1, product advantage analysis: First of all, the most important thing is to be familiar with the product. It is necessary to comprehensively analyze the products, compare them with similar products, sort out their advantages and disadvantages, and make a network promotion plan on this basis, and carefully plan the promotion channels, promotion methods and copywriting.

2. Analysis of consumer groups: Secondly, we should have enough understanding of the target groups of products, investigate clearly, analyze the attributes of consumers and the needs of users, and users should find channels for related products to ensure more accurate promotion.

3, title tactics: a soft article looks good or not, the first thing to look at is the title. If the title is not attractive enough to catch the reader's eye immediately, especially the soft articles on the internet, there will be no click-through rate for the title without attraction, and no one will look for the content without click-through rate.

4. Simplify the text: In fact, everyone's life is very busy now, so when you write a soft article, you choose a long story. I believe it is impossible for you to have the patience to read it carefully. In this case, you will choose to give up reading at the first time. So when choosing enterprise marketing, don't write articles about the process. Sometimes, it is an important method to write succinctly, which can facilitate readers to browse the whole article quickly, but

5. Keep up with hot spots: In fact, publishing soft articles must be combined with hot spots, so as a marketer, if the selected articles have nothing to do with hot spots, it is said that everyone must combine them effectively when writing, and only in this way can they bring better results.