1) service number
Service number is to provide more powerful business services and user management capabilities for enterprises and institutions, and it is biased towards service-oriented interactive industries.
Applicable people: media, enterprises, government or other organizations.
Group sending times: service number 1, and 4 group sending messages can be sent within 0 months (natural month).
2) Subscription number
Subscription number is a new information dissemination method for media and individuals, and its main function is to transmit information to users on WeChat. (similar to the function of newspapers and magazines, providing news information or entertainment)
Applicable people: individuals, media, enterprises, governments or other organizations.
Group sending times: Subscription numbers (authenticated users and non-authenticated users) can send 1 messages in a group within 1 day.
Note: If you just use the public platform to simply send messages and do publicity and promotion services, it is recommended to choose the subscription number. If you want to use the official WeChat account to get more functions, such as opening WeChat payment, it is recommended to choose the service number, and then you can authenticate the merchants applying for WeChat payment.