Clothing window display skills Window display is the main window of the store image. For clothing stores, the role of the window is like people's eyes, which is an important factor to attract consumers into the store, so we must consider the unity of color, theme and style. The window display is generally dominated by the best-selling models of the season, and the bright and simple colors will leave a deep impression on consumers. You can also match some props according to the season, seasonal theme and other elements, but you must ensure that it echoes the displayed products, and you can add some artistic elements to the window background according to your needs and product style. If conditions permit, it will be very effective to display the model in the window. Models in the window can wear accessories, such as bags, shoes, wigs, etc. , thus giving consumers a humanized and visual impression. The specific skills of model display also follow the skills of fashion model display.

Window display is generally divided into seasonal window display, closed window display, semi-closed window display and open window display according to different needs. * * * is the same as building a brand display beautiful homeland.

Fashion window display skills Model display The omni-directional three-dimensional display of fashion models is a highlight of clothing stores. Model display should be changed regularly, preferably once every two or three days, to bring freshness to customers and increase traffic. The goods on display should be in line with the current peak sales season, or be the "treasure of the town store" in the store, or the high-quality goods that can reflect the brand image.

Presentation skills:

1, displayed according to different time. Take women's clothing as an example. Most women who enter the store from Monday to Friday are full-time wives, while most women who go to work on weekends are displayed by models of different styles and prices according to their spending power and age positioning.

2. Color matching should be reasonable. Remember to use cold colors to contrast warm colors, and the ratio of cold and warm is 3: 7, which will have a good effect. At the same time, it is also possible to put clothes of the same color together, but clothes of the same size should be avoided at the same time, otherwise the aesthetic feeling will be greatly reduced.

3. The number of models should be controlled. Although the display effect of the model is obvious, too much is counterproductive. Besides, the model in the window is different from that in Nakajima.

4. Make rational use of "live models". Every clothing store has a shopping guide, which is the so-called "live model". Wearing the new products of the season on them will have a good shopping guide effect.

Clothing window display skills: the abbreviation of island display, that is, island shelves, island cabinets and other display tools, usually located in the open space inside the clothing store. The category and height of Nakajima should be selected according to the style and highlights of clothes in the store. Double-sided middle island, single-sided middle island, circular middle island, L-shaped middle island, end island and so on all have different display effects. As we all know, in general, clothing stores display clothes not only in the image display of the window and the comprehensive display of high cabinets, but also through different types of Nakajima cabinets and Nakajima racks to display more products. The Nakajima cabinets and shelves mentioned here also adopt two ways: "stacked display" and "hanging display".

The stacked display of Nakajima cabinets is slightly different from that of tall cabinets, because the size of Nakajima cabinets is limited and only some products can be "stacked and displayed". Because it is placed in the open space of the shop, most of the clothes displayed on the cabinets in Nakajima are selling well. Generally speaking, Nakajima shelves are placed in combination with Nakajima cabinets, and it is more intuitive to display them by "hanging display". Models are usually displayed around the middle road area to attract consumers' attention. The clothes worn by models should be the same as those placed on Nakajima, so that consumers can feel the charm of hot-selling models more intuitively. At the same time, other matters needing attention in model display refer to the display skills of fashion models.

Different from Nakajima, the high showcase of clothing window display skills generally stands against the wall and is divided into multiple panes and shelves to display more products. In the display mode, the display mode of high cabinets is more comprehensive and specific. Clothing stores can choose high cabinets with different styles and heights according to the size of specific space, the number of clothing products and different styles. The specific display methods of high cabinets can be divided into two categories:

1, stacking

Stacking is to fold clothes in order and display them on high cabinets, exaggerating the overall coordination. This can effectively save limited space and increase the number of clothing exhibitions in limited space.

Pay attention to stacking display: from outside to inside, from shallow to deep, from warm to cold, from bright to dark, so that consumers can be interested in goods, from attention to attraction to observation to purchase. When stacking, unpack and pack 4-6 pieces thinly, preferably 3-4 pieces thickly. The model and size of each stack of clothes should be arranged regularly from top to bottom, from small to large. Stacking can use limited space to increase the number of clothing displays, but if you want to fully display the styles of clothing, you need to use hanging display.

Step 2 increase

Hanging clothes on the product shelves in high cabinets can fully display the characteristics of clothes, easily form the visual impact of color blocks, render the atmosphere, and let consumers understand clothes more intuitively. However, due to the limitation of space, hanging is often combined with stacking for display. On the one hand, the space is effectively used, and at the same time, the whole product display is layered.

Attention should be paid to hanging display: it is best to hang 2-4 pieces of each garment to keep it clean and wrinkle-free. Clothes in the same series use the same group of hangers, which are arranged in the order of serial number and size from small to large and from shallow to deep.