However, in order to achieve marketing goals as soon as possible, many communities are always eager to catch fish.
This has caused many communities to die halfway before they can operate well.
Today Xi 'an Computer Training/Main Analysis What should we do to realize community operation? In fact, the entry threshold of the community is not high. Many companies can realize the first realization after quickly establishing the basic community, but there will be bottlenecks in continuing to realize the realization.
Then it is intuitive to attribute the reason to less traffic and less communities.
Have you thought about these questions? "Do users need the education of realizing behavior?" "Are the products realized now suitable for the community?" "Is there much room for optimization of realizing methods?" Xiao Yuan used to run a women's community based on interest gathering. When users are very active, connect sales with advertisers' business, conduct rough advertising sales in the community, force users in the community to participate in brand activities, and post advertising slogans/advertising pictures in the community several times a day.
Unsurprisingly, users in the community are very disgusted, some want to quit, and some are complaining.
At that time, Xiao Yuan didn't ask to cancel the advertisement. I know this is a process that must be realized.
What we have to do is to adjust the content with advertisers and turn ordinary advertisements into advertisements customized for specific users in the community. Slowly, users began to accept, and after modifying the rules, users actually took the initiative to participate in the activities.
It is so difficult to realize the community, in fact, it lacks a process of realizing, a process of customizing and integrating into the community.
The reason why the realization of community is attractive is not only because the input-output ratio of realization is attractive, but also because there will be many unexpected surprises in the process of realization, including word of mouth, fission, repurchase and so on.
However, the operating threshold of community realization is very high, and it is necessary to master and understand the operating rules behind community realization.
The realization of community is not only achieved by gathering enough people, but also involves many problems.
Including: Why did you join this community? What value does the community provide to users? Can this value make everyone pay the bill? How to keep paying users active in the community? Are users willing to share the community with the outside world? These are closely related to the realization conditions such as community user transformation, continuous attachment, and new users.