1. If you want to do a good job in WeChat marketing, you must first understand the positioning of WeChat. After getting familiar with the operation of Weibo, many enterprises have even been "Weibo-oriented" in overall thinking, pushing advertising content, giving away activities, forwarding in large quantities and hyping events every day. Until the arrival of WeChat, they still stayed in the thinking stage of using WeChat as a free advertising push channel. The root of the whole problem lies in that Weibo is a "trumpet" based on the weak relationship chain, while WeChat is a "whisper" of the strong relationship chain. After attending Yi Mingxin's offline course training, we have a clear positioning. We clearly know that what we have to do is to tell our users, our customers, that we have WeChat, so that users who know WeChat and understand WeChat can use it first, so as to continuously explore possible new business opportunities. There are two specific methods. One is organically bound with the brand promotion and marketing activities of enterprises, such as joining quarterly promotion activities, adding WeChat, and offering discounts for users to participate, interact and share in the "circle of friends".

3, return to the essence, pay attention to interaction, I pay close attention to the official account of WeChat, and their interaction is very frequent, which can let the audience know some marketing knowledge points more clearly.

4. Push is not interactive. If it is not forced by the WeChat public platform, only one can be pushed every day, and followers will go faster. Wechat brings an accurate, one-on-one, private, direct (voice intercom) and low-cost marketing model. You must understand the needs of users, the integrity of user experience, the interest of marketing dialogue and the integration of marketing model.

5. Focus on operation or develop fans?