I'll give you a brief introduction on how to bring the goods.
We start with five psychological behaviors that consumers mainly include before and after buying.
1 Understand the demand -2 Collect information -3 Evaluate alternatives -4 Purchase decision -5 post-purchase behavior.
1 Understanding the requirements
Many fans may not have the idea of buying at first, or their willingness is not strong.
Must be brought in through the scene, so that they have the willingness to consume.
In case of season, festival, temperature and current events.
Don't prepare some good clothes and shoes for yourself during the Spring Festival? Usually dozens of gangsters will do. You must have something good for the New Year. Next, I will show you. . . .
Mother's Day is coming. My mother has worked hard all her life and all the beautiful things have been given to us. I don't want to spend money, but they are all poorly used. It's rare to send something practical and good to my mother on holidays. . .
This is the beginning of many people's shopping ideas, and the anchor needs to pay attention.
2 information disclosure
Show the value of our products to fans through all-round merchandise display.
First, the details of product display, brand story, usage and other advantages of the product itself.
Second, through the advantages and disadvantages and characteristics of competing products, we can dig out the core advantages.
Third, and most importantly, through our anchor's own use, we can pass on this feeling of using goods.
3 quotation model
Use a reasonable quotation model to make fans feel that the price is attractive.
Common ways such as
Slice quotation, gold and other valuables are quoted in grams, not kilograms.
Compare quotations, compare the same kind of goods with high prices or compare other goods with only some of our functions. We bought several things together, but only spent half the money.
Disassembly cost, by adding up our various costs, tells fans that we actually have no profit margin.
Positive and negative quotations, such as high price but excellent quality, excellent product quality, but slightly higher price, give people a completely different feeling.
4 forced orders to promote orders
Through time-limited discounts, spikes, and snapping up, consumers can quickly decide to place an order.
5 dispel doubts
Finally, by providing after-sales guarantee, fans can place orders with confidence.