First, working ideas.
Do a good job in external publicity, strengthen contact with relevant news media outside the school, closely focus on the central work of the kindergarten, carefully plan, comprehensively and effectively publicize the school-running characteristics of our park and the new ideas, new measures and new achievements of kindergarten development.
Second, the specific content
1, kindergarten website management
(1), continue to implement the system of propaganda responsible person, led by the leader in charge, and the age group leader is responsible for it, so that someone will take charge of it every month without blocking or leaking.
(2) Strengthen the training of news writing, image processing, uploading and other skills to improve the news quality of the website.
(3) Pay attention to the news reports of key activities in kindergartens and make overall arrangements to ensure timely and effective publicity and avoid duplication of content.
2. Strengthen the publicity of the media outside the park.
(1), make full use of local TV stations to publicize and report the central work of kindergartens.
(2) Submit high-quality and meaningful news reports to other relevant websites in time to enhance the influence and radiation of publicity.
(3) Pay attention to the transmission of newspaper news. Send valuable news to newspapers and periodicals by making an appointment and regularly submitting articles, so as to improve the attention of the society to our park.
3, improve the incentive mechanism, fully mobilize the enthusiasm of publicity.
(1), formulate a scientific and reasonable reward mechanism for news publicity, including spiritual rewards and material rewards, and put them in place in time.
(2) The monthly news is counted by the person in charge of the month and publicized on 26th, so as to improve teachers' attention and enthusiasm for news propaganda.
4. Pay attention to the construction of teaching staff, establish a good image and form a window for external publicity.
(1), strengthen the education of teachers' morality and form a good reputation;
(2) Improve service awareness and parents' satisfaction.
Private kindergarten enrollment publicity plan II
The new semester is about to begin, and the propaganda work of "two children" will also face new challenges. First, the propaganda work is divided into the following parts to talk about personal ideas.
The first is the Garden Newspaper.
As an important publicity window for all parents in our park, Garden Newspaper has basically matured after several years of exploration and practice. In the new semester, we can try to open up new columns, such as columns for famous teachers and parents, to make the garden newspaper more substantial and garden-oriented.
Second, Anyang Education Information Network
Education information network is the most direct publicity platform for schools and kindergartens. Last semester, our main publicity work focused on online submission, which made a great breakthrough in both publication rate and publicity effect. But at the same time, it seems to have entered a bottleneck, and it is difficult to have room for improvement. In the past, the office was responsible for submitting manuscripts. Even if other departments and teams contribute, the office will take the initiative to invite contributions. We might as well do a simple calculation. If the office is responsible for writing articles and submitting articles, even if it writes one article every day, it can only send about 20 articles a month (the information network will not be updated on Saturday and Sunday). I suggest that we can follow the example of Gangcheng Primary School, fully mobilize all teachers to participate in the publicity work, and all departments and teams should actively contribute. I have paid attention to the contribution rate of Gangcheng Primary School, with as many as eighty or ninety articles a month, which is obviously not achievable by individual contributions. In order to get out of the bottleneck and further improve the publication rate and publicity effect, it is necessary to let more teachers participate in the publicity work. All departments and teams have clear propaganda and submission tasks. Each group will select 2-3 text editors, who will be responsible by competent correspondents. At the same time, they should increase the reward, which is slightly higher than the standard of the garden newspaper in terms of bonus points and manuscript fees. I believe that the collective strength will definitely make the propaganda work to a higher level.
Three. Publicity of various activities
Large-scale outdoor activities such as the June 1st Games are important ways to promote our kindergarten. The scale, form and content of the activity can fully show the strength and cultural background of a kindergarten. Our garden has rich experience in holding various large-scale activities. The new semester will usher in sports games, parents' open days and other activities, and I will actively participate in and do a good job in publicity.
Four, television, newspapers and other mainstream media publicity
This publicity link is relatively weak in the publicity work of our park. Although we actively contribute to Anyang Daily, Legal Newspaper and other newspapers, the publishing rate is not ideal. In the new semester, we can try to hire special reporters in mainstream media such as Anyang Daily and Anyang TV Station to form a long-term cooperative relationship, which is believed to be of great help to the publicity work of our park.
Verb (abbreviation of verb) website construction
I put the website publicity work at the end, because this will be my focus next semester. Website construction is a completely unfamiliar and challenging job for me, but I will face the difficulties, explore while learning, and strive to build our garden website into a mature, distinctive and innovative website within one semester, making it a new publicity window of our garden.
Private kindergarten enrollment publicity plan 3
The year of 20 ×××× is a year in which our kindergarten develops from connotation to innovation. The propaganda work of kindergartens not only pays attention to the external image and internal training quality, but also pays attention to unifying thoughts and actions to create a campus atmosphere throughout the park. Therefore, in order to better play the role of propaganda work, fully reflect the highlights of kindergartens, enhance the grade of kindergartens, expand the publicity of kindergartens, and improve the visibility and influence of kindergartens, this work plan is formulated.
I. Guiding ideology
In 20 ×××× years, the propaganda work of kindergartens will be guided by the superior documents and the spirit of the meeting, grasp the correct propaganda and public opinion orientation, closely focus on the central work and key points of kindergartens, sing the main theme, reflect the highlights of kindergarten propaganda in time, create a good public opinion environment, and promote the construction of spiritual civilization in kindergartens.
Second, the overall thinking of the work
1, form a joint force of kindergarten propaganda, and insist on promoting a game of chess in kindergarten; Build a network and set up a kindergarten publicity group, which is composed of relevant leaders and professional teachers; Highlighting a key point is to reflect the highlights of promoting the connotation development of kindergartens in time.
2. Do a good job in three major contents: publicity of large-scale activities in kindergartens, personal publicity of class teachers, and publicity of children's study and life work.
3, make good use of three platforms, one is to distribute leaflets, the other is online media, and the third is information transmission.
Third, the key work content
1, clear thinking and unified understanding. Only by fully recognizing the importance of propaganda work in serving the overall situation of kindergarten work, improving self-quality, building brands and enhancing experience can we grasp the overall situation, make overall plans, plan systematically, clarify the basic ideas of propaganda work, and truly build a big propaganda pattern conducive to establishing the image of kindergartens.
2, master the laws of information dissemination around, and gradually form a sound organization, clear responsibilities, centralized management, efficient operation of the kindergarten publicity system. It is necessary to gradually enhance the ability of public opinion guidance and grasp the guidance; It is necessary to play the role of the propaganda group as an information hub and coordinate and integrate all kinds of information resources in the park; We should firmly grasp the direction of public opinion and unify the reporting of kindergarten work with reflecting the voices of teachers and students; It is necessary to implement the objectives and indicators of propaganda tasks at the grassroots level as soon as possible; Establish and improve the system of evaluation and encouragement of publicity and reporting, and each class must submit more than two articles every month to fully mobilize the enthusiasm of teachers and students to participate in publicity and reporting.
3. All departments in the whole park should attach importance to the propaganda work with full enthusiasm and positive attitude, promote the brand building of kindergartens, and establish a better social image of kindergartens. Kindergarten publicity work will expand its thinking from the aspects of setting good goals, establishing good consciousness, creating good environment, forming good mechanism and cultivating good teams, sing the main theme with a positive working attitude, take the initiative, work hard on the word "special" and make a fuss about the word "quality" to create a better public opinion atmosphere for shaping the image and rallying people's hearts.
4. Cooperate with the work of the kindergarten center, publicize the key work and important measures at all stages, and publicize the new ideas, new measures, new methods, new ways and achievements of education and teaching. Widely report the work experience of kindergartens, departments and classes with promotional value and guiding significance, and publicize the advanced figures and typical deeds emerging in the reform and development of education.
5. Strengthen the construction of kindergarten culture, vigorously publicize kindergarten spiritual civilization, constantly enhance the safety awareness, legal awareness, civilization awareness, economic awareness and cooperation awareness of teachers, students and employees in the whole park, and strive to explore new ways to strengthen ideological and political work.
6. Organize and receive all kinds of visits, inspections, inspections and major activities; Do a good job in advertising; Carry out external publicity and exchange activities.
7. Do a good job in daily publicity and reporting in the park, and improve the efficiency and quality of internal publicity and external publicity.
Network media:
1. Kindergarten Network: Strengthen the construction of kindergarten network, improve the uploading of fast content in all versions of kindergarten network, update the photo news and the dynamics in kindergarten in time, and let the important news in kindergarten be reflected on kindergarten network at the first time.
2. Contribute to other education-related online media and expand the popularity of kindergartens.
Information transmission:
1, publicity window: do a good job in arranging the kindergarten window and replace it in time according to the needs of kindergarten work.
2. Publicity slogans: making publicity boards, hanging banners and posting publicity slogans for major events and festivals.
Fourth, the main measures
1, strengthen the leadership and guidance of propaganda work. Issue documents to strengthen education and publicity, and set up a leading group and publicity group for education and publicity throughout the park; Hold a special meeting on education and publicity work, sum up experience, deploy work, and set off an upsurge.
2. Integrate the publicity media in the park, innovate the information management mechanism, and build an independent kindergarten photo library management system and document sharing platform. Establish a communication and sharing mechanism for media information in the park.
3. Build the propaganda group into a learning organization. Strengthen learning and communication, and create excellent publicity products.
4. Establish a team of kindergarten correspondents, clarify the division of labor, and improve the sense of responsibility of correspondents. Improve the pertinence, effectiveness and timeliness of manuscripts, and create conditions to provide convenience for journalists.
5. Constantly improve the incentive mechanism and formulate relevant reward and punishment systems.
6. Keep in touch with various departments, quickly and accurately grasp the activity dynamics of various departments, arrange personnel in advance, prepare related affairs, and put the responsibility of tasks on people after getting the activity information.
Verb (abbreviation for verb) job requirements
1. Leaders of all departments should strengthen their awareness of information and publicity. Every important activity of the organization should have an activity plan, process record, summary and report. Each department must designate a special person to collect and sort out the activity data and write a summary of the activity as the public information of the garden affairs. Actively write news reports, complete propaganda tasks, and actively provide news or materials for news media inside and outside the park.
(1). How to write the kindergarten enrollment plan (five articles) (2). Model essay on kindergarten enrollment training plan (four articles) (3). How to write the kindergarten enrollment plan and scheme (three articles) (4). The enrollment work plan for the college entrance examination for students from three schools in Shanghai in 2020 (5). Hunan's Work Plan for Independent Enrollment of Higher Vocational Colleges in 2020 (VI). What's the new policy for college entrance examination enrollment this year? (7) Pilot program of independent enrollment reform in Shanghai universities in 2020. (8) The reform plan for early enrollment of higher vocational colleges in Jiangsu Province in 2020 and the registration examination policy. (9) Guangdong Province announced the independent entrance examination scheme for higher vocational colleges in 2020 (10). Interpretation of the pilot scheme of Shanghai college entrance examination in 2020.
2, each department should designate a person to do a good job of information collection and reporting, and publicize the experience and effectiveness of hierarchical management. It is necessary to guide the class teacher to pay attention to the class propaganda work, actively report the new measures and new fashions of the class, and publicize good deeds.
3. The members of the propaganda group must unite sincerely, and Qi Xin should work together to complete the submission task, adhere to the correct public opinion orientation, do their duty for the propaganda work, and win glory for the kindergarten.
Sixth, the specific work ideas
1. Refine our school-running concept, improve the kindergarten school logo and collect garden songs.
2. Improve the website construction of our park, and make the layout novel and beautiful, even if the information is updated.
3. Improve the quality of newspapers.
4. The distribution rules of leaflets are effective.
5. Broaden publicity channels and actively plan publicity forms.
6. Regularly summarize the achievements made in different stages, publicize them in the form of summary, and make special information reports. ;