served more than 70,000 Mercedes-Benz owners and is the nearest authorized dealer of Mercedes-Benz to Pazhou Exhibition Hall.
Moderator: What models did Guangzhou International Auto Show bring?
Mr. Peng Changping: There are many models exhibited by Mercedes-Benz at this auto show, and many new cars will be unveiled at this auto show. The new Mercedes-Maibakh S-Class sedan once again redefines the top benchmark of the contemporary automobile industry, while the new Mercedes-Maibakh GLS? SUV has opened a new chapter in Maibakh's brand product lineup, bringing new choices to the valued customers in the top SUV market segment in China. As AMG? The newest member of the 35 family, the new Mercedes -AMG? GLA？ 35? 4MATIC and the new Mercedes -AMG? GLB？ 35? 4MATIC vividly interprets AMG's "luxury performance" with extraordinary control, extraordinary intelligence and extraordinary design? . Brand-new GLE 350? e？ 4MATIC plug-in hybrid SUV Smart Edition and coupe SUV were officially launched at this auto show. It is worth mentioning that the new GLE? 350? e？ 4MATIC can enjoy the purchase tax reduction and exemption policy, and can also get a new energy license in Guangzhou.
Compere: What models are your company mainly selling at present? Who are your customers? What measures do you have to stimulate the purchase of the main models?
Mr. Peng Changping: Mercedes-Benz has a long product line and many models. In addition to Mercedes-Benz, our company is an authorized dealer of Mercedes-Benz's sub-brands, such as AMG, Maibakh and EQC, so our products can adapt to different styles of consumers. At present, our main models are C-class, E-class and GLC? SUV and GLA? Off-road vehicle, GLB? Several hot-selling models, such as SUV, account for nearly 60% of our total sales. There is also a new generation of Mercedes-Benz long-wheelbase E-Class sports car that is currently selling well. It was unveiled at this auto show, with dynamic shape design, super high value, luxurious feeling and humanized human-computer interaction experience, and extremely rich configuration. In view of these hot-selling models, during this auto show, we launched ten car buying gifts, such as booking a car and sending it to the original bicycle boarding box of Mercedes-Benz, ten car buying and gas card recommended by old customers during the auto show, and various loan schemes of Mercedes-Benz Finance with low down payment and low interest rate.
Compere: How is your company's sales this year? ? What is the sales target in 2020? Is there any expectation at this stage? ? Will the growth rate of Guangzhou automobile market reach your expectation in 2020?
Peng Changping: Guangzhou Automobile Longxing's sales target this year is nearly 4,000 vehicles, including Mercedes-Benz, AMG, Maibakh, Tengshi and EQC. In the first half of this year, our sales were affected by the national epidemic to some extent. However, under the effective control of the epidemic, with the unremitting efforts of all the staff of Longxing Bank, up to now, we have successfully completed 90% of the sales target, basically reaching the expectations. Since June this year, the auto market has started to improve, and there has been a two-month car buying climax. There is also a high demand for cars for the International Auto Show in June 5438+065438+ 10 and before the end of the year. We estimate that there will be a small climax in the automobile consumption market, which will stimulate many consumers to buy cars at the end of the year. This year's sales target can be successfully completed, and next year's market growth rate can also bring us confidence.
Moderator: In recent years, the sales of electric vehicles are booming. Do you have any expectations for the electric vehicle market?
Mr. Peng Changping: With the strong support of national policies and the inconvenience caused by this year's epidemic, consumers' rigid demand for cars has further expanded. At the same time, with the diversification of consumers' personalized needs, major luxury car brands are constantly strengthening the market layout of pure electric vehicles. It can be predicted that the electric vehicles that consumers can buy will be more abundant and more in line with individual needs; Mercedes-Benz has launched new energy vehicles such as EQC and Tengshi to join the product camp, and will launch new models such as EOA and EQB one after another next year to further meet consumers' more personalized consumer demand for Mercedes-Benz brands.
Moderator: In 2020, luxury brands opened many 45 stores in Guangzhou. Besides the product itself, what is your competitive advantage?
Mr. Peng Changping: Since 2020, affected by the epidemic situation, it has tested all aspects of our dealers' business development and service capabilities in a more all-round way. How to provide differentiated and high-quality customer service experience for dealers has become an indispensable point. Longxingxing was rebuilt and upgraded to become the first MAR2020 digital experience exhibition hall of Mercedes-Benz in Guangzhou last year, and created a service experience with luxurious quality in line with the times from four dimensions: space, process, multimedia and specifications. For example, provide afternoon tea with Long Xing characteristics and create a unique AMG track game experience room, which runs through the setting of sales and after-sales processes. The exhibition hall is equipped with three LED media walls, numerous electronic interactive displays and other digital facilities. At the same time, new posts such as product ambassador and pre-inspection technician are added to provide customers with high-quality professional services and enhance the car purchase and maintenance experience of store customers! After-sales, there are more than 40 maintenance workshops in Longxingxing, with advanced testing and maintenance equipment and sufficient spare parts for Mercedes-Benz. Most technicians have 10 years of Mercedes-Benz professional maintenance technology. In order to ensure that they can provide higher standards and better services for Mercedes-Benz owners at any time, maintenance technicians should regularly receive various professional knowledge and technical training from Mercedes-Benz Training Center to reach the strict maintenance technical level of Mercedes-Benz. Therefore, no matter from the perspective of maintenance or after-sales service, we are adhering to the purpose of providing better service to our customers and providing them with the best service.
Moderator: Thank you, Mr. Peng, for accepting an exclusive interview with car home, and wish Guangzhou Longxing Automobile Sales & Service Co., Ltd. greater success.