Do you feel that the same topic comes in an instant? You can't help but want to share all kinds of troubles with him. At this time, it may be easy to accept the interest courses for you.
Did you find out? Through these topics, we can find similarities with our parents. Around this similarity, it is better to become parents' own people and friends around them, win their trust, and then recommend training courses that children are interested in according to their hobbies.
Therefore, in marketing, we should strive to be our own guests, so as to quickly build trust with customers and let them pay the bill with confidence.
So how do you make customers treat you as one of their own and make them trust you more?
(1) Looking for the same attribute of * * *
If you want to be the customer's own person, you must find similarities between you and the customer.
This similarity can be caused by blood and geography, such as distant cousins or classmates. Of course, you can also make your hobbies, opinions consistent and experiences similar to each other.
Before we do marketing promotion, we must first have a clear understanding of customers, have a clear portrait of customers and understand their various characteristics.
user portrait
Then through these characteristics, find out where you are with your customers and narrow the distance between them.
(2) Create enemies like * * *
If we are helping customers solve problems, then you are one of them.
For example, if you run a children's education and training institution, when parents are hesitant to pay the bill, you can say to them: Come, let's solve the problem of how to let children learn together. The most important thing is children, isn't it?
For example, if you are a customer of a fitness club, when you are hesitant about getting a card, you can say to him: We will help you get rid of the fat and make you healthier.
By strengthening customers' needs and pain points, we will create a common enemy and make customers realize that we are here to help them solve their problems, so that customers will be willing to treat you as one of their own and trust you.
(3) Create emotions * * *
For example, my brother launched a special car service, and two posters were very touching. One is that if you work hard every day, at least you can be quiet in the car and do your best today.
The other is: if life is a play, at least you can play yourself in the car, and you will do better today if you go all out.
Imagine, if you are a struggling young man, do you think these two sentences are written in your heart? I think Didi is particularly right. If you want to treat yourself today, do you want to do better?
Therefore, we need to enter the role of customers, understand their inner feelings, capture the * * * singing points that can impress customers, and create an emotional * * * singing method, so that customers can regard micro-wheat as their own.
Have you learned? The next time you need to close a customer, you may wish to start with these three points, so that customers can treat themselves as their own, close the distance between them, and close the deal after growing trust.