The value of a model is that it can create an advertising image artistically and has eternal advertising effect. Therefore, when customers choose this image, the first thing to consider is the external image characteristics and vitality of the model.

This includes two points:

The natural image and moral image of the model. The natural image of a model refers to the model's appearance, figure, performance style, characteristics and skills; Moral image refers to the model's attitude towards work, the attitude towards people around him, the evaluation of self-worth and the level of self-cultivation in public places and life details.

Model size requirements:

Height is the most basic condition for a model. The height of female fashion models is generally between 1.72- 1.83 meters. At present, several supermodels in the world, such as Cindy Crawford and He Sui, are all around 175 cm in height.

The height of female advertising models is generally above 1.65 meters. The height of male models is generally between 1.80 and 1.90 meters.