A service is an activity, benefit or satisfaction that is used for sale or sold together with a product.

2. Experience marketing

The formation of buyer's market makes consumer demand present some new characteristics. In the consumption structure, the proportion of emotional consumption has increased; Content, personalized demand has increased; On the value goal, pay more attention to the feeling when accepting the product.

3. Knowledge marketing

In the era of knowledge economy, the focus of enterprise management will shift from production to research and development, and from the management of tangible assets to the management of knowledge. At the same time, the marketing methods of enterprises will inevitably turn to a higher level, that is, knowledge marketing will become an important marketing method for enterprises to obtain the market.

4. Emotional marketing

Emotional marketing takes consumers' personal emotional differences and needs as the core of enterprise brand marketing strategy, and realizes the business objectives of enterprises through emotional packaging, emotional promotion, emotional advertising, emotional word of mouth, emotional design and other means.

5. Educational marketing

The marketing of beauty industry has always been closely related to education and training. From the rise of beauty technology training in the early 1990s, the popularity of beauty concept training in the late 1990s, to the expansion of beauty culture education today.