The first is to conduct market research.

The first is to conduct regional analysis.

For example, as far as Nanjing is concerned, market research is to make a detailed analysis of the industry you want to study. For example, in the field of medicine, you should first understand the major hospitals and pharmaceutical companies in Nanjing, their location, scale and other specific information, including: main profit-making methods, profitable products, projects to be promoted in the future and so on. You should target your customers with advertisements and choose companies whose products are more in line with your priorities. For example, the main product of a pharmaceutical company is weight-loss products, and you already have good experience in the weight-loss industry, so focus on such companies.

Different from market research, regional analysis needs some professional knowledge. Simple geographic information system data analysis can solve the problem of regional selection well. Similarly, for example, there are ten districts in Nanjing, and the population, economy and companies of each district are different. All you need is some simple data, including regional area, geographical coordinates, population, total economic value, distribution position of pharmaceutical companies and so on. Input data through software (ARCVIEW) and make a simple analysis of the map, which can give you a multi-dimensional analysis. That area has a good economy, a large population, developed medicine and convenient transportation. , you can choose which areas to focus on.