All companies have a new product decision-making process, although they may not realize that it is a clearly defined process. In companies with weak decision-making process, delays caused by indecision are common.
2. Composition of the project team
Although most companies have formal project teams, most of them are unsuccessful. Generally speaking, because the composition, roles and responsibilities of these project teams are not clearly defined, communication, coordination and decision-making are inefficient and chaotic.
3. Structure of development activities
Development activities are the substantive work of developing new products.
4. Develop tools and technologies
Various design techniques, such as quality function deployment (QFD), design for assembly (DFA) and design for manufacturability (DFM), can promote the success of products and achieve corresponding operational results.
5. Product strategic process
Product strategy is the starting point of new product development. Through product strategy, the company defines the types of products to be developed, how to distinguish products from competitors, how to introduce new technologies into new products and the priority of developing new products.
6. Technical management
Technical management is an indispensable part of the whole product development process. The role of technology management is to find opportunities to apply new technologies and start technology development projects, so as to expand the company's core competitiveness and benefit a variety of products.
7, pipeline management
When the company eliminates the shortcomings of all aspects of project-based product development, it will further need a better management model to manage all product development projects.
Extended data:
Classification of new product development:
First, according to the classification of new product innovation procedures
① brand new products. Refers to the products produced by adopting brand-new technologies and principles.
② Improve new products. It refers to a new product whose appearance and performance are improved to a certain extent through technical improvement on the basis of the technology and principle of the original product.
(3) replace new products. New products with major breakthroughs in new technologies, new structures, new methods or new materials based on the original technologies.
Two, according to the characteristics of new products for positioning and classification.
(1) regional or enterprise new products. Refers to the products that have been produced in other regions or enterprises in China, but are produced and sold in this region or enterprise for the first time.
2 new domestic products. Refers to products that have been successfully trial-produced abroad, but are produced and sold for the first time in China.
③ International new products. Refers to the products that have been successfully developed and put into production and sales for the first time in the world.
Three, according to the classification of new product development methods
(1) technology to introduce new products. It is a product manufactured by directly introducing mature technologies already in the market, which avoids the difficulty of weak self-development ability.
② Independent development of new products. It refers to the products independently developed and manufactured by exploring the principle and structure that can meet the functional requirements based on the product functions required by users and combining the research of new technologies and new materials.
③ Mixed development of products. It refers to a new product that is manufactured by combining the directly introduced part with the self-developed part in the process of new product development.
References:
Baidu encyclopedia-new product development