Group training means organizational development, management and training, and its establishment is the inevitable trend of the rapid development of marketing business. With the continuous expansion of personnel in the marketing department, marketing managers can't combine the personalities of thousands of marketers to provide targeted training, counseling and accompanying visits to newcomers, and the management ability and counseling ability of supervisors can't keep up, leaving many sequelae, such as poor policy quality, unstable team morale, and slow or even lagging promotion of marketing personnel's ideas, skills and quality. The establishment of the group training team will make the whole education and training institutionalized and organized, so that the training will go deep into every marketer.

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First, the status and role of group trainers

Group training is a very important position in the life insurance marketing department. Sales staff must be "king, father and teacher", who not only undertakes the great responsibility of front-line education and training, but also is the right-hand man of managers. Group training is like staff officers and assistants in the army. They want to stand in front of the manager and behind him.

Second, the job responsibilities of the trainers

1? Participate in the formulation, implementation, review and evaluation of the annual business plan of the marketing department.

2? Participate in the course design, implementation and daily teaching of new orientation counseling, bridging education and psychological construction in the marketing department, and provide individual counseling and communication for marketing staff and accompany the defense.

3? Coordinate the relationship among marketers, directors and managers, strengthen contact with other marketing departments, assist managers in internal communication, strengthen team spirit and improve work enthusiasm.

4? Plan the morning meeting, regular meeting and supervisor meeting of the marketing department. Assist the general manager of the marketing department in market analysis, market development and daily activity management.

5? Participate in various administrative and activity management and performance analysis of marketing department, such as drop-off rate, per capita performance, promotion rate, attendance rate, workplace layout, performance list application, etc.

Three, group training personnel should have the conditions

1? Age: 22 to 35 years old

2? College degree or above, with professional and optimistic working attitude.

3? You must pass the insurance agent qualification examination of the People's Bank of China and obtain the insurance agent qualification certificate.

4? Ability to coordinate, educate, plan, promote and influence.

5? Be able to collect some market information, analyze and predict market dynamic changes.

6? You should have good moral cultivation and prestige, which can inspire colleagues to exert their potential and achieve their goals.

Four, group trainers must receive education and training.

The contents of education include: the basic principles of life insurance, the basic knowledge of underwriting and compensation, and the methods and applications of recruitment, selection, training, consultation, encouragement and supervision of life insurance. The contents of training include: how to become a professional lecturer, how to tap the potential of marketing department by performance analysis, and how to plan projects.

Verb (abbreviation for verb) Equipment and level of collective training.

Each marketing branch has a special group of trainers, with a proportion of no more than 50 people. According to their development speed and personal growth, group trainers can be divided into four levels, namely, group training manager, group training section chief, group training specialist and group trainer.

Income from group training of intransitive verbs

Because of the different levels of group training, their income is different. The salary income of group trainers consists of four parts. Part of it is group training allowance income, part is benefit salary, part is guidance allowance, and the last part is personal commission income of basic exhibition industry.

The benefits of students include endowment insurance, accidental injury insurance and hospitalization insurance provided by the unit.

Seven, the group training assessment and promotion standards

The assessment period of group trainers is half a year, and the assessment period of group training specialists, group training section chiefs and group training managers is one year. Their promotion standards are determined according to the company's regular assessment standards.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.