1. Know the target audience: Know the target audience of snacks, including age, gender, hobbies, etc. To ensure that the design can attract the target customers.

2. Product positioning: Find out the positioning and characteristics of snacks, which are high-end, healthy, innovative or traditional? The design needs to conform to the product characteristics.

3. Color selection: choose the color that is consistent with the product nature and brand image, and use color psychology to convey the taste and characteristics of the product.

4. Creative patterns: design unique patterns or graphic elements to make the packaging stand out on the shelf. You can consider the elements related to the taste of snacks.

5. Font design: use fonts consistent with the brand style to ensure that the text is clear and easy to read, and at the same time convey the characteristics of the product through font design.

6. Highlight the brand: Highlight the brand logo on the package and establish brand recognition. You can use a unique brand logo or slogan.

7. Texture expression: Create the taste and flavor of snacks with design techniques, so that consumers can feel delicious visually.

8. Packaging structure: Considering the shape and structure of the package, whether it can highlight the product characteristics and improve the sense of ceremony when opening the package.

9. Related to the season: According to the seasonal characteristics of snacks, adjust the color and pattern of packaging to make it closer to the atmosphere at that time.

10. Environmental protection design: consider using sustainable materials and environmental protection printing technology to reflect the brand's sense of social responsibility.

1 1. Market research: Investigate competing products to understand the current trend of snack packaging design in the market, avoid similarities and maintain uniqueness.

12. Field test: Conduct field test after the design is completed, and observe consumers' reaction and feedback, so as to make necessary adjustments.

Only when designers comprehensively consider the above factors can they create creative and eye-catching snack packaging and add unique brand charm to the products.

The above contents were carefully arranged by Zhu Bajie. Com, I hope I can help you.