The principle that salespeople should follow in training is that training must teach a system that can optimize salespeople's existing sales skills in essence. Training must be carried out according to the learning characteristics and behavior patterns of adults. Training must focus on key skills that can be taught, learned and replicated.

1. Sales training refers to the training activities organized by enterprises or related institutions around sales personnel, products and customers. The job of sales is to meet the needs of customers and artistically let customers agree and accept our work.

2. First of all, product training includes the following aspects: product brand, product price, product concept, product packaging, product service and so on. Our enterprise should link these contents with the needs of consumers, so that consumers can feel the connection between your product and its needs.

3. The second thing to talk about is promotion training, which is the second major content, because after you pack the product, the problem to be solved is how to introduce the product to consumers, and this kind of introduction is exactly the promotion problem we want to talk about.

Misunderstanding of sales:

1, system missing:

Many enterprises' sales training is often carried out after problems appear, and there is no systematic training system. Real sales training should start with the sales staff entering the company, and continue to carry out higher-level training with the improvement of the sales staff's ability.

2, only pay attention to sales skills:

Sales is a stressful job, and excellent salespeople can adjust their mentality at any time in addition to their superb sales skills. Therefore, on the basis of sales skills courses, other courses should be added, such as time management, stress management, business etiquette and so on.

3. Ignore tracking after training:

Many enterprises only pay attention to whether students can, and don't track whether students are useful. For salespeople, learning the contents of the class does not bring performance. Only when knowledge is applied to practical work can we create real value!

4. Perception is greater than rationality:

When many lecturers are conducting sales training, they will stir up the scene like pyramid schemes, and the students are enthusiastic. Enterprises seem to like this. But the really effective sales training actually makes students more rational than emotional. Only when students think rationally and feel the content of the sales system can they truly grasp the essence.