Attracting business, that is, attracting businesses, means that the employer releases its services and products to a certain range in order to attract businesses to develop together. As an investment manager, how should I write my own work summary? The following is a summary of my carefully prepared work as an investment supervisor. You can refer to the following!
China merchants 1 year-end personal work summary ushered in a new year unconsciously in the busy work. Looking back on this year's work process, I want to say thank you and be moved. Thank the company for giving me a platform to fully show myself and realize my self-worth, thank the leaders for teaching me to be dedicated and caring, and thank my colleagues for their care and help. As a member of Hangzhou Xingaoce Investment Management Co., Ltd., I deeply feel the vigorous development of the enterprise and everyone's fighting spirit.
As a member of China Merchants, when I first arrived at the company, I didn't know much about real estate and was unfamiliar with the new environment and new things. With the help of company leaders, I quickly understood the nature of the company and the real estate market, quickly recognized the company's corporate culture and business philosophy, and quickly entered the working state. From being familiar with the project information to visiting the construction site, doing market research and solving specific problems, we all work seriously and rigorously with a learning attitude. Actively learn business knowledge from colleagues and realize the importance of attracting investment in the whole project. With an optimistic and hard-working attitude and a rigorous and scientific work spirit, I started my first wonderful journey happily by combining theory with practice. work summary
I. Learning and training
During my internship, I constantly supplemented my knowledge related to real estate and studied investment promotion. During the period, I made a market survey on the surrounding new buildings and made relevant investigation reports. When doing market research, we must know what information we want, try our best to understand the advantages and related information of competitors' projects, and seriously think about the investment ideas of our own projects, so as to better configure the business location of our own projects, benefit buyers and maximize our profits. At the same time, I made a relatively perfect investment proposal and went to various places.
Attract investment, attract businesses to settle in as soon as possible and withdraw funds. I believe our team has enough strength to turn Millennium Old Street into the first street for new students.
Second, personal investment in Millennium Old Street
In my work plan, I mainly focus on attracting investment, catering, entertainment and living facilities. Individuals have completed a catering business with an area of 295m2; A photo studio with an area of 284m2; Education and training families, with an area of 609 ㎡; There are eight living facilities with an area of 600㎡. More than 400 merchants have been negotiated.
Three. Problems existing in work and improvement methods
① Problem: Although the company has made some progress, there are still some shortcomings, mainly as follows: 1. Through this period of work, I found that my professional skills and knowledge are still lacking, mainly in the following aspects: (1) I don't know much about big brands; Poor negotiation with merchants; Can't grasp the psychology of merchants; The understanding of the conditions required for various brand businesses to settle in is not deep enough. In the process of negotiating with customers, I can obviously feel that my investment promotion work is not very effective, such as how to assess the situation when negotiating with senior customers, how to deal with and promote difficult customers and so on.
(2) Improvement methods: In the follow-up work, I will step up my study of various professional skills and knowledge, and constantly enrich myself, so as to improve my practical work ability and strengthen communication with company leaders and colleagues, which will not only improve my work efficiency, but also learn more knowledge and methods to promote my ability to improve rapidly.
Four. 20 15 year work plan
Although the Ministry of Commerce has made some achievements in the work of 20 14, some work has not been fully done. In the coming 20 15 years, our work task is also very heavy.
It's quite stressful. In order to make our 20-year15 work tasks go smoothly and end perfectly, my work plan is roughly as follows:
1. Continue to follow up all kinds of customers with strong intentions, and strive to achieve a business opening rate of over 90% in April.
2. Find new intended customers, enhance customer resource reserves, and reserve business pulse and water demand for the later continuous investment promotion;
3. Adjust your mentality according to the annual plan, put more enthusiasm and energy into the investment operation, improve your ability to ensure quality and quantity, and finish all the work assigned by the company and leaders on time.
Verb (short for verb) Thank you.
Here, I would like to thank the group company once again for providing me with such a platform to realize myself, the leaders of the company for their cultivation and guidance, and all my colleagues for their help and trust over the past year. In the future, I will devote myself to this job with higher passion and try my best to complete more business projects of the company.
Summary of the work of investment promotion personnel 2 At the beginning of this year, I was lucky enough to join a team of investment promotion department and become a member of it. Over the past six months, with the training and help of department leaders and the care and support of colleagues, we have worked hard to learn the knowledge of attracting investment, constantly improved our working methods and improved our work efficiency, and successfully completed various tasks. Now I will briefly report my work and study in the past six months as follows:
First, participate in project approval. I first participated in the approval of Suzhou Wei Yi New Materials Company. From pre-approval of enterprise name to obtaining business license; From the transfer of land and real estate to the real settlement of enterprises. Through participating in this series of processes, I have a perceptual understanding of the whole settlement process of investment promotion projects, and also have a further understanding of the examination and approval center, land and resources bureau, real estate bureau, power company and other relevant departments in the examination and approval process. At the same time, it is also recognized that it is necessary to make full preparations before approval, and any small mistake will lead to the delay of approval; In the process of examination and approval, it is necessary to strengthen communication with the examination and approval department, and good interpersonal relationship will greatly shorten the examination and approval time; After the approval is completed, the data should be filed in time to better complete the project.
Second, participate in the production of investment promotion materials. Give full play to your own drawing advantages, and mainly complete the drawing of the project site selection plan. For example, the reference map of pilkington Float Glass Project includes traffic, electricity, natural gas and sewage. For example, for the CSSC project, draw the site plan of the project.
Third, assist department leaders to complete their daily work.
The main work is as follows: 1, investment promotion materials PPT, speech preparation, visa processing; 2. Contact and communicate with relevant enterprises. Through the activity of "Entering the Service Month of Foreign Enterprises", I visited foreign enterprises in the park and got familiar with the location of enterprises, which increased a lot of convenience for my future work.
At the same time, I also have some shortcomings in my work for half a year. 1, the ability to complete the work independently is not strong, and business knowledge is not enough. For example, in the production of investment promotion materials, it is impossible to consider comprehensively, and sometimes the expression is not accurate enough; 2. Lack of interpersonal relationships.
As a newcomer, I failed to establish an effective interpersonal chain. In the communication with relevant departments and enterprises, sometimes leaders need to communicate before they can start their work. In addition, there are still some aspects that are far from the expectations of leaders, such as insufficient awareness of attracting investment and sometimes not careful enough work.
20 1 1 This year is a year of "performance competition" and a year of competition between work performance and ability. In the second half of my work, I will take improving my performance as the starting point and "learning to catch up with Yang She" as the working motivation, and think about how to effectively and quickly carry out future investment promotion. The work plan for the second half of the year is as follows:
First, we should strengthen the study and update of investment promotion knowledge. As an investor, you need to master the project investment settlement procedures, preferential policies in the park, social negotiation etiquette and related operational norms.
Second, we must innovate our work ideas. Innovating working ideas is a shortcut to improve working ability, and finding some effective means of attracting investment can get twice the result with half the effort. In the collection of project information, online investment can be carried out. Look for investment information networks and investment intermediary websites through the Internet. , and gradually accumulate some effective project information.
Third, we must make a work plan. Making a work plan can effectively improve work efficiency. Long-term work in the second half of the year: 1 is to collect preferential policies for various projects, including national, provincial, municipal and park preferential policies; 2. Organize and file the site selection of various projects. Making monthly and weekly work plans in practical work can effectively track and understand the progress of investment projects; Make a daily work plan, arrange the time reasonably and carry out the work quickly and effectively.
Work Summary Report of Investment Promotion Department 3 With the commencement of the company's new 1#2# workshop project and the completion of the positioning of XXX Industrial Park, the investment promotion in the park is in full swing. In XXX years, the company made a major adjustment to the investment promotion work, from which the concept of agent investment promotion was derived. The investment promotion area has expanded from the investment promotion in the park to the vacant factory buildings in Linping. With the continuous expansion of the scale of attracting investment, attracting investment has entered a new stage. At the beginning of July, the company set up a special investment promotion department, which is responsible for the investment promotion and agency investment promotion of the park. After a long investment process of 1 years, the company completed the first single lease agreement in August 2009. In the second half of the year, the achievements in attracting investment were even more remarkable.
First, the main achievements:
Investment invitation in the park:
In x month of 1. XXX㎡, 1# The investment invitation for the workshop is completed.
2.Xxxxxx year x month, completed investment promotion 1# workshop XXXX㎡㎡；;
3.Xxxxxx year x month, completed investment promotion 1# workshop XXXX㎡㎡；;
4.Xxxxxx year x month, completed investment promotion 1# workshop XXXX㎡.
The park has completed a total investment of XXXXX square meters.
Agency investment promotion:
XX copies of agency investment agreement were signed from XX to XX in XXX, and the agency workshop area reached more than XXX million square meters.
In x month of 1. XXX, completed by the factory investment agent, xxxx ㎡;
2. In XX, XXX, we completed the agency investment invitation for the factory building.
Total agency investment 10248 m2.
Second, the shortcomings:
1. Insufficient information on vacant factories: At present, there are many vacant factories in XX, but only some of them advertise for rent. Now only through on-the-spot search and friend introduction can we know the information of factory rental. This amount of information is very small. How to find information about vacant factories without advertisements? How to successfully represent the factory after knowing the information of the outside factory? We need to explore a set of applicable methods.
2. The efforts to expand rent-seeking customers are not enough: the company has made investment advertisements on XX workshop network and the outer wall of the park, but the effect is not obvious, which belongs to the type of investment promotion. How to expand more customer sources and how to expand? XXX？ Brand effect of agent investment promotion?
3. Imperfect internal system construction of China Merchants: At present, the division of responsibilities of China Merchants has not been implemented, and all departments are responsible for attracting investment, which has not formed the form of teamwork, resulting in many mistakes in the process of attracting investment. Therefore, we urgently need to subdivide responsibilities and establish a small team cooperation model.
Three, XXX year plan:
The work plan for XXXX year is summarized as follows: establish a system, expand two platforms, strengthen tripartite cooperation, make good use of four media, do a good job in attracting investment from factories in XX area, and set up a model of "Linping".
1. subdivide the market and establish a division of labor system for investment promotion;
Our agent's investment promotion is still in a state of disorderly investment promotion, and whoever receives it is responsible. Did not do a good job of redistribution of customer sources and sinks. In fact, rent-seeking customers can be roughly divided into: home textiles, mechanical hardware, furniture, printing and packaging. We can divide the investment groups according to several hot industries for rent, and each group has a person in charge, 1-2 staff. One group is responsible for 1-2 industry, and the other group is responsible for scattered industries. For the park with an area of more than XXX square meters, it can be considered as a characteristic park to attract investment, and the responsible team will make a feasibility report on park positioning, which will be approved and implemented by the company. Through professional investment promotion agency services, we can provide agents with services that exceed their expectations, so as to establish? XXX？ A brand that specializes in attracting investment.
2. Expand the network investment platform and property custody platform:
Network investment platform: the influence of network marketing is becoming more and more obvious. As a company with pioneering and innovative corporate culture, we should attach importance to online marketing. The company reached a cooperation with Alibaba, and set up a factory agent investment promotion platform on Alibaba's website. In XXX, China Merchants should do a good job in this network platform and maximize publicity.
Logistics hosting platform: at present, the company's agent investment promotion is still in the state of receiving orders, making orders and closing orders. After completing the agency investment invitation for a factory building, no follow-up service was provided. Establish a property hosting platform to provide one-stop services such as attracting investment and logistics management for the agent park. By charging a certain proportion of the rental fee every year, we can realize the long-term benefits of agent investment promotion.
3. Strengthen exchanges and cooperation with government departments and relevant associations;
Many rent-seeking customers come to XX to find factories, and most of them will find relevant government departments or relevant industry associations because they trust the government. Relevant government departments also pay more and more attention to the problem of high vacancy rate caused by excess factories, and have done a lot of statistical classification work on vacant factories within their jurisdiction. However, the updated information after statistics is very slow, which leads to the need to recommend many enterprises to find factories for customers. It reduces the efficiency of the government and wastes the precious time of customers. As a professional factory agency, we are more sensitive to the information of vacant factories than the government. Because the government and the association have rich customers, we have the latest information about vacant factories. If the three parties strengthen cooperation, it will not only improve the efficiency of the government, but also leave a good impression on customers. Therefore, it is very necessary and urgent to strengthen exchanges and cooperation with government departments and related associations.
4. Increase advertising efforts, make good use of outdoor advertising, online advertising, print advertising, and old customers' recommendation.
Publicity channel:
Fame determines the trust of customers and our influence on customers. Outdoor advertising, online advertising and print advertising, as traditional publicity channels, are the three major ways for customers to find factory information. We play in these three ways? Find you a factory for free? Let the customer know that if you want to find a factory, don't look for it, just look for us directly. Through the recommendation and word of mouth of old customers, it is the best channel to gain the trust of new customers. We satisfy our customers through professional and caring services, and then recommend their friends to find us, so that we can find factories for them free of charge.
I hope that through the above work, I can establish? XXX？ Professional factory agent brand has achieved good results in the new year.
Reporter: Yuan Yuan from China Merchants Department joined Kaibang Real Estate from 2065438 to August 2004. After getting familiar with the Liangjiang project, he took over the work of the Investment Promotion Department. Under the leadership of General Manager Gan, General Manager Jiang and General Manager Xu, all the work of China Merchants Department was carried out in an orderly manner. Summing up the work of these months, there are both efforts and shortcomings. The following is a general review of the recent work, hoping to look forward to the work in the coming year.
I. Main work since August:
1. Contact with investment promotion agencies: contact with Jian Zheng Ye Wei and Haiji Planning successively. In view of the negligence of Jian Zheng Ye Wei in the process of work, the cooperation was temporarily suspended, and the company was docked with Haiji Planning Company. The overall planning and management orientation of Kaibang Liangjiang Tianjie were carried out, and the overall rental and sales combination scheme was finally determined with the instructions and approval of the leaders.
2. Docking with the General Engineer's Office and Design Institute: Because the architectural design standards of the commercial part need to be docked repeatedly with the General Engineer's Office and Design Institute, the architectural design requirements of the commercial part have been determined through meetings and interviews, which put forward different requirements for the business of hotels, kindergartens, main businesses and sales parts respectively, and are waiting for the design institute to issue a complete construction drawing;
3. Several main stores have been identified: through the bid evaluation meeting of the hotel management company, it was determined that the management of the self-operated hotel in Building No.2 was undertaken by the French Ouyun Hotel Group Management Company, and a preliminary consultant and post-management contract was signed; Through docking with Zhuhai Dida Kindergarten, the initial intention of cooperation has been completed, and now it is in the stage of modifying the contract details, so as to complete the signing of the lease contract in June 20 15; Through the introduction of Huada Cinema, Chongqing Film Group and its party were received in September, and the cooperation intention was reached. However, due to the slow speed of state-owned enterprises and the busy liquidation at the end of the year, the result of follow-up now is to try to sign a letter of intent or lease contract before 65438+ 10.
4. Establishment of China Merchants Department: In the early stage, the staff of this department were only Hu Yong and me, and it took several months.
The recruitment of personnel has been completed, with the addition of investment consultant Huang Jie and backstage staff Xiao Chunrong. With the gradual development of investment promotion, we will continue to recruit professional investment promotion personnel to implement the whole project. Draw up the department management system, the overall process of investment promotion, contracts and basic materials related to investment promotion, and conduct regular work inspection and training for department personnel to lead a professional, standardized and professional investment promotion team;
5. Formulation of investment promotion policy: Through sorting out the basic data and investigating the local commercial market, formulate the investment promotion plan and the sale and leaseback plan of Kaibang. "Two Rivers" is for leaders to examine and approve decisions, in which the project background, project investment principle, project format planning, project investment policy and how to attract investment are elaborated in detail. The above materials are to be submitted in mid-October/KLOC-0, 2065438+05438+05;
6. Business promotion related matters: I participated in the preparation of the investment promotion manual and the provision of docking materials for 1977 advertising company's "Kaibang Liangjiang Tianjie", * * * produced two versions, and the new version will be completed in June 20 15; And cooperate with the opening and autumn Pengshui real estate sales department activities, making related T cards, DM sheets, picture books, etc. Cooperate with the information provided by cancer company to complete the production of commercial propaganda film. This short film was submitted at the end of June 20 15, but the advance payment has not been paid yet.
7. Development of local commercial resources: Under the leadership of Mr. Xu, I have established frequent contacts with President He of Pengshui Chamber of Commerce to understand the needs of local chamber of commerce members. 165438+1At the beginning of October, more than 40 members of the Building Materials Chamber of Commerce were convened to publicize and explain the project. 65438+At the beginning of February, the Building Materials Chamber of Commerce held an annual concert in Liangjiang Square, which raised the public's attention to the Liangjiang project. In the next time, I will work hard with President He to explore customers in the local clothing industry, building materials industry and catering industry, and play a good role in resource integration in commercial sales and leasing;
8. Other business negotiation and maintenance: other businesses in Chongqing, Qianjiang and Pengshui are under exploration, negotiation and maintenance ..... Especially for customers in supermarkets and department stores, they will continue to follow up and invite confirmation again when the businesses have a certain image progress;
9. Complete other tasks assigned by the leaders: cooperate with the general manager Gan and the Commercial Committee and other departments to create better investment policies and conditions for Kaibang Liangjiang Tianjie; Cooperate with financial department to calculate leaseback, and provide leaders with more detailed and professional leaseback scheme; Cooperate with the marketing department to carry out the linkage between residential sales and commercial publicity; The other is to complete the temporary tasks arranged by the leaders.
Second, summarize the shortcomings and put forward the areas worthy of improvement in the later period:
Summary: First of all, I would like to thank the company leaders for giving me such a platform for continuous learning and improvement. During these months in the management of China Merchants Department, the leaders in charge also taught me a lot of professional knowledge. I learned to learn with an open mind, communicate patiently with department personnel, and obey the arrangement of leaders, hoping to make some due contributions to the company and the project. My strengths are my enthusiasm for my work, my respect for my colleagues, and my own ideas and organization for my work. But there are still some shortcomings, and I hope to explore and improve in the future work. For example, in the coordination of some things, I will occasionally be impatient, emotionally unstable, not necessarily considerate, and express myself too directly, which may lead to the wrong expression of some opinions and ideas. Therefore, in the future work, I will adjust myself, guard against arrogance and rashness, make myself more professional and cooperate with the department staff to do a good job of "Kaibang Liangjiang Tianjie".
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