With the vigorous development of social networks, everyone has seen copywriting, which is used to vent their emotions and adjust their mood. What kind of copy makes people shine? The following is a copy of my carefully organized publicity clinic for friends, for reference only, welcome to read.
Copy 1 Promote the free clinic to send friends to host:
huang shifu kang hospital
Co-organizer:
Various communities, sub-district offices and town governments in Huangshi City
Activity theme:
Happiness and health are the heart of a doctor.
Activity content:
Fu Kangqing, the doctor's heart! The professional medical team of Fukang Hospital entered the community to offer love; Free clinic for residents, and the establishment of health records, irregular follow-up services!
Activity purpose:
Through the establishment of health records, a large number of data of potential medical patients are virtually collected. On the one hand, the collection of these materials ensures the timely communication between hospitals and patients; On the other hand, it has gradually expanded the influence of hospitals among these people, and the hospital brand has been strongly spread!
Forms of activity development:
The activity was hosted by Fukang Hospital, and the health clinic activity ran through. Take the community as a unit, refine to each target community, arrange the free clinic time, and the community will arrange and organize the free clinic objects or families (temporary participants can also be received on the spot during the process) to conduct centralized free clinics. As the organizer of public welfare activities, Fukang Hospital can get good communication with community neighborhood committees and determine long-term docking support units. At the same time, a key content of community management is to pay attention to the life and health of community residents, which is the best resource of Fukang Hospital.
Activity details:
There are three key points in the smooth implementation of this activity:
First, the promotion in the densely populated areas of the community in the early stage will make people know and understand to the maximum extent;
Second, the professionalism, practicability and effectiveness of the content of free clinic;
Third, souvenirs with hospital signs can be distributed on site to attract everyone's enthusiasm.
The above plan is the central idea of this plan, and other details of the implementation plan can be carried out around this theme. If there are any imperfections, exchange and supplement!
In order to arouse people's awareness of the importance of sleep, the Global Sleep and Health Program sponsored by the International Foundation for Mental Health and Neuroscience launched a global activity in 20xx, and designated the first day of early spring-March 2 1 day as "World Sleep Day". The focus of this activity is to arouse people's attention to the importance and quality of sleep. The reason why "World Sleep Day" is set on the first day of early spring every year is because the periodicity of seasonal changes and the alternation of sleep day and night are closely related to our daily life. In 20xx, China Sleep Research Association officially introduced "World Sleep Day" to China.
I. Purpose of the activity:
Advocate healthy sleep in combination with the theme of International Sleep Day. 20xx International Sleep Day advocates paying attention to the sleep of middle-aged and elderly people. According to the newspaper, World Sleep Day is set on March 2 1 day every year, because on the first day of spring, the periodicity of seasonal changes and the regularity of sleeping day and night are closely related to our daily life. According to the data of the World Health Organization (WHO), 65,438+04 countries surveyed patients in primary health care and found that 27% of them had sleep problems. In 20xx, a survey on sleep problems was conducted in six major cities in China: Shanghai, Beijing, Guangzhou, Nanjing, Tianjin and Hangzhou. It is found that China is higher than the world average, and the symptoms of insomnia reach 40% to 60%, slightly higher than the international average. Insomnia has a great negative impact on the quality of life, but a considerable number of patients have not been correctly diagnosed and treated.
Second, the activity strategy
It is our advantage to enter the community in the name of public welfare. Through this activity, the brand and popularity of the hospital can be enhanced. It is particularly important to focus on public welfare cards, enter every community, and conduct free clinics for patients with potential diseases in hospitals.
Third, the free clinic time.
March 2 1 day (Wednesday)
Fourth, the location of the free clinic.
Linfen Community (at the entrance of Hualian Jimaisheng Supermarket)
Verb (abbreviation for verb) publicity plan
1, full-page promotion of International Sleep Day;
2. Distributed and publicized 1000 copies of Healthy Sleep in the community;
3, the community health service center electronic screen rolling publicity.
Introduction to intransitive verbs community
The total population of Linfen community is 6 1 000, including 53,000 registered residents and 8,000 non-registered residents, covering an area of 2.02 square kilometers.
Seven, free clinic process:
Free outpatient service process on the same day
1, the hospital staff will arrange the supplies needed for the free clinic before 8 o'clock, including sphygmomanometer, small gifts, publicity materials, etc. , the staff are in position;
2. Distribute leaflets on the spot and explain the process of free clinic and our public welfare to people who don't know it in time;
3, select individual patients who have recovered seriously to explain their pain, thank the doctors in the free clinic, amplify the family effect of the free clinic, cause * * * sound, and draw closer to the feelings of the community citizens (emotional * * * sound);
4. The doctor inquired about the illness carefully, and the nurse recorded the intended patient, including name, degree of illness, address and contact information, so as to facilitate future follow-up.
Promote friends' copywriting in free clinic. 3 Love Tooth Dental prepares various activities for children over 3 years old in the cooperative kindergarten, so that children can establish a correct awareness of oral health care from now on, develop good oral cleaning habits, and strive to be "good children without caries".
Scheme 1: Children's caries-free activities (parents can be invited to participate, the class teacher will maintain the order of children and parents on the spot, the oral hygienist will teach the children oral health knowledge, and free oral clinic will be held after class to check the oral condition of each child, and free caries prevention benefits will be distributed to children in the name of campus. )
First, the purpose of children's zero caries activities
1. Carry out activities with the theme of "Healthy Oral Cavity, Happy Family" for new school children every year. The purpose is to give full play to the advantages and functions of the family, and improve the awareness of oral health care of family members and the degree and ability to pay attention to children's oral health.
2. Parents of children can be invited to participate in the cooperative campus. Dentists will expand children's knowledge in terms of tooth composition and dental care according to their age characteristics, so that children can develop the awareness of caring for and protecting their teeth from an early age and tell parents what aspects of their oral health should be paid attention to.
Second, the time of children's zero caries activities
The cooperative campus can determine the time and take turns in multiple classes.
Third, the organizational form of children's zero caries activities
1, Aiya Dental promotes "Love Tooth Day" to parents through websites, windows and big screens.
2. According to the age characteristics of the children in each class, each class carries out the educational activities of "caring for teeth and staying away from tooth decay".
3. The dental hygienist will check each child's oral cavity, record the child's oral cavity situation and precautions, and hand it over to the teacher for parents or parents to inform directly.
Four, the division of labor and specific arrangements for all kinds of personnel
1, the class teacher is responsible for publicizing to parents.
2. The "zero caries plan" education activities are the responsibility of teachers in each class.
3. Dentistry is responsible for teaching children's oral health knowledge.
4. Aiya Oral is responsible for the oral health examination of each child after class.
5. Organize photos and activities of each class.
6. Summary of each class.
Promote friends' copywriting in free clinic 4. I. Purpose of the activity:
In order to better implement the working spirit of Ganzhou Municipal Party Committee and Municipal Government of "delivering policies, send warm and services", make full use of the advantages of medical technology in our hospital to provide high-quality medical services for the people, and improve the health level and self-care ability of local residents, according to the actual situation of Longxiang's going to the countryside, the activity plan of "delivering doctors and delivering medicines to the countryside" in the First Affiliated Hospital of xxxxx for 20 12 years is formulated, with the specific contents as follows.
Second, the activity time:
June 3rd (Lunar leap April14th)
Three. Location:
The unveiling ceremony was held in the township health center, and the free clinic was held in Wei Town, Longxia Township, quannan county.
Fourth, the activity process:
7: 30am-The medical team leaves Ganzhou and is expected to arrive at 9: 20am.
9: 30 a.m.-Opening ceremony and gift ceremony of "Telemedicine Service Station" will be held in township hospitals.
Send medical service publicity materials.
10:00am- Hold a free clinic in Weixiang Town.
12: 00 noon-lunch
2: 00 p.m.-medical team returns.
① In order to provide better reception and free clinic services, please identify the following visitors:
Medical service personnel participating in the "free clinic":
Who are the hospital leaders who came with the medical team? Opening speech leader?
Who are the propagandists and others?
② Opening ceremony of "Telemedicine Service Station" at 9: 30am in township hospitals and giving away medical service publicity materials:
On the day of the event, county leaders and township leaders will attend the unveiling ceremony because TV stations will be arranged for follow-up publicity. Please make the following preparations:
1, a brief five-minute speech by the school leaders at the opening ceremony.
2. Prepare a new address book of our hospital (after unveiling, hand it over to township hospitals for technical consultation and guidance).
3. Prepare some medical service publicity materials and present them to township hospitals after unveiling (publicity materials mainly include: diagnosis and treatment of hand-foot-and-mouth disease, pediatric liquid therapy, the latest version of clinical basic skills operating standards, drowning, pesticide poisoning, heatstroke first aid, each 10).
4, other promotional materials (content is not limited), etc.
③ Specific matters of holding a free clinic in Weixiang Town at 10: 00 am:
1. township hospitals provide two nurses to measure blood pressure (provided by sphygmomanometer hospital).
Doctors in our hospital should bring their own work clothes, stethoscope and doctor's orders.
3. Arrange the representative of the free doctor to prepare a short interview with the TV station.
4. Drug types: cold medicines, heatstroke prevention medicines, commonly used medicines for digestive system diseases, commonly used antihypertensive medicines, commonly used antibiotics and other commonly used clinical medicines.
(4) in the morning, the hospital leaders visited the remaining contact households at the same time as the free clinic:
As the day of the free clinic is polder day, and the medical experts in our hospital have a free clinic that morning, it is more likely that the leaders will visit the contact households in the morning. The resident xxx is mainly responsible for visiting the contact households and doing a good job in the later service.
1 and May 3 1 are polder days. On June 3, a poster was posted at the entrance of the township government, which read "The First Affiliated Hospital of Jiangxi Medical College sent doctors and medicines to the countryside".
2, arrange village cadres to do a good job of publicity and notification of free clinics, and collect the situation of patients with difficult diseases in the village and notify the members of the affiliated hospital.
3. Prepare tables, stools, expert name plates and publicity banners for free clinic activities before the free clinic on June 3rd.
4. Arrange two village cadres who can speak Mandarin to prevent poor communication.
5. The township leaders presided over the unveiling ceremony and delivered a short speech.
6. On the morning of the free clinic, some village cadres were arranged to lead the leaders of the First Affiliated Hospital to visit farmers.
7. Arrange interviews with county leaders and TV stations.
Promote friends' copywriting in free clinic. Activity name:
Healthy rural activities-Aier Ophthalmology Bright Tour.
Free clinic hours:
20xx July 28th
Free clinic location:
Wangkui county red cross hospital ophthalmology
Free outpatient specialist:
Hou qinying
The purpose of free clinic:
Develop patient resources in Wangkui area, create economic benefits and establish brand awareness.
Scope of activities:
All patients with eye diseases in villages and towns in Wangkui County and its surrounding areas (1 hour drive).
Activity mode:
Teacher Hou led the free clinic team of our hospital to Wangkui for free clinic for patients with eye diseases. Make a comprehensive diagnosis, treatment and screening for patients with eye diseases, and explain and treat patients with treatment needs. Patients who are interested in coming to our hospital can come to our hospital for treatment by car returning to Kazakhstan that night.
Participation requirements:
As long as they are patients with eye diseases, as long as they have the desire to restore light.
Brief description of activities:
The total duration of the activity is from July 20th to July 28th. After 9 days of ground publicity, a 5-day official clinic for TV advertisements was held on July 28th, 20xx. 8: 30 to 17: 00. Patients who have a clear intention on the day of the activity can be directly brought back to our hospital for treatment.
Focus of activities:
1, publicity.
The first part: the publicity group, composed of 7 people, including 1 team leader, is responsible for promoting the public relations of regional administrative departments and 1 public relations; Responsible for the public relations work of network doctors in the publicity area. 1 Drivers bring their own cars; Responsible for driving the publicity team and 4 leaflet distributors.
The second part: TV publicity, advertising in our hospital, and contact with the Red Cross Hospital.
The third part: On-the-spot publicity, including architectural advertisements, banners, a treasure, guide cards, publicity instructors and other parts, the elements of each part are combined in chronological order to achieve the best publicity effect.
The fourth part: on-site diagnosis and treatment publicity, which is carried out by the diagnosis and treatment team; This link is the most direct and visible link, which determines the final effect of this activity.
2, diagnosis and treatment.
The first part: consultation process: guiding consultation-organizing explanation-screening-expert diagnosis and treatment-education of key patients-directly pulling back to our hospital.
Part II: Diagnostic and therapeutic equipment; Our hospital has its own slit lamp and ophthalmoscope.
3. Logistics.
The first part: logistics of propaganda team; Responsible by the network group; All kinds of consumables and publicity materials must be printed in Kazakhstan on time, and publicity vehicles should be rented locally.
The second part: the logistics support of medical team; Director Hu is in charge, leading the team to prepare, bringing his own slit lamp (marketing department) and ophthalmoscope, and using our Ford Transit as a vehicle.
Copywriting, publicity, free clinic, sending friends 6 I. Activity background
With the arrival of spring, the number of community residents going out is increasing, and spring is also a period of high incidence of diseases. By setting up a team and establishing a model of free clinic and community lecture, we can ensure the number of patients who come to the hospital for physical examination every day and publicize the positive image of medical public welfare. At the same time, it will drive the increase of the number of medical treatment and hospitalization in the internal medicine and pain physiotherapy departments of Zhengzhou Dexin Chinese Medicine Hospital, and at the same time effectively publicize breast and gynecology, enhance the popularity of the specialty and promote the development of its reputation.
Second, the purpose of the activity
Ground marketing, directly entering the terminal, allows the hospital's experts, technology, environment, services, benefits and public welfare concepts to penetrate into the surrounding communities through free clinic, publicity and other activities, and enhances the overall influence of the hospital. At the same time, through free clinic, the number of patients in the hospital is increased, the popularity is enhanced, and the benefit growth of participating hospitals is stimulated.
Third, marketing strategy.
At the request and call of the superior health department, in the name of public welfare for the people, we went into the community to enhance the brand of the hospital and improve its popularity through free clinic. Focus on public welfare cards, enter every community, and carry out terminal ground marketing for potential patients in hospitals.
Fourth, the contents of the free clinic:
1. Free outpatient service: initial screening, diagnosis and general treatment, popularizing medical knowledge and health knowledge, consulting common diseases and chronic diseases in internal and external surgery, guiding people to seek medical treatment scientifically, advocating healthy lifestyle, effectively collecting patient information, and improving hospital appointment rate by on-site consultation and follow-up.
2. Carry out health talks: hold health talks for the broad masses of the people, organize experts from various subjects to give health talks in the community, improve people's health awareness, master practical knowledge of healthy living and professional knowledge of disease prevention, cultivate correct medical concepts, promote trust in hospitals, and improve the rate of medical treatment.
Sixth, the form of publicity.
1. Promote the community one week in advance, including banners, posters, leaflets or notices.
2. Coordinate community volunteers to carry out pre-publicity and highlight the specific time and place of free clinic;
Seven, free clinic process
1. The hospital staff attending the free clinic should arrange the supplies needed for the free clinic before 8 o'clock, including sphygmomanometer, small gifts, booth, publicity materials, etc. , the staff should be in position; 2. Distribute leaflets on the spot and explain the process of free clinic and our public welfare to people who don't know it in time;
3, select individual patients with severe rehabilitation to explain their pain, thank the free clinic experts, amplify the family effect of the free clinic, cause * * * sound, and close the feelings with the citizens (emotional sales);
4. Experts ask about the illness carefully, and nurses also record the patients who are interested in getting sick, including: name, degree of illness, address and contact information, so as to facilitate future tracking;
Eight. Activity summary
1. On-site service personnel shall make statistics on medical examiners and patients' data, make records and establish patient information database;
2. Call the visiting staff to find out exactly the patient's condition and try to impress the patient to come to the hospital with true feelings;
3. Let patients see a doctor voluntarily and comfortably, and communicate with patients about recent hospital activities, including preferential policies for surgery;
Nine. active material
1, exhibition frame:
(1) hospital profile;
(2) Expert introduction
(3) Technology and equipment display
(4) medical insurance and rural cooperative policy
(5) Environmental display
(6) Display of characteristics of internal medicine and traditional Chinese medicine
2, paper and other promotional materials
(1) overall hospital leaflet: the contents include hospital profile, expert profile, technical equipment profile, medical insurance and agricultural cooperation policy, hospital environment, etc.
(2) Appointment Form (copy making)
(3) department discount cards and warm water bags
(4) Wechat QR code carving
(5) banners
(6) the doctor's business card
3. Others
(1), 2 free outpatient tables.
(2)8 free outpatient stools
(3), outpatient staff get a work permit and badge free of charge.
(4) Vehicles: 1 set.
(5), nurse's clothing, ribbon
X. Policy of benefiting the people
1. Patients who need to go to the hospital on the day of the free clinic can enjoy free shuttle service, free of registration fee (you can consult a doctor according to the actual situation of the patient's age).
2. Consult a doctor to make a bill, take the bill to the hospital, and avoid the expert registration fee.
3, need hospitalization, give priority to beds;
4. Enjoy TCM physical therapy once for free (choose one of acupuncture, moxibustion, cupping and red light).
5, during the holiday activities according to the actual situation of hospital management to formulate preferential policies. (Special period preferential policies)
XI。 Effect evaluation
1, scale of free clinic: the scale is evaluated according to different communities, and the general number of people shall not be less than 20;
2. No less than 15 people left messages in the free clinic area.
3. Visit all patients for the second time and leave messages.
4. The estimated booking rate is110; Attendance rate:1/20;
According to the arrangement of "doctors help patients" in our hospital, we sent a circle of friends to publicize the copy of Free Clinic 7 and implement the spirit of relevant documents. In order to help the majority of patients in the county create a "harmonious, healthy and warm" beautiful home and respond to the reform of the national medical and health system, the leaders of our hospital led relevant departments to carry out free clinic activities in our hospital throughout the county to serve the masses, publicize the preferential policies for medical reform and the knowledge of the new rural cooperative medical system, and popularize relevant health and disease prevention knowledge.
Activity theme:
Carry out free clinic activities in the countryside and send health services to the side.
I. Purpose of the activity:
Through the opportunity of "doctors help patients", we will publicize health knowledge, new medical reform policies, provide medical services and other related medical services to the majority of patients, so that the masses can understand health knowledge and enjoy the benefits of expert medical services nearby. Through the free clinic, a large number of data of potential medical patients are virtually collected. On the one hand, the collection of these materials ensures the timely communication between hospitals and patients; On the other hand, it has gradually expanded the influence of hospitals among these people, so that the brand of hospitals has been strongly spread.
Second, the event organizer:
Huan county people's hospital
Third, the activity object:
The broad masses of the people in the county.
Fourth, the activity time:
20xx from April 20th.
Verb (short for verb) Activity steps:
(1) preparation stage:
1. According to the arrangement of "doctors help patients" in the hospital, determine the participants and division of labor, and pay attention to the division of labor to maintain the order of the free clinic.
2. Prepare activities related items (table, chair, banner hanging position, pre-event publicity, etc.). ).
3, the hospital office to determine the venue to carry out free medical examination. The people who participated in the rural free clinic distributed leaflets and pamphlets along the street in the farmer's market to guide the people to participate in the free clinic activities.
(2), the implementation stage:
1. According to the determined free clinic time (attached table), on the day of the free clinic, our hospital organized personnel to complete the layout of the activity site (including the layout of movable tables and chairs, the hanging of banners and the placement of exhibition stands), creating a warm atmosphere for diagnosis and treatment services.
2, by the contracting leadership organization to arrange their own area of free clinic work.
3, orderly organize the masses to carry out physical examination, the implementation of medical services.
4 to distribute publicity materials such as health care, disease prevention and health manuals to the people who come to participate in the free clinic activities.
Step 5 end
Difficulties and solutions in the prediction of intransitive verbs;
Question 1: The activity may happen in rainy days, which makes the venue unsuitable and inconvenient for people to travel.
Solution: start the plan, change the time in rainy days, and make other arrangements to inform the masses to participate in the free clinic.
Question 2: There may be many people and disorder at the event site.
Solution: provide some chairs for the elderly to sit on, and organize enough personnel to maintain order at the scene.
Seven, the required materials:
Publicity banners, leaflets, pamphlets, booths, patient statistics, medical devices, paper clips, water cups, pure water, pens, registration books, "doctors help patients" work logs, data tables of poor patients, and patient number files.