Business strategy of selling bedding
1, cultivate fixed consumer groups
In the operation of bedding, it is very important to cultivate some fixed consumer groups first, which requires that the products you sell should be attractive enough to attract more consumer groups with complete products, so as to avoid the trouble of consumers buying separately and meet their one-stop shopping needs. In addition, efforts should be made to update the choice of goods, and products can be updated in time according to the feedback from some large shopping malls or consumers.
2. Quickly impress consumers
If you want to impress consumers quickly, you can use discounts, which is the best way to impress consumers. This profit rate can attract more consumers without losing their own profits. Generally speaking, the discount can be between 10% and 9.5%, and in order to stimulate sales during the promotion period, we should also consider popularity, and we can use some ultra-low-priced products to attract popularity.
3. Strong affinity of employees
The affinity of bedding employees is extremely important, which requires every employee to have a sincere smile on his face, speak softly and sound gentle. In this regard, franchisees need to carry out a series of quality training for their employees to establish a professional service image and self-confidence.
4. Charming appearance
The attractiveness of the facade is also crucial. Attention should be paid to the space, light, color and air conditioning inside the store, which can highlight a unique atmosphere and provide customers with a more comfortable shopping environment.
5. Determine the position
When choosing the location of a bedding shop, you must first determine who your customers are and what grade of bedding you mainly make, such as low-grade, medium-high grade and so on.
After determining your own sales crowd, if you want to make low-grade bedding, you'd better choose a market or lots with large traffic, and these people are mainly low-end consumers; If you are making high-end bedding, it is best to choose a location in the community or a relatively prosperous location nearby. It would be better if there are other specialty stores nearby, such as shoes and clothing, because the consumers in these stores are also consumers of your goods, which has a good complementary effect of people flow.