This major enrolls students of arts and sciences. Some schools implement the "double degree" training mode of "news communication" and "information technology". Double degrees will be awarded after graduation. The first degree is Bachelor of Arts (Communication) and the second degree is Bachelor of Engineering (Computer Science and Technology). This major is based on communication, centered on network product planning and design, and characterized by digital media technology. Training interdisciplinary communication talents who are proficient in communication, technology and design is the cradle of the future chief information officer (CIO).
Schools are slightly different.
Communication theory, new media and society, introduction to network communication, communication psychology, communication statistics, new media user analysis, network and new media application mode, network planning and editing, network information management, network communication function design, database system principle, C++ programming, Java programming, computer network, human-computer interaction technology and application, software engineering, WEB information framework, web page design, media management, etc. (Huazhong University of Science and Technology)
Introduction to planning, general knowledge, new media data analysis and application, new media technology and application, digital image collection and production, video synthesis and editing, book guide in the digital age, news interview and writing, media activity planning, new media creativity and planning, new media product design and operation, web page planning and editing, interactive marketing, microfilm creation, integrated marketing communication, e-commerce, introduction to media management, network and new media practice, new media. (Zhejiang Media College)
Introduction to digital media, introduction to journalism, network communication, multimedia news production, database and media information processing, professional web page production, online news editing and publishing, English news interview and writing, international communication, online Chinese and English news compilation, Chinese and foreign media history, online media operation and management, etc. (Shanghai International Studies University)
Introduction to network and new media, network and communication, network news editing, web page design and production, network advertising, network broadcast hosting, network media management, network marketing, network and new media audience behavior analysis, network and new media data analysis, news mapping, mobile media research, mobile media creative workshop, media creative workshop, etc. (Henan University of Technology)
Introduction to new media, communication, marketing, advertising, information network communication management, introduction to new media art, strengthening writing training, web page design and production, computer network, information network interaction technology and application, information network laws and regulations ethics, digital media technology, new media business planning, new media data analysis and application, new media investigation methods, new media content integration, photography technology, corporate image and brand communication. (Hefei Teachers College)
Introduction to new media technology, introduction to new media, audio-visual language, digital photography, multimedia information editing, digital video editing, object-oriented programming, digital photography, new media information planning, mobile phone media research, network communication, mass communication, communication psychology, introduction to journalism, news interview, news writing, Chinese and foreign news history, etc.