Tourism agents are short of talents and are professionals in developing tourism. Foreign travel agencies have relatively mature operation mode and system, modern management concepts and methods, tourism management theory and operation practice,
The main content involves the role and value of travel agencies; Basic concepts and tasks of travel agencies; Travel agencies are of great significance to the development of modern tourism; Modern travel agency business process system; Business foundation and skills of travel agencies; Analysis and interpretation of business cases; And that development trend of modern travel agency.
Module 1: the role and value of travel agencies
This paper mainly expounds the basic concept, professional nature and work category of travel agency; Describe the professional quality, ability and reward system; Career planning; The difference between travel agencies and other agents (such as real estate agents and insurance agents).
Module 2: Organization Form of Travel Agency
Mainly analyzes the present situation and development trend of foreign travel agencies; Analyze the relevant organizational forms of travel agencies (travel wholesalers, professional distributors, travel retailers, etc.). ); Introduce international travel agencies, such as ASTA and ARTA. On the Vertical Division System of Travel Agency Industry in China.
Module 3: Supply Chain Management of Travel Agency
This paper mainly discusses the development, procurement and management (SCM) of tourism resources involved by travel agencies, such as passenger transport (shipping, cruise, car rental, etc.). ), hotels, restaurants, exhibitions, tourist shopping, scenic spots, entertainment, theme parks and tourist destinations.
Module 4: Customer Relationship of Travel Agency
Mainly analyze the tourism behavior, consumption demand and tourism motivation of tourism consumers; Describe the popular tourism formats at home and abroad, such as sightseeing, business tourism, incentive tourism, adventure tourism, leisure tourism, exhibition tourism, self-help tourism and so on. This paper discusses the tourism customer relationship management in the E era.
Unit 5: Business Basis of Travel Agency
The main training operation is the travel agency business process system (ETA) based on e-commerce platform. Its core functions include the procurement of tourism resources, the design of tourism products, online marketing and sales, the planning, scheduling and control of tourism teams, the settlement of tourism teams, the commission calculation of travel agencies and performance appraisal.
Module 6: Future Development of Travel Agency
From the perspective of global economy, following the rapid progress of science and technology, this paper focuses on the analysis of typical business cases such as Ctrip, eLong, American Express and JTB. And the future development trend of China travel agency industry is predicted and prospected.
Module 7: Travel Agency Information Platform
This paper mainly introduces international and domestic advanced travel agency service information platforms, such as Central Reservation System (CRS), Global Distribution System (GDS) and Internet Reservation System (B2B or B2C).
Module 8: Business Management of Travel Agency
This training module mainly introduces the basic situation of franchise stores in domestic tourism industry, the opening of franchise stores, the application procedures for the establishment of franchise stores and the service standards of franchise stores.
Module 9, Case Study Module
Focus on the successful cases of typical travel agencies, such as Ctrip, eLong, American Express, Japan JTB, etc. , so that students can truly understand the operating mode, operating philosophy, operating means and operating performance of successful travel agencies at home and abroad.