Online marketing (E-Marketing) came into being with the Internet entering into commercial applications, especially after the wide application of the World Wide Web (www), e-mail, search engine, online media, social media and social software, the value of online marketing became more and more obvious. There are many methods that can be used, such as email marketing, blog and Weibo marketing, online advertising marketing, video marketing, online media marketing, search engine bidding promotion marketing, SEO ranking optimization marketing, online word-of-mouth marketing, self-media marketing and so on. Generally speaking, all kinds of marketing activities based on Internet or mobile Internet can be called network marketing. To put it simply, network marketing is a comprehensive marketing activity with the Internet as the main platform to achieve certain marketing purposes.

Internet marketing

Enterprises should first master the basic strategies of network marketing. Network marketing is not simply putting online advertisements. The whole network marketing can be divided into: hard-wide, soft-wide and self-media marketing. Hard and wide mainly rely on online advertising. Softsoft mainly uses information such as online news and word of mouth to maintain and enhance corporate brand image. Focus on developing member marketing from the media, and cultivate member loyalty and super users. Practitioners of network marketing may emphasize and exaggerate a certain function in order to clinch a deal with customers, but as an enterprise, they need to make appropriate choices and adjust their priorities according to their own situation, and use different marketing mix strategies at different stages of enterprise development. In order to achieve better marketing results.

First, analyze the user groups.

Before doing any advertising and marketing, enterprises should first analyze the user groups and their portraits, users' age, occupation, gender, hobbies, regional distribution and other information according to their own service and product advantages.

Secondly, choose the relevant media and marketing plan.

According to the characteristics of users, through online marketing companies or online advertising companies, some online media and related online advertising resources commonly used by this type of customers are screened. According to your own budget, online media with a wide audience is not necessarily good. You must choose the right media. You can choose more vertical and relevant media. In addition, you can also learn about the advertising methods and service contents of related media, and you can also contact users who put advertisements or cases in related media to understand the effects of advertisements or services. In addition, we need to pay attention to the frequency and time when users use relevant media. So as to make a suitable marketing plan and advertising or information delivery plan.

Third, the production of publicity content.

Whether it is hard or soft, the content of advertisements is an important factor to impress users. Combining the advantages of its own products, it can help users solve what problems and what problems users care about, and make relevant advertising content from the perspective of users' needs and psychology. Advertising content should also be formulated according to the characteristics of the target media, and it is best not to be identical.

Fourth, monitor, analyze and correct the effect of the marketing plan.

Enterprises should avoid long-term strategy when purchasing related marketing resources or services, and can adopt short-term trial and error method. In a certain period of time, the marketing effect can be analyzed and compared, so as to adjust the marketing plan and delivery plan and achieve the best effect.

Fifth, do a good job in after-sales and membership management.

Advertising marketing will bring traffic and users. During the marketing period, we should pay attention to collecting user information feedback and after-sales of related products. If this is not done well, it may have a bad negative impact, thus affecting the marketing effect. For users who have already made a deal, we should pay attention to user information collection and member management, so as to lay a good foundation for further member marketing and training super users.