In the process of enterprise development, it is inseparable from good planning, and the success of planning is related to the survival, development and growth of enterprises. Enterprises' understanding of planning mostly stays in concept, and there are still many unclear places, mainly in the following aspects:

1 What is planning? Planning is a comprehensive marginal science. At present, there is no university offering this major in China. It was introduced into China from abroad. Planning can basically be summarized as: it is a comprehensive frontier science that comprehensively analyzes and evaluates the business initiatives to be taken by enterprises, investigates new projects, analyzes the feasibility, puts forward new suggestions and new ideas, and provides decision-making opinions and references for enterprise operators.

Definition of planning: planning is to stimulate creativity and formulate a set of strategic planning with goals, realizable and solvable problems under the consideration of existing resources.

2. What qualities do planners need: not only flexible mind and sharp thinking, but also knowledge of finance, operation, management, current policies and regulations, economic environment, market research, public relations planning and marketing. At present, there are no planners who graduated from professional schools in China, and most of them are transformed from public relations planning. The practical operation ability of planners is far more important than the theoretical basis. many people

3. How to plan: Before planning, you need to have a comprehensive understanding of the enterprise, from production and operation to product quality, sales and corporate image, to some deep inside information and news, competitors' situation, potential disadvantages and advantages, financial situation of the enterprise, economic form analysis, policies and regulations, overall development and latest trends of domestic and foreign industries, and overall quality of the enterprise. This investigation and understanding process will take some time. Making a planning report requires a certain amount of money or even a lot of money, usually taking several months or even longer.

Therefore, people who plan an enterprise on the spot in a few days are not real planners, but only plan public relations for a few days at most. If this person is engaged in advertising planning or marketing planning, and you accept this planning suggestion, it will be a very dangerous thing, because planning is very different from advertising and marketing planning, and advertising and marketing planning are only part of planning.

4. The position of the planner in the enterprise: The planner is called the think tank of the enterprise abroad. In domestic large-scale foreign-funded enterprises, there are basically "planning departments", which are the core members of the decision-making level of enterprises. They are not directly involved in the production and operation activities of enterprises, and are under supervision. The planner is only responsible to the top decision-making level of the enterprise, and his plan is announced or implemented by the general manager. It is difficult for employees to see the planner at work. This kind of work is similar to the role of "master" in feudal government. There are also "planning departments" in large and medium-sized state-owned enterprises, but they are generally regarded as public relations departments or simply as offices and general affairs departments. Due to the lack of planners or decision makers with insufficient understanding of planning, most of this department exists in name only.

5. Real planners in enterprises: There are planners in individual enterprises, but their lives are not easy. Few bosses know how to plan, and they refuse to disclose the deep inside information and news of the enterprise to the planner. Even some basic information is hard to get. Planners are generally sensitive people, and sensitivity is also conducive to work. Sensitivity is sometimes equivalent to vulnerability. Planners often become emotional losers because they are too sensitive, are relatively fragile on emotional issues, need absolute firmness in their work, and form completely opposite personalities. A sensitive person, between firmness and fragility, needs to communicate with customers attentively. He doesn't need and can't fully understand the boss. But he must let the boss know himself completely. When he tells his past, he will not consider the consequences, but try to explain some details clearly and dispel or explain many misunderstandings or doubts of the other party. Even if the talks break down, it doesn't matter, because the planner's premise is to provide services for the enterprise, and the enterprise will not accept the scheme put forward by the ignorant. The planner must have an open mind, consider the problem from the overall perspective, and will not show a false self to others. Bosses often ask planners to produce planning reports in a short time. Planning is a major event related to the survival and development of enterprises, and real planners dare not make planning reports easily. Due to the particularity of the planner's work, many aspects belong to industry or enterprise secrets, which can not be easily disclosed to other employees, thus causing dissatisfaction among enterprise employees. They think that the planner has nothing to do except conspire with the boss to find out the situation of each department every day, which may endanger the positions of other employees in the enterprise, because the planner will indeed point out the disadvantages in the production and operation of some enterprises and put forward suggestions for local personnel adjustment. Some people may lose their jobs because of this. Planners always work between bosses and employees and are often resisted or besieged. Some executives also think that planners are idle, which also endangers the survival of planners in enterprises.

6. How to ask planners to train decision makers and related personnel: Because it is imported and lacks relevant theoretical basis, you can find planners to work for you, but it is difficult to find people in this field to train you and decision makers. The theoretical basis is small and involves a wide range. Talking about practical planning will reveal the secrets of the planning industry, which is the capital for planners to make a living. Therefore, at the enterprise decision-making level, it takes a long time to correctly understand and apply the planning. At present, most of the training stays on the basis of question and answer, that is, the planner first has a necessary understanding of the enterprise itself, and then the enterprise raises questions, and the planner analyzes them and puts forward opinions and suggestions. Finally, they make a general summary, pointing out the existing problems, potential crises, existing advantages, where they need to be rectified, and helping enterprises to point out which are important links and how to strengthen them.

7. How to treat the use of planners: Strategies originate from conspiracies, and 36 plans are all conspiracies. Planners are classified as conspiracy planners and people with bad character by many people. The core content put forward often makes use of policies and regulations in essence or in disguise, but they know that it can be used as long as it is not prohibited by law, and it is not illegal. As long as it is beneficial to the enterprise, any form can be considered, and the planner only considers the enterprise he serves. I am more aware of the essence of "industry and commerce ignore the overall situation" and will never consider factors other than service objectives. The internal struggle of the enterprise dismissed him. He will attack the city and plunder the land, and he will destroy a city for a building. Many people think this is an unhealthy mentality. Planners have certain legal knowledge, and their purpose of studying law is very clear, that is, to draw a safety line between the core of planning and illegal crimes, and even to consider the degree of illegality.