The K- 12 education and training industry in China is mainly composed of three market segments: after-school tutoring, quality education and English training. According to Oliver,

According to Wyman's data, from 20 17 to 20 19, the market size of China's K- 12 education and training industry grew at a compound annual growth rate of nearly 30%. In 20 19, the market size of China K- 12 education and training industry has exceeded 800 billion yuan, of which the after-school counseling market segment accounts for about 60%, and the market size is about 470 billion yuan; The market segments of quality education and English training are about 250 billion yuan and 80 billion yuan respectively.

In 2020, affected by the epidemic, the industry closed schools and suspended classes on a large scale. It is estimated that the overall market will suffer huge losses in 2020, shrinking by 50% to about 400 billion yuan.

K- 12 Analysis of Core Pain Points of Education and Training Institutions

The key pain points of domestic K- 12 education and training institutions are mainly enrollment and drainage, teaching, educational administration operation and background management, and the four core pain points of large, medium and small institutions are different. Among them, universities have large campuses, many students and fierce regional competition. The core pain points mainly focus on enrollment and drainage, teaching and management scenarios;

Medium-sized institutions lack high-quality teaching resources and internal system management, and the core pain points are mainly concentrated in teaching and teaching scenes; Small and micro colleges have limited enrollment channels and weak teaching and research capabilities, and the core pain points are mainly concentrated in enrollment and teaching scenarios.

Note: x% of off-campus training institutions think their frequency and frequency are facing this pain point.

K- 12 ToB education and training market structure

According to Oliver,

According to Wyman's data, in 20 19, the ToB market for K- 12 education and training in China was 26.8 billion yuan, of which the comprehensive market size was nearly13.8 billion yuan, mainly from venue rental income. Among other market segments, the live teaching market is 4.6 billion yuan, the resource solution market is 2.6 billion yuan, and the hardware market is 654.38+0.9 billion yuan.

-For more data, please refer to China K 12 Analysis Report on Market Foresight and Investment Strategic Planning of Education Industry by Foresight Industry Research Institute.