The demand for enterprise training has also increased, and enterprise training has become a concern of people in the training industry.
The following are 9 major trends of enterprise training development in the next few years.
1. The industrial chain of enterprise management training service has initially taken shape, with training managers, trainers and training institutions performing their respective duties.
The sign of a mature industry is that the division of labor is gradually clear.
In the training industry, the three most important groups are trainers, training institutions and training managers, all of whom should have their own professional roles.
Training managers should cooperate with training institutions and trainers to select and reserve high-quality training resources; Trainers should focus on developing knowledge products such as training courses and constantly improve their teaching ability; Training institutions should accurately understand the training needs of enterprises in order to systematically integrate resources and provide professional services.
2. The practical needs of management courses are strengthened: not only to "understand", but also to "learn".
In the past, trainers often ignored the effectiveness of training while paying too much attention to the training atmosphere.
In recent years, the enterprise management training industry has begun to pay attention to the discussion and research on the training effect, so as to achieve both "constant jokes" and "real learning and real practice".
When participating in the enterprise training project, the author not only needs to complete the teaching task, but also requires himself to dig deep into the problems existing in the enterprise and exchange opinions with the enterprise in time, because this is the responsibility of a trainer.
Management training is not a dinner party, let alone an entertainment speech.
It is the most important thing to find the problems of enterprises in the training process and help them solve them.
In addition, management training is not difficult to understand, but it is not easy to learn and do, so we should strengthen the experience of learning.
The author tries to improve the knowledge conversion rate through a series of homework and tool training when giving coaching training to some enterprises.
Enterprises should be clear that speaking well is the ability of trainers and doing well is the ability of students.
3. Management certificate training encounters a bottleneck: ability improvement is more important than certificate.
China's business management training began around 2000. After 10 years of development, it has grown from piecemeal training to a large-scale industry, and has gone through several stages of start-up, growth and development.
Because the management discipline started late, the management discipline education in colleges and universities is relatively backward.
With more and more attention paid to management training by enterprises, professional management training has been developed, and the subsequent management professional qualification certification is surging.
In recent years, the author has presided over or participated in the formulation and implementation of professional qualification standard certification systems in many countries.
Vocational qualification standards and certification training undoubtedly play a very important role in improving the quality of managers and promoting the professionalization process of managers.
However, when obtaining a certificate becomes the main purpose of certificate training, when standardization ignores optimization and emphasizes generalization, the gold content of certification training of vocational qualification standards will be greatly reduced.
The author believes that the standard of vocational qualification certification is the minimum standard for practitioners, and the focus of vocational qualification certificate training should be in the field of vocational skills, which is not suitable for groups dominated by middle and senior managers.
As a systematic project, the professionalization and quality improvement of managers can not be completed in three, five or even more days of training.
Therefore, the training of middle and senior managers should pay more attention to the improvement of ability, rather than the recognition of certificates. Easy-to-get certificates are far less important than ability.
4. Training companies are in urgent need of business transformation: training institutions are showing a trend of market segmentation.
According to incomplete statistics, there are about100000 enterprise training institutions in China. The original set of management courses, like looking for a needle in a haystack, is becoming less and less effective.
There are many small companies in the training industry, most of which are "three to five people with seven or eight guns". After mastering the information of several teachers, they began to recruit students and cultivate them, so they generally don't grow up and live long, and the industry is extremely scattered.
In the past two years, in the face of the change of enterprise demand, some training institutions have begun to actively transform their business, among which market segmentation and specialization are a better way.
For example, according to the market positioning of financial industry, food industry, construction industry, etc., conduct industry research and develop industry courses, thus improving the pertinence of training.
5. The president class is becoming more and more difficult to recruit: the boss's demand for regular training is basically saturated.
Due to long-term teaching in MBA, EMBA, and presidential seminars of some prestigious schools, in the past two years, the heads of training institutions have often admitted that it is becoming more and more difficult to recruit students for presidential classes.
Indeed, in the past, as long as you made a name for yourself and entered a famous university, you could recruit 70 or 80 or even 100 to 200 business executives as students. However, the difficulty in recruiting students has become a common problem in training institutions all over the country.
The main reasons are as follows: First, after years of market development, most enterprise executives have studied similar courses, so the demand for participating in the same type of training is basically saturated; Second, the training options for senior managers of enterprises are becoming more and more diversified, not only favoring the president's seminar; Third, with the increasing number of similar projects in prestigious schools, the homogenization tendency is very serious, and everyone's yearning for and recognition of prestigious schools is gradually decreasing. Moreover, the expensive training expenses and course quality also make the training choice of business owners more rational.
6. The level of training objects gradually moves down: the training of middle managers and core employees has gradually become the focus.
Recently, when helping enterprises to make training plans, I feel that the focus of management training has gradually shifted from top managers to middle managers and grassroots employees.
Although "training" is not everything, it is absolutely impossible not to train.
"After all, training is the most direct and effective way to improve the quality of enterprise talents.
The professionalization process of enterprise talents has a long way to go, especially the cultivation of middle-level managers and key employees plays an important role in the cultivation of enterprise reserve talents. Improving the professional quality of enterprise managers and staff teams is the source of enterprise core competitiveness.
7. The challenge to the person in charge of enterprise training is intensified: training managers should strengthen their professionalism.
In the training work, I often come into contact with the training leaders of enterprises, and they also have their own confusion.
A human resources director of a large enterprise with more than ten years' experience once said frankly: "Our enterprise still attaches great importance to training by defining the teaching staff. The management problem of the enterprise has existed for a long time, but it is difficult to connect with the corresponding courses and find suitable training institutions and teachers.
Faced with the same problem, the confusion of training institutions also exists.
Because the management problems and training needs that training companies get from enterprises are often superficial symptoms, it is difficult to make an accurate diagnosis based on them. Although many courses and teachers are provided to enterprises, they are largely by chance and the success rate is not high.
Therefore, we must strengthen the professional quality of the person in charge of enterprise training as soon as possible, fully understand the development strategy, human resource planning and requirements of enterprise leaders, systematically summarize and summarize the problems that enterprises need to solve, help training institutions and trainers to conduct effective demand analysis and improve the effectiveness of training courses.
8. Training "service outsourcing" era is coming: internal training of enterprises has surpassed open classes and become the mainstream.
In the process of increasing training demand in enterprises, with the subdivision of training services, the downward shift of students' level and the intensification of industry competition, internal training in enterprises has gradually surpassed open classes and become the mainstream.
How to win the order of enterprise training outsourcing, such as the service mode of advertising company and public relations company, and become the training service provider of large and medium-sized enterprises, it is particularly important for training institutions to enhance their professional ability.
In the future, public bidding for training projects will become the main mode for training institutions to develop their business.
Therefore, the professional service ability of training institutions and trainers needs to be continuously improved to meet the requirements of the training market.
In this process, through more and more fierce market competition, the development and maturity of the whole training industry will be promoted.
9. From "menu-style" patchwork to special "customization": the individualized demand of enterprise training is becoming more and more prominent.
From the end of each year to the first quarter of the following year, when enterprises make training plans, metropolis receives various "training menus". A few years later, I found that these menus are similar, and it is difficult to solve the problem of enterprise personalization with fixed and universal courses.
Therefore, it is an inevitable trend for the development of management training industry to provide targeted courses for enterprises and even tailor-made courses for enterprises.
Although the management system is becoming more and more perfect and there are more and more management tools, the same management system, tools and templates are used in different enterprises, but the effect is quite different. The most fundamental reason is that there are huge differences in the quality of talents in each enterprise.