I. Introduction of the Project
1, summary
With the rapid development of e-commerce industry, more and more enterprises have begun to devote themselves to expanding online marketing channels, but one of the main problems they face is the shortage of talents in e-commerce industry. The school recruits students who are committed to the development of e-commerce industry by offering e-commerce training courses, and occupies a place in the highly competitive e-commerce industry through professional and systematic course training. At the same time, in the process of training, students can apply what they have learned, enjoy welfare policies such as opening a Taobao shop for free, establishing a taobao guest website to gain benefits, and rehiring part-time school workers with high salaries to realize entrepreneurial opportunities. By self-building related professional websites, the school can not only play the role of publicity, online course sales and online services, but also promote online stores and recruitment agents for students, achieving a win-win situation for schools, students and businesses.
2, the project organization chart
student recruitment
Course training
school
network service
Create a website for promotion
hire
Online course sales
start a business
Website construction, art design, seo service, etc.
Recruiting agents
3. Characteristics of the project
(1) practicality
(2) Innovation
(3) Attraction
(4) Profitability
4. The purpose of the project
(1) Promote the employment situation in e-commerce industry
(2) Explore entrepreneurial talents in the e-commerce industry.
(3) Become a professional platform integrating education and business.
Second, the basic situation of the school
School profile.
Three. Description of products and services
1, course training
(1) course content
1, web page making
2. Art design
3. Online shop promotion
4.seo optimization
5.sem certification
6, other e-commerce related courses
(2) Course form
1, campus courses
2. Online courses
(3) Curriculum characteristics
1, starting from zero
2. Essence Theory+Project Practice
3. Fine small class teaching
4. Lifelong VIP system, the highest user rights.
5. Baojiao Bao Hui
6. Lifelong after-sales service
2. Online courses
Through recording, packaging, shelves, etc., promote the sales course video in its own website and Taobao shop. Online courses have the characteristics of not being restricted by regions, strengthening pertinence, autonomy, openness and collaboration.
3. Network services
(1) website making
(2) Art design
(3) Online shop promotion
(4)seo search optimization
Four. R&D
1. Existing technical projects: including classrooms, teachers and other school software and hardware resources.
2. Technical projects: independent websites, online course production, Taobao shops and team members responsible for developing and maintaining these technologies, including: IT team, customer service sales team, seo team, website editing team and so on.
Create a website: the website created by the school should have the functions of promoting enrollment information, online course training, online service, promoting student stores, recruitment agents, online forum exchange and so on. It has become a large-scale e-commerce education network platform integrating education and business with great market competitiveness.
Recruitment agent: Cooperation with healthy, legal and competitive businesses not only opens up the channels for students to start businesses on Taobao, but also opens up sales channels for cooperative businesses, which increases the highlights and attractiveness of school enrollment.
Taobao shop: responsible for selling online courses, online services, recruitment agents and other functions.
Verb (abbreviation for verb) industry and market
At present, the operation of China's education and training e-commerce industry is in a good development trend, and the enterprises in this industry are gradually developing towards industrialization and scale. With the continuous expansion of the operation market of education and training e-commerce industry in China, the operation of education and training e-commerce industry in China will usher in new development opportunities.
The market for e-commerce training is very large, but it is very reliable. At present, training is basically divided into education and sharing, or introduction and experience. The former is a course, and the latter is just a PPT of one's own work. However, we also found a phenomenon that the latter is more popular, but after listening to it, the latter can't be practiced in words, the reproduction is not credible, the conditions are not allowed, and from a higher perspective, there is no transformation system.
People who spend money on training at the grassroots level look at the corporate background. The training of senior managers depends on the background of lecturers and the vast majority of enterprises contacted. Tell him pure skills, he thinks your skills are not high, and tell him the trend view, he thinks there is no dry goods. Slightly large and medium-sized middle-level and senior executives like to have practical guidance and strategic analysis guidance.
To sum up, the e-commerce training market is large, but it is less reliable. How to become a leader in e-commerce training requires the concerted efforts of Qi Xin.
Six, marketing strategy
1, offline marketing
Marketing through posters, leaflets, front desk consultation and telephone consultation.
2. Network marketing
(1) search engine marketing
(2) Email marketing
(3) Marketing of communication tools (QQ, Want Want, etc. )
(4) Viral marketing (to stimulate users' publicity through effective points system)
(5)BBS marketing
(6) Blog and Weibo Marketing.
Seven. project management
1, pre-publicity
(1) Market research
(2) Making posters
(3) Publicity in official website.
(4) Making and distributing leaflets
(5) Set up front desk consultation and telephone consultation posts.
(6) Holding lectures
(7) Arrange audition courses
(8) Recruitment of agents
(9) Recruiting part-time network service personnel.
(10) Other
2. Website management
(1) website original article update
(2) Online course update
(3) targeted promotion of target customers
The potential enrollment targets and target customers are enterprise managers, business owners, business salesmen, software programmers, website editors, early entrepreneurs, college students, Taobao sellers and other people who are committed to the development of e-commerce industry.
(4) Non-directional promotion (blog, Weibo, forum, etc. )
(5) Other promotion methods (Baidu bidding, etc. )
(6) Other management
(3) Personnel plan
Professional lecturer team, IT technical team, customer service sales team, seo team, website editing team, with the development of the project, the personnel structure is also changing.
Eight, profit model
1, course profit
(1) The direct enrollment fee is charged according to the class hours arranged by the school.
(2) Online courses are charged according to the difficulty of online course evaluation.
2. Website membership fee
Members of the website are divided into different grades, and members of different grades enjoy different rights, and the fees are charged according to different rights.
For example, by default, students are entitled to gold membership.
A: All online courses.
B, the lowest price of the agent
C, professional teachers for free consultation
D, other services
3. Network services
(1) Web page production and website construction services
(2) Picture production and art services
(3) Website promotion and seo services
The school recruits part-time professional and technical personnel or outstanding students who graduated from this project through the Internet, distributes the requirements submitted by customers to professional and technical personnel in the form of intermediary, and collects customer fees and pays part-time fees according to the difficulty of the requirements to earn the difference. Among them, the most important thing is the audit and management of part-time staff, the improvement of customer demand and the improvement of task completion.
4. Online advertising: advertising revenue.
Nine. Project risk
1, product and service risks. First of all, the security of the Internet, the platform on which education and training e-commerce development depends, is being challenged. Hacking attacks and rampant viruses make it difficult for education and training e-commerce business to be carried out safely and smoothly. In addition, the education and training of e-commerce enterprises are weak in internal safety awareness, and the top management of enterprises pays insufficient attention to the operation and safety management of e-commerce, which makes enterprises inevitably encounter some risks when implementing e-commerce.
2. Self-management and risk management. The management level of an enterprise directly affects the operational efficiency of an organization. E-commerce mode of education and training puts forward higher requirements for enterprise management level and information transmission technology. How to establish a safe and convenient e-commerce application environment is a problem that both merchants and users are very concerned about. However, at present, most of the executives of e-commerce institutions are from the education industry, lacking relevant management knowledge and business operation experience, and the internal management risks of the institutions cannot be ignored.
X. financial budget
At present, the market price of the whole course of e-commerce training is around 7,000 yuan, and the market price of a single course is around 2,000 yuan. The main cost of this project lies in the promotion cost of the project, the channels and sources of the course, the human and material costs in the construction and maintenance of the website, and other costs related to this project.
XI。 project evaluation
Opportunities and risks coexist. Opportunities outweigh risks. The difficulty of the project lies in the school's enrollment policies and methods, the construction and promotion of the website, the later maintenance and management, and so on. It is not easy to do a good job in a project, which requires not only manpower, material resources and financial resources, but also continuous improvement and development in the process. Only by covering all aspects can it truly become a profitable good project.
E-commerce planning book (2)
I. Theme of the event
Popularization of popular science knowledge of mobile e-commerce and prospect of mobile e-commerce entrepreneurship.
Second, the purpose and significance of the activity
Popularize mobile e-commerce related knowledge and guide members to participate in the use, development and innovation of mobile e-commerce applications.
Third, the background of the incident
National Mobile E-commerce Application Competition and Popular Science Competition.
Four. Publicity and preparation before the event
Poster
1. About three days before the publicity activity of the exhibition board, the propaganda department made posters and put them on the publicity column for publicity.
2. On the day before or on the day of the lecture, inform the lecturers and entrepreneurs to attend the lecture accurately and timely.
(2) Preparation work
1. The International Liaison Department is responsible for contacting the relevant personnel who hold the lecture;
2. The International Liaison Department is responsible for finding the host to introduce the speaker and make a brief introduction;
3. The propaganda department is responsible for the collection of photos and videos. After the lecture, summarize the written materials, picture materials and video materials and hand them in in time.
Verb (abbreviation of verb) specific arrangement
Time: May 24th.
Venue: * * classroom
Content: 1, mobile commerce technology and application;
2. Value chain model of mobile commerce;
3. Development, management, operation and security of mobile commerce.
Speaker: Cheng Kun (08 E-commerce)
Wangxingyu (08 International Trade)
Hao Cheng (08 Computer) (in no particular order)
Participants: all members of the Sailing Entrepreneurship Association and other students who volunteered to be present.
Organizers: Jianghuai College of Anhui University and Qi Hang Entrepreneurship Society.
The specific work arrangement on the day of intransitive verb activity
1.6 o'clock, the external relations department is responsible for organizing students to enter the venue and organize students to sit in the middle and front as much as possible.
2. The personnel department is responsible for debugging the computer and microphone, and the life department is responsible for placing various items on the rostrum.
At 6 o'clock 10, the host rehearsed and prepared.
It is expected that the lecture will start at 6: 30, and the International Liaison Department will be responsible for welcoming guests or lecturers into the venue and taking their seats.
Seven. The form of the lecture process
1. Guide students and teachers into the meeting place. Arrange to sit down and maintain order;
2. The host announced the beginning of the lecture, and briefly introduced the process of the lecture and the discipline system during the lecture;
3. The host introduces the speaker and main participants;
4. If there is a question session, the host can announce to enter the free question session during the intermission;
5. At the end of the lecture, the host gave a thank-you speech;
6. Send away the lecturer with applause and arrange for the students to leave in an orderly manner;
7. All members of the committee cleaned the meeting.
Eight, the handling of emergencies
1. If the lecturer is late, the host can first stabilize the mood of the students present, or play PPT about the lecture.
2. At the beginning, if the audience is small, you can let the staff sit in first and organize the people present to sit in the middle;
3, activities, relevant personnel should be responsible for maintaining order, when necessary, the host to play a role;
4. If there is silence in the interactive session, the host should encourage everyone to actively participate, or the staff should actively cooperate with the questions.
Nine. budget
1, four exhibition boards (40 yuan);
2. 50 copies of materials (50 yuan);
3. Other supplies (10 yuan). * * * meter: 100 yuan
Qi Hang creativity association