From a strategic point of view, the success of chain enterprises in China depends on three important factors: First, the speed and quality of opening stores. Speed means that under the current competitive environment in China, international retail giants have rushed to China to carve up the retail market in China through "Happy Racing". According to the international retail theory, the development of retail industry is based on location, location and location, and the competitive advantage of enterprises must be obtained through chain operation. At present, the low-cost expansion strategy formulated by the company is to meet the needs of this competitive environment. The quality of opening a store refers to whether the location and storefront area of each store are correct. The basis of retail industry is site selection, which includes not only scale, but also correct site selection and single store scale. If the location is wrong, the area is too small or too large, it is difficult for the competent manager to get the expected profit, and the result is to close the door. The second factor refers to the purchase of goods. It is very important to get all kinds of goods that customers need most. So the essence of the purchasing department is the sales department for us. The last factor is the store manager, which is also the most critical factor. Because we all see the same store, managed by different store managers, the management effect of this store is very different. Therefore, the ability and quality of the store manager is the guarantee of our career success. While we are expanding at a high speed, only when most of our single stores are profitable can we win the final victory, and to achieve this, we must rely on the excellent management ability of the store manager.

1, do the right thing

Peter, a famous management master. Drucker pointed out that the core responsibility of a true leader is to insist on doing the right thing. For a store manager, the same is true, that is, he has the ability to grasp the direction and the overall situation and is not tempted by immediate interests. First of all, you should have the ability to identify what is the most correct thing in the store, find it and stick to it. The correct evaluation standard is that after you lead employees to do some work, you can produce the following results: in the long run, keep the net income in the store to meet or exceed the expected goal; On the premise of relatively low overall cost, the quality and standards are constantly improving; Employees are mature, have high morale and maintain a high level of productivity. For example, the company has been trying to control working hours recently. As a store manager, after accepting such a policy, the correct approach is: first, think about the reasons why the company implements this policy. The fundamental purpose of working hours control is to improve per capita productivity, thus enhancing the profitability and competitiveness of a single store. Secondly, what are the benefits and negative effects of working hours control on employees in the store? The benefit to managers and supervisors is to learn to create maximum value with the least manpower; The benefit to employees is to gain excellent ability and rich experience through efficient work and enhance personal market value; The negative impact is that employees think that funds are tight, they need to save money, and they have to lay off employees and reduce their salaries. Third, the store manager needs to communicate effectively with managers and employees, emphasize the benefits and interests of working hours control to them, and dispel their concerns. Fourthly, the store manager, together with the store manager and employees, analyzes and looks for the solution of working hours control, including: whether the employees are competent; Whether the working method is simple and efficient; Whether there is waste of personnel; Whether the work enthusiasm is full; Whether the communication is effective; Whether there is a different amount of labor in different time periods between posts; Whether equipment and resources affect efficiency; Whether the system and norms are reasonable or not affects productivity. Based on the above factors, finding targeted solutions will naturally improve the per capita productivity in an all-round way and achieve the fundamental purpose of working hours control.

If the attention of working hours control is only focused on layoffs and salary reduction, it will lead to the decline of staff morale, the loss of staff and the inability to replace them in time, the decline of staff quality, and there are not enough "old people" to open new stores, which is contrary to the purpose of working hours control. If you can't achieve the company's control goal after leading employees to exhaust all kinds of methods, as a store manager, you need to have the responsibility to state the reasons to the company and put forward more reasonable goals. In short, the right thing is in line with the long-term goal and the interests of the company and employees.

2. Management consciousness

Traditionally, the store manager is a front-line operation manager, who is mainly responsible for the implementation of standards, but this is not a manager in the sense of completion. The store manager needs to focus on management, mainly responsible for the profits and sales of the whole store. Anything that is beneficial to profit and sales can be tried. The manager is ultimately responsible for the business performance of the store. In this regard, the store manager has no retreat and must find ways to lead employees to success.

3, innovation ability:

Retail is not an ordinary industry, but an industry that can produce "heroic achievements" at any time. In IKEA, the sales model of assembled home was adopted at first, and finally became a popular home sales model. To create heroic achievements, we must rely on innovative consciousness and ability. Especially in sales, we should be brave and keen to get record-breaking sales by trying various innovative methods. The store manager needs to encourage all employees to participate in innovative activities in the store and create an innovative environment and atmosphere for employees. Only by creatively exerting the wisdom of all employees can we achieve the business objectives in the store. Only practice can prove the rationality of any idea, and it is not easy to say "no".