Current location - Education and Training Encyclopedia - Education and training - An inspirational story of making a book famous.
An inspirational story of making a book famous.
Duan worked hard in Wuhan 17 years. Without a college degree, he succeeded in self-study. Later, I started my own business, and it was hard all the way, but I always insisted. He also published a philosophy book to attract business for his main business, entrepreneurship consulting and training.

Used to be the "king of working"

Duan came from Zhuzhou, Hunan, and 1994 came to Wuhan to work hard. While working in the computer city, he is studying for a university degree. When he did his best, his annual sales reached 2 million yuan, making him famous in the industry.

Duan's eloquence is not good, even a little clumsy, but his mind has always been very peaceful. "This is my advantage and my advantage." He thinks that this kind of mind honed during his part-time job helps him a lot.

"At any time, as long as you are honest and patient, others will always leave a good impression on you. Next time you go to see him, he will remember you, and the rest will be easy. " In the field of sales, everyone has his own method. Duan's method may be a bit stupid, but in his view, it is very effective and has made him gain something.

Entrepreneurship depends on hard work to make money.

200 1 Duan started his own business and acted as an agent for a brand of computers. He still does his own sales business, and only asks a few people to be responsible for reception and delivery. Most of the pressure is borne by him alone.

After starting his own business, his ability to communicate with others patiently came into play. Once, a customer who had worked with him several times put him aside and cooperated with his competitors. He knew that he would call customers in the future, and he didn't blame him. He just said that he could continue to cooperate in the future if he had the opportunity.

Soon the customer was in trouble, and a batch of goods he needed was delayed by the supplier on the way. Seeing that the delay was imminent, he called Duan for help, and Duan immediately helped him solve the problem with his own supply channels. The customer was very moved and went back to cooperate with Duan.

Transformation management entrepreneurship training

In 2004, Duan accidentally discovered in a customer survey that many bosses in the computer sales industry lacked planning for the development of the industry and did not seriously study the direction in which the industry would develop.

At first, he thought it was an accidental phenomenon, so he tried to investigate in industries other than computers and found that lack of planning was a problem in many industries.

It was during that time that he came into contact with the training course of a domestic enterprise management consulting and training institution, which just talked about the topic of enterprise planning and life planning. He believes that helping most entrepreneurs solve planning problems may be a new topic in the field of entrepreneurial consulting management. Therefore, he joined this management consulting and training institution, and started a business transformation while learning.

Publish a book to help consulting companies "attract customers"

Autumn grain has done very serious work in this transitional period, and it took six years to basically complete it. Why is it so long? Because he spent several years studying the theory of life planning, read countless books and visited many experts engaged in related research, and then published a book "New Planning" by himself.

Having said that, he took out the book from his backpack, which not only introduced his own experience, but also explained various business planning theories in detail through examples.

This kind of book is not a best seller. If you rely on copyright distribution fees, I am afraid it is difficult to make money. It took years. Is it worth the price?

Duan also considered this issue: the publication and distribution of books is not the main way to make profits. In fact, many books are given away now. "The purpose of the book is to make people recognize it, just to make a name for themselves in the Jianghu. If you know me through this book, you will ask me for business advice. "

At present, his business plan is in the implementation stage. He admits that the effect has not been fully seen, but he will definitely become a hot topic in the business consulting industry.

Tutor's comments

Teach people to plan first, and plan for themselves.

Cheng Zhanhuai, the mentor of Wuhan National Entrepreneurship Guidance Group, commented on Duan's project. In his view, entrepreneurship consulting is a business with a strong sense of responsibility, because your opinions will be carefully considered, deliberated and implemented, and if they are not the most suitable for the clients, they may be misleading.

"Obviously, Duan also made some plans for his own business. In his planned path, he can share his entrepreneurial experience, and publishing a book is also paving the way for business consulting. Although the success of this plan is still unknown, he has proved by actions that he has implemented his plan step by step. "

Cheng Zhanhuai believes that in addition to planning in the published book, you should also plan the entrepreneurial consultation you will provide. Duan spent several years writing a book, which is only the first half of the plan. Because the ultimate goal of the book is to serve entrepreneurial consulting, someone will come to consult after reading the book. How to provide consulting has become the next issue for Duan.