First, the morning meeting-new product knowledge, customer problem solutions
Salespeople usually have morning meetings, so some new product knowledge or solutions to customer problems can be carried out at the morning meetings. Time is not long, 20-30 minutes is enough, so everyone can arrive at the morning meeting more neatly and can also be used for training. Many companies generally arrange this.
2. Special training period-professional skills training (sales skills, target management, telemarketing, negotiation art, development and management of sales channels, customer communication, business etiquette, etc. )
For more important professional skills training, it is suggested to focus on the period and carry out systematic training according to the monthly training plan. In this way, we can get together, which is more conducive to discussing and solving the problems we usually encounter.
If there is no off-the-job training, training can be conducted in batches, and some people from each project or team can take turns to participate, so that training can be carried out and the work can be carried out smoothly.
Third, e-learning-general management skills (time management, emotional training, professionalism, meeting management, mentality, etc. ).
Online learning can be used for general courses, and salespeople can choose according to their own time, but trainers should set corresponding goals, set courses and time, and promote them.
Fourth, flip the classroom form
For online courses, flip classrooms are used in a targeted manner, salespeople watch videos at home or in their spare time, and special time is organized for face-to-face exchanges and discussions on content and problems in the classroom.
V. Micro-courses (including official WeChat account and enterprise platform)
For the company, it is normal to know the customer's needs in time and solve the customer's problems, and it is normal to deal with the problems immediately. Specialized training will have a lag effect.
1. You can set up a WeChat group, and everything can be announced in the group in time. Experienced colleagues can share in the group for 5-20 minutes immediately.
2. Choose teachers with relevant experience, and play micro-lessons for about 30 minutes in the group regularly every night according to the problems or training-related topics, so as to solve the problems in time. Colleagues who can't listen in time because of something, just remember to climb upstairs to listen the next day or later when you are free.
In short, sales learning should use scattered and fragmented training to solve single problems and temporary problems; A solution system training; Offline and online linkage can solve the problem that training takes up too much working time, with various forms and flexible grasp.