Methods of educational drainage:
1, self-media marketing.
In this Internet age, media has become popular in recent years, so it is natural for education and training institutions to seize this opportunity to register as media people, expose their brands and enhance their popularity. Media can be divided into graphic and video categories, including Zhihu, WeChat official account, Weibo and Top 100.
2. Community marketing.
Community marketing is developed on the basis of online community marketing and social media marketing, and it is a network marketing model with closer user links and communication. Usually, we use WeChat or QQ to establish a group to connect all the students and export the value, so that the students think that they have gained something in this community and are willing to stay in this group.
3. Friends circle marketing.
Friends circle marketing is to publish information, offers and so on of products or activities directly through WeChat friends circle. Use the acquaintance relationship chain for fission communication and sales. The advantage of circle of friends marketing is low cost, but frequent forwarding will disgust users and cause user loss.
Transformation mode of educational institutions' drainage;
1, establish a good reputation.
Word of mouth determines the teaching quality and brand promotion ability. Practical tools, high-quality teachers and students' grades can all help you build up your reputation and brand image.
2. Establish a private domain traffic pool.
We acquire users through various channels, deposit them in our own private domain traffic pool, establish long-term interactive relationships, and increase user stickiness. With the help of the platform, we can spread educational ideas and knowledge to users, shorten the distance with users with high-quality courses, establish a brand image and gain recognition.
3. Introduce courses with market demand and low prices.
Nowadays, students' requirements are getting higher and higher, and their learning of knowledge is changeable. We can make reasonable curriculum products according to the needs of students. Produce high-quality content, so that you can be recognized by users and become your loyal fans. At the same time, it can also play a certain role in word-of-mouth propaganda, and it can bring transformation through acquaintance introduction.