The offline training of Taobao University focuses on deeply digging the bottlenecks and problems of online merchants at all stages, and gradually forms a series of "e-commerce entrepreneurship courses" for future online merchants (students, e-commerce job seekers) in the development; The trinity curriculum system of "e-commerce elite" and "e-commerce manager" for on-the-job online merchants (mainly online merchants on Taobao and Tmall platforms) and "e-commerce MBA" for online merchants (top online merchants and traditional transformation e-commerce enterprises).