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Adhering to the business philosophy of "down-to-earth, extraordinary interpretation", Hongxing Hongxing Erke has risen rapidly in domestic and foreign markets and achieved impressive results. It has successively won the honors of "China Famous Trademark", "China Famous Brand", "China 500 Most Valuable Brands", "China Top Ten Influential Brands", "Asia Top 500 Brands" and "Forbes Asia Top 200 Brands". & ltcd%n-
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People-oriented, technological innovation. Hongxing Hongxing Erke is committed to the research and development and production of professional scientific and technological sports equipment, with the corporate mission of promoting high-level sports achievements and promoting the spread and progress of human sports civilization. Red Star Hongxing Erke established the brand strategy of "leading by science and technology" at the beginning of its establishment, established the first perfect product R&D and technology research center in China, and took the lead in establishing the top biomechanics laboratory in China in cooperation with the world's top sports research institutions, making it the first sports brand led by science and technology in China. Its self-developed GDS ground damping system and many other sports technologies are at the leading level in the same industry in China. r-00hj
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Creating a century-old enterprise and a century-old international brand is the unswerving goal of Hongxing Erke. In order to build the world's leading sports brand, To no. 1, its spiritual connotation is deeply in line with the Olympic spirit of "faster, higher and stronger". In the same year, Red Star Hongxing Erke launched the Olympic strategy in an all-round way, became a "global partner of the Korean Olympic Committee" and sponsored the first gold medal of the 2008 Beijing Olympic Games "Women's Weightlifting 48kg Class". In 2008, Red Star Hongxing Erke joined international high-end sports events extensively, landed in NBA, joined hands with La Liga, and cooperated with ITTF to sponsor Qatar Open, which laid a solid foundation for brand internationalization and actively approached brand internationalization. GOgT(.5
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At the same time, Red Star Hongxing Erke actively sponsored international women's tennis series, China Tennis Grand Prix and other top tennis events at home and abroad to support the development of tennis in China. From 2005 to 2008, Red Star Hongxing Erke sponsored WTA Guangzhou Women's Tennis Open; In 2006 and 2007, she sponsored the International Women's Tennis Series for two consecutive years. Sponsored the China Tennis Grand Prix in 2007 and 2008. In 2009, with the ATP 1000 Masters event permanently settled in Shanghai and becoming the highest-level tennis event in Asia, Hongxing Erke made a heavy attack and became the official clothing partner of the 2009-201000 Shanghai ATP 1000 Masters. RM； “98~zJ？
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"The swan flies a thousand miles, its wings are already there, and it is absolutely everywhere." In the future, Red Star Hongxing Erke will continue to pursue Excellence, participate in sports events with a more active attitude, devote itself to supporting and promoting the development of sports in China, seize the opportunity given by history, forge ahead, constantly create new glories, strive to build a world brand, and strive to build Red Star Hongxing Erke into a world-leading clothing brand. |Y8o+O_ `
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"Red Star Hongxing Erke" means to be as ambitious as a swan, not afraid of challenges, and constantly strive to become an excellent model. This name defines a spirit-the enterprise concept of tenacity, hard work and forge ahead advocated by Red Star Hongxing Erke. `^sq>； r！ ;
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"To Be No. 1" advocates a spirit of tenacious struggle, a determination and courage to be the first in the world, a unremitting pursuit and a strong fighting spirit. It represents the aspiration and pursuit of people with lofty ideals for success and champion, and it is the transcendence and extension of the spirit of "faster, higher and stronger" Olympic spirit, enterprise concept and consumer psychology. J & ltO_N~$$*
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Brand positioning-a professional sports brand with high quality, high taste and high technology. DsYR/
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Hongxing Hongxing Erke always adheres to the positioning of "professional sports brand", takes the road of "scientific and technological innovation" and has been committed to the research and development of product technology. At the same time, we hired famous designers to design products, closely combined with international fashion trends, and combined with the principles of ergonomics, sports mechanics, business aesthetics and other fields to provide high-tech, high-quality and high-taste professional sports equipment, which can effectively improve the sports performance on the field and improve the quality of life in the process of struggle and transcendence. ^@>； Qiy
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Looking at the world, Hongxing Erke is determined to surpass its competitors in the industry and become a well-deserved 1 number, and its comprehensive strength has leapt to the top five in the global sporting goods industry. I (S6DkU
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With the sustained and healthy development of the national economy and the unprecedented prosperity of the sports industry catalyzed by the Olympic Games, the average growth rate of China's sporting goods market has exceeded 25% for seven consecutive years. In addition, there is still room for the development of sportswear consumer groups with a population of 200 million in China, with broad market development prospects and rich return on investment. K & gt6p5 * & amp
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Hongxing Hongxing Erke advocates "leading by science and technology", introduces international advanced concepts to optimize enterprise management, constructs and improves a powerful logistics distribution system, provides franchisees with all-round guidance such as investment return analysis, site selection and market decision-making, constantly strives for the first brand image with "To BeNo. 1", and continuously strengthens publicity in well-known domestic TV stations and print media for a long time. hglt D8，
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Hongxing Hongxing Erke warmly looks forward to interacting with like-minded people with strength, working hand in hand and striving for the first place! kK%sE
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Contact us: Aw VeX@
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Red Star Keer Group Headquarters: TQH#sx
Address: Floor 6, Block A, Jinkai International Clothing City, Chunxi Road, Chengdu,
Tel: 13980882624