65438-0980 graduated from Yale Business School with a master's degree in management, and worked for Boston Consulting Group, Motorola Company of the United States and ABB Company of Switzerland. 1994, the Indian woman joined PepsiCo as the chief strategy officer. 10 years later, she was appointed as the chairman and CEO of PepsiCo. She was fortunate to be the first female head of the "Pepsi Empire" in the history of a Fortune 500 company with business all over the world and employees exceeding160,000.
She is Indra K. Nooyi (also translated as Indra Nooyi). In 2006, Indra K. Nooyi ranked first in Fortune magazine's "Top 50 Women in American Business" and second in The Wall Street Journal's "Top 50 Women in Business". In September, 2009, Indra K. Nooyi ranked first in the online edition of Fortune magazine "The 50 Most Influential Women in Business".
1955, Indra K. Nooyi was born in Chennai, the fourth largest city on the southern Indian coast (originally named Madras, 1996 officially changed its name to Chennai, which is famous for its religious and cultural heritage).
It is hard for ordinary people to imagine that this well-educated girl, who grew up in a traditional conservative Brahmin family, gave up a comfortable and rich life and excellent marriage opportunities and went to the unknown world alone. This is unheard of for most girls born in the Brahmin community in India. However, Indra K. Nooyi, who is lively, enthusiastic, brave and persistent, does not belong to a young married family. Since she came to the United States across the ocean, she was destined to embark on a road of business legend that was not thrilling.
As one of the most successful business women in the world, Indra K. Nooyi was praised as the "Iron Lady" by Fortune magazine, and she has played a vital role in the global operation of Pepsi for nearly 20 years. Indra K. Nooyi helped Steve Reinemund, the former president of PepsiCo, to create the glory of PepsiCo in the new century with his keen strategic vision, superb M&A strategy and persistent "health concept". In 2004, PepsiCo ranked among Forbes' "Top Ten Most Valuable Company Brands in America" with a brand value of $56 1 billion, surpassing Coca-Cola Company, which has always been proud of its brand value, for the first time. From June 5438 to February 2005, PepsiCo's share price rose steadily, and its market value reached 98.4 billion dollars, showing a strong growth momentum. When Indra K. Nooyi joined PepsiCo, its market value was less than half that of Coca-Cola. This is a landmark record for Pepsi, surpassing the market value of its main competitor Coca-Cola for the first time in history and keeping pace with it in the beverage and food industries.
Regarding the value of Indra K. Nooyi in PepsiCo, Raymond, the former president, publicly told People: "During my tenure as CEO, Indra K. Nooyi was a brilliant partner. She not only foresaw the future with us, but also participated in the drawing of the strategic blueprint. " On August 14, 2006, PepsiCo announced that its chief financial officer, Indra K. Nooyi, had succeeded Steve Raymond as CEO of PepsiCo. PepsiCo is full of talented people and its business is all over the world. When Wall Street analysts were surprised by why Indra K. Nooyi was chosen as Raymond's successor, only Raymond got the message and praised without stint: "Indra K. Nooyi is not only a smart manager, but also a talented strategist."
Yes, in such a huge business empire, there is never a shortage of business personnel and management talents, but what is lacking is a visionary and magnanimous strategist, and Indra K. Nooyi is the best candidate. Indra K. Nooyi has fully demonstrated the extraordinary talent of a talented strategist who is good at investigation and research, proficient in management and operation, and proficient in international business negotiation, from divesting the catering business that constitutes PepsiCo's main operating income, such as Pizza Hut, KFC and Tackle Bell, to hosting the acquisition of Quaker Qats, the global champion of healthy sports beverage products.
With the deepening of economic globalization and the improvement of consumers' awareness of health and environmental protection, Indra K. Nooyi firmly believes that healthy products will become the mainstream of the future consumer goods market. Therefore, Indra K. Nooyi keeps up with the pulse of the times, and for the healthy transformation and balanced development of PepsiCo, she puts forward "purposeful performance" as the sustainable development concept of PepsiCo.
Nowadays, "purposeful performance" has become the core of PepsiCo's corporate culture, and it has been promoted all over the world. It guides PepsiCo to blaze new trails and create greater glories in the "Indra K. Nooyi period", and it has also become one of the most precious assets left to PepsiCo by Indra K. Nooyi before he left office.
As one of the best businessmen in the world, Indra K. Nooyi's success is the focus of admiration, and her legendary journey in the business world has also become the most sought after journey. There are too many surprises and questions about Indra K. Nooyi's success. What a magical spark the mysterious Brahmanism culture collides with modern business culture! However, Indra K. Nooyi attributed his glory to his mother's prayers and his good luck.
So, what is the password for Indra K. Nooyi's success? Does it have anything to do with Ganesha, the elephant god? What is calling an oriental woman to climb the peak of business and make her a lucky god? How does her talented strategist's ability to manage operations show? Is there any inevitable connection between her success and the blending of eastern and western cultures? If she is a swift horse, who is Bole who found her? What is her unique quality? Under the background of global financial crisis, how does Indra K. Nooyi lead PepsiCo to meet the challenge?
In view of this series of problems, the author embarked on a journey of time, combined with the principles of economic management, tracked Indra K. Nooyi's life track, and explored the remote and mysterious Brahmanism culture with readers by capturing the wonderful scenes of Indra K. Nooyi's study, work and life, trying to uncover the mystery of successful philosophy hidden under Indian saris.
The author devoted himself to the research work of PepsiCo for many years, and wrote a teaching case, American PepsiCo Catering Service Public Company, which was used for the management teaching and training of MBA and manager classes in Tsinghua University. In order to make professional managers, entrepreneurs and entrepreneurs who have worked hard in the commercial field better understand the experience of international companies and popularize the achievements of "China Business Administration Case Center" in Tsinghua, a case is further written into a book for readers.