First, the problems in the publicity report (1), ignoring the publicity report. There is a phenomenon among some leaders that the construction of engineering units pays attention to performance, cost and profit, and ignores or despises the project propaganda work. It is considered that publicity and reporting is just a icing on the cake, which is a blow to workers who are interested in doing this work and greatly reduces the enthusiasm of cadres and workers for publicity and reporting.
(2) Unstable factors lead to the imbalance of propaganda work. In most construction units, the publicity and reporting personnel mainly come from their offices, but the grass-roots office personnel are highly mobile, and often they have not adapted to the project culture construction of subordinate units, or they may be transferred as soon as they adapt, which is extremely unstable for the publicity and reporting of a project. Frequent job transfer can't make propagandists understand the project construction deeply, which makes the language and format of the report present a generalization and shallowness, which is not conducive to the training of propagandists.
On the other hand, office workers are generally involved in trivial matters, not only responsible for writing relevant report materials, but also responsible for internal service reception, and sometimes responsible for specific coordination work on the construction site. Working overtime to finish the work has become a compulsory course for office workers. The high intensity and complexity of the work make it impossible for them to settle down and write, and to report news-worthy events and figures, which leads to the lag of news reporting.
There are many things, so I still get my own salary. Writing or not has become an indifferent attitude, resulting in a feeling of inaction, which cannot form the due strength of grassroots propaganda and reporting. (3) The reporter's "skills" are not enough. Many people who do grass-roots propaganda work are not majoring in language and literature, and their basic theory and writing skills are weak, or liberal arts students just graduated, unable to understand the connotation of engineering, and their manuscripts are narrow and one-sided, so it is difficult to write creative and in-depth manuscripts.
(4) There is only one way of publicity and reporting. Because of the great mobility of the propagandists in engineering units, most of their manuscripts are sent to the propaganda units of higher authorities, so it is difficult to broaden the publicity channels. Usually, propagandists don't even know the submission addresses of some professional newspaper websites, which makes it difficult to promote and expand the corporate image for local construction projects. Second, the shortcoming lies in correction, and the deficiency lies in learning.
Strengthening publicity and reporting requires not only awareness, but also action. (1) Stabilize the propaganda team. In the report of the 17th National Congress of the Communist Party of China, it is pointed out that people-oriented should be adhered to, and this concept should also be used in the propaganda work of grass-roots construction units. Leaders in charge of engineering units should adhere to this concept, properly train propagandists, strengthen their professional quality, and provide a stable and harmonious reporting environment for propaganda work.
(2) Establish and improve the reward mechanism for publicity and reporting. At present, although most grass-roots construction units have similar documents, they are decoupled from social and economic development, and different awards from project to project also bring imbalance to publicity. Both spiritually and materially, there are shortcomings, and the scope of reward is too small. What's more, the propagandist does not put forward it, and the manager chooses to ignore it deliberately.
As an engineering construction unit with strong qualifications, appropriately raising the reward standard and improving the treatment of strong propagandists at the grassroots level will have a certain effect on the enthusiasm of propagandists and can appropriately reduce the occurrence and spread of inaction. (3) Strengthen the professional training of propagandists and improve the overall quality of grassroots propagandists. Propaganda work is a cumulative process, and many freshmen who are engaged in language and news reports don't know what they want to publicize and report. On the one hand, it is limited by their major, and more importantly, the project leader does not pay attention to it, and the propaganda reporter has no teacher, which leads to the phenomenon that theory is out of touch with practice.
Propaganda reporters can't cross the river with their eyes closed and feel the stones, and they can't have the idea of going step by step. To establish a training mechanism for publicity and reporting, we can take the form of company-commissioned training or regular project skills training to improve professional quality and comprehensive ability and create a better learning and development platform for propagandists. (4) Broaden publicity channels and expand publicity ideas. In our work, we should combine engineering construction with local humanities according to the actual situation at the grass-roots level, let the engineering construction enter the vision of the people, let them know what the project builders have done, and attract social forces to become the driving force and driving force to promote engineering construction.
To do this, we need the active cooperation and information communication of propaganda workers at all levels, timely, effectively and truly report the project construction, with diligence as the encouragement and labor as the basis. (5) Do a good job in selecting topics, highlight the practicality of different styles, form the characteristics and highlights of publicity and reporting, avoid the emergence of eight-part essays, dig deep into the event figures with reporting value, use flexible and diverse publicity methods to publicize and report on different news carriers, and improve the system and mechanism of publicity and reporting.
(six), publicity and reporting to the grassroots, grassroots. An engineering unit is an entity mainly composed of projects. Only by going deep into reality, the masses, life and the scene can propagandists better discover and explore new experiences and methods created by employees in their lives and work, and improve the appeal of news reports and the quality and effect of propaganda work. The ultimate goal of propaganda work is to win a good social image and reputation for enterprises.
(A) adhere to the combination of learning and application, theoretical study has achieved new results. Always insist on arming people with scientific theories, regard theoretical study as the primary task of strengthening ideological and theoretical construction, pay attention to the combination of learning and application, and promote work with learning. (2) Persisting in seeking truth from facts and making new progress in political research. We actively play the role of the staff assistant and bridge of the Political Research Council, highlight the stage, guidance, universality and effectiveness, creatively carry out the work of the Political Research Council, and adhere to "one around", "two obedience", "three closeness" and "four combination", that is, "one around" means to carry out the work of the Political Research Council closely around the work theme of the mine party Committee and study the objectives, ideas, methods and steps. "Two Obediences", that is, insisting that the political research work is subordinate to the central work of the Party Committee and being a good staff and assistant of the Party Committee of the Mine; Adhere to political research to serve the masses of workers, listen to their voices, reflect their demands, and explore ways and means to solve their ideological problems. "Three closeness" means being close to the front line of production, the masses of workers, and life, submitting investigation and research that reflects the real situation, and writing targeted research articles. "Four combinations" means combining political work with the overall situation of reform, development and stability of the whole mine, with safety production and management, with corporate culture construction, and with mass civilization creation activities, so that political work can continuously achieve new results. (3) Adhere to the correct orientation and make new breakthroughs in public opinion propaganda. Constantly improve the way of news reporting and expand the "depth". In all kinds of news reports, we should closely combine the reality of enterprises, dig deep into news clues, actively innovate the form of reports, firmly grasp the words "high, deep, new, real and lively", and strive to be close to the grassroots, life and the masses, which effectively enhances the attraction and appeal of news reports. Strive to improve the level of news reporting and pay attention to "accuracy". Highlight the awareness of excellent products, fully mobilize the enthusiasm, initiative and creativity of journalists, carefully design news columns and news reports at home and abroad, carefully screen them, especially for some heavy news reports, such as key reports, series reports and comprehensive reports, etc., organize a planning meeting before writing, carefully plan from the aspects of topic selection, theme extraction and content structure, and brainstorm, and strive to launch a large number of news reports that meet the needs of different levels in mining areas. Broadly create the momentum of public opinion and enhance the "determination." Constantly innovating the propaganda carrier, adopting various effective forms, and extensively carrying out a series of multi-angle, multi-channel, multi-level and all-round propaganda activities, realized that there were audio on radio, video on TV and articles in newspapers, which made the public opinion propaganda work show a good situation of internal and external integration, up-and-down linkage, overall promotion and "three-dimensional" development, and created a strong public opinion atmosphere for enterprise reform, development and stability. (4) Adhere to carrier innovation and make new progress in spiritual civilization construction. Actively carry out activities to create spiritual civilization, constantly improve various systems and innovate activity carriers, and achieved tangible results. On the one hand, the opinions on the implementation of the "four in one" competition for spiritual civilization construction, which has been implemented for more than ten years, have been revised and improved, and the opinions on the implementation of competition assessment that reflect the requirements of the times, conform to the development of the situation and conform to the actual situation of enterprises have been put forward, making it more targeted, operable and timely, and promoting the creation of spiritual civilization to be more effectively integrated into all work of enterprises. (5) Adhere to overall planning and further strengthen the United front work. Propaganda and ideological work is a comprehensive "ideological construction project". In our work, we always insist on overall consideration, overall consideration and unified planning. While doing daily work conscientiously, we should actively carry out United front work, pay attention to publicity and education, unite all forces, and serve the overall situation of enterprise reform, development and stability. On the one hand, make full use of public opinion tools such as radio, television and bulletin boards to actively publicize the party's United front principles and policies and relevant regulations, so that the cadres and workers of the whole mine have deepened their understanding of the party's United front principles and policies in the new period. On the other hand, timely publicize the excellent situation of enterprise production, operation and reform and development, and actively guide the members of the United front to love their jobs and make more contributions. (6) Adhere to having both ability and political integrity and promote the improvement of cadres' quality. In order to make propaganda and ideological work more contemporary, regular and creative, we always insist on "building a team and improving quality" as the fundamental measure to effectively carry out propaganda and ideological work, based on building a high-quality propaganda cadre team. At the same time, we also actively cooperate with relevant departments to do a good job in party member's daily work such as education, safety education, political study, correspondent training, duty on holidays, TV program broadcasting, closed-circuit system maintenance, etc., so as to achieve "five phases and five in place", that is, regularly compile and distribute various publicity and education teaching materials, hold correspondent training classes, regularly check the political study of employees, regularly check the closed-circuit system of TV, and regularly carry out safety education activities; "Five in place" means that time, personnel, responsibility, inspection and assessment are in place.