Wu xujiu
Dexin is "Lan". After interviewing Ms. Li Delan, the chairman of Haojue (Hubei) Health Management Co., Ltd., I have this view. This strong woman is an "orchid", an "orchid" full of fragrance, which is nourished by supreme virtue.
The interview was originally scheduled for August 25th, but that day she went to Deng Village, Yiling District, where there were three poor students who had been subsidized by their counterparts for five years. Now the school term is just around the corner, and she has to send them tuition fees. Although my interview gave in, I suddenly had respect for her in this matter. It was she who sent Fang Xin to the mountains.
General Li, she was born at the foot of Changshan Mountain in Yicheng, Hubei Province, where General Zhang Zizhong died. The mountain is deep, but it is full of the blood of people with lofty ideals. Her family was poor when she was a child. Influenced by local customs, she has always felt that raising children can prevent her from getting old. Her parents always wanted to have more sons, and as a result, she gave birth to three sisters in succession, which brought a heavy burden to this not-so-rich family, and it was impossible to open the pot for a while. /kloc-when they were 0/3 years old, their father gave them an "ultimatum": "Try to live by yourself! Don't come back! " Mr. Li has not read many books and knows too little about the outside world. 1983 Shortly after the Spring Festival, she had to start her own job with the money her father threw her in 3.5 yuan. Where is she looking forward to it? This is the beginning of her career! She was dragged by a tractor to a railway station, where she got on a coal train and ran for several days and nights, only to know that she had arrived in Xiangyang. ...
In Xiangyang, it should be said that her life really began. She worked as a nanny in the military region and the State Taxation Bureau for several years at the lowest price: "No salary, just a bite to eat, and I will work for you." There is a hair salon not far from the IRS. She often takes the child to play. After a long time, she actually fell in love with hairdressing. She also thinks that she should learn a trade and do some business. So, she resolutely quit her nanny and changed to hairdressing. Unexpectedly, a few years later, I actually had some money in my hand. Later, I heard that the south is good for gold, so I decided to go to the south. In Shenzhen, she drives in a wire factory and works in a barber shop ... She has engaged in too many industries and experienced too many things, which has also accumulated too much "wealth" for her development, which is hard to buy!
1994 65438+February, Yichang caught fire after the Three Gorges Project started. She saw this hot spot, 1997 and decided to start a business in Yichang. Now it seems that her decision is very correct. She has found the fulcrum of her soaring. This "orchid" really blooms in Yichang! In those years, the concept of health and fitness was slowly coming to Yichang. She keenly sniffed out the development opportunities here, boldly rented a 400-square-meter floor next to Yiling Road University for the Aged, and opened a nast beauty salon and a comprehensive massage shop for the blind. At that time, most of the blind people had no financial resources and could not find jobs. She recruited them and used the knowledge she learned in the south to teach them acupuncture points, techniques and medicine bit by bit, so that they all became masters of massage, which not only solved their employment, but also gave them the ability to survive. Naturally, her massage shop business is particularly hot, and this is the power of virtue! She is loyal to society, and society will naturally repay her. She also won a bucket of gold for herself. Later, she bought a house in Times Square and opened a beauty shop. At this time, business is also very good, which makes her feel very lucky.
Before long, she had a bolder idea. She wants her health concept to be accepted by more people and expand customers. Now people often say that "feet are the fulcrum of the body" and "feet are the fulcrum of the body", so she decided to change careers. Her blind masseurs are all skilled and can open their own massage shops to make money. She is also very relieved. In this way, she gave up skilled massage and changed to pedicure. In 2004, she rented a place in Qiaohuling, covering an area of more than 800 square meters. She thought of the unrestrained "Hao" and the noble and elegant "Jue" and felt that life should be like this, so the brand "Haojue Foot Massage" was born! Since then, her career has taken a big step forward!
People often hope that the wind will go smoothly, and she also hopes that this shot can be fired. In fact, in the process of starting a business, she also encountered several accidents, saying that the serious point was frustration, but she never gave in. At that time, people often associated foot bath with hair salons, and always felt that there was a shadow of "yellow" and "color". She said that she wanted to do the most formal foot bath, complete pedicure, be responsible to the society and the public, and not do immoral things. In order to convince people of this, she recruited all the boys and took up their posts after training. Unexpectedly, society does not recognize or accept it. More than 800 square meters of house decoration also spent more than 654.38+0 million, and the business was deserted. From July 2004 to May the following year, she lost all her money. She doesn't even have 654.38+0,000 yuan in her hand, and employees' salaries can't be paid at all. She often sits alone on the 16 bus and runs to the Sanyou Cave to secretly cry. In business, she has two unwritten rules, one is never to default on rent, and the other is never to default on salary. What should we do now? She cried, and immediately ran home to consult a customer, borrowed tens of thousands of dollars, and paid her employees ... In the spring and summer of the following year, she listened to other people's suggestions and switched to be a female technician, recruiting more than 100 people at once, and organizing intensive training and dressing for posts. Unexpectedly, this time it was successful and her business was booming again. Sometimes people come for pedicures. In everyone's words, these female technicians are cautious, soft and have a good service attitude. Naturally, it will be recognized and respected by everyone, and there will be more repeat customers. Naturally, within two years, she paid off her debts and loans and ushered in a new period of her re-development. Then she opened a branch in Dongshan, the main city of Yichang, and then developed outside Yichang and opened a branch in Jingzhou. ...
Just when she was full of confidence and ready for a big fight, unexpectedly, an unexpected thing happened. The reconstruction of Dongshan area requires the reconstruction of Chengdong Avenue and excavation. This excavation is not a day or two, but more than three months. Dongshan store suddenly lost business, and more than 3 million renovated stores can only stop here. Fortunately, her heart is almost bleeding, and she must try to pay the employees' wages. What makes her even more unacceptable is that the original partner actually proposed to withdraw funds at this time, asking her to take out 6,543,800 yuan to buy its shares. God, this is really worse! However, she still didn't fall. She said that all her employees are very nice. These employees earn 300 or 500 yuan a month, but no matter how much, it is the hope of a family. No matter how difficult it is, I will pay them. This is responsible for them, for their families and for society. In order to do this, she even set up credit cards in several banks and paid her salary by borrowing money. Her employees are also very moved when they know. One day, when she went to Dongshan Store, an employee stood at the door, hugged her hard and cried, "Miss Li, we don't want salary, so we will follow you …" What a good employee! Li is also very touched. She thinks she has to stick to it! For these employees, she must also survive this difficulty!
She finally succeeded! Maybe it's what people often say, "There is always a rainbow after a storm", or "Plum blossoms come from bitter cold". And I want to say that it was her strong sense of public morality that touched God. Step by step, her management has become formal, embarked on the road of sustainable development and undergone qualitative changes. Now, they have opened 28 chain stores in cities and counties such as Guoqiaoshuian, Jingzhou, Dangyang, Enshi and Zhijiang, with more than 3,800 employees, forming a huge management system. Their contribution to the country is also increasing year by year. Mr. Li told you that their annual tax payment has exceeded 5 million yuan. What a complicated number this is! This is the result of hard work!
In order to meet the needs of career development, she has also paid great attention to the accumulation and promotion of her own knowledge in recent years. Since 2002, she has been insisting on self-study. Although her education level was not high, she has persisted in finishing the EMBA courses of Chinese University of Science and Technology, Wuhan University and Tsinghua University in recent years. I'm still pursuing further studies. On the afternoon of the interview, she also rushed to Ningbo for class. At the same time, she also attaches great importance to the training of enterprise employees. She rented a house of more than 2,000 square meters in the automobile aftermarket, moved Wujiagang's old campus here and set up an enterprise training school. New employees must be trained for three months and educated in manners, meridians, acupoints and traditional Chinese medicine. Unqualified people are not allowed to take up their posts, which is also a training for middle managers. Moreover, starting from 20 12, she set out to set up Haojue (Hubei) Health Management Co., Ltd. to standardize enterprise management. In recent years, the company has successively completed ISO900 1 quality management system certification, ISO 1400 1 environmental management certification, OHSAS 1800 1 health and safety management certification, and the enterprise has realized the stylization of brand decoration, the unification of VI image, and the standardization of management system. Thanks to her efforts, she also got her due reward. 20 12 haojue foot massage has not only become a famous trademark in Hubei province, but also the first one in the same industry in China to be awarded the honorary title of well-known trademark! Her enterprise also won the government's reward of 6,543,800 yuan, and she was also rated as an advanced entrepreneurial individual in Hubei Province and a model worker in Yichang City! She said that she would dig 1000 meter on a foundation one meter square to dig out a deep spring. These are the best evidence of her ideas! Naturally, we still have reason to believe that she will dig this well deeper and deeper. Haojue Foot Massage, a well-known brand, will definitely become louder and louder in the country or the world! Because it is watered by virtue!
At the end of the interview, I chatted with her about poverty alleviation. Her "one-on-one" poverty alleviation target is Baiguotang Village, Sandouping Town, Yiling District. Both of them are over 70 years old. Although they have a son, they have come to Henan to find a husband and no longer take care of this family. She showed me the photos of that family. This second-oldest Cai family is really poor. While helping the poor, the government refused to give money directly, so she secretly stuffed money and bought pigs, sheep and konjac seedlings to send, and now she is helping to solve the drinking water problem. She said that with water, when pigs and sheep grow up and realize, the lives of the two old people will gradually get better. There are three poor students in Dengcun, one surnamed Xiang, one surnamed Huang, and one surnamed Zheng. One is in junior year, one is in vocational high school, and the youngest is in grade three. She has been supporting them for five years, and this year she gave 5,000, 4,000 and 3,000 respectively. She said that she must help them finish their college studies, so that they can stand on their own feet and become useful talents in the country ... what an amazing behavior! This is the embodiment of Chinese traditional virtues!
Naturally, I was moved. I couldn't help thinking of that proposition again: Dexin is an "orchid". Yes, this "orchid" is nourished by Chinese virtues. How can she not be gorgeous? Moreover, I also believe that she will be even more impressive in the future. ...