Planning: Network Search-Channel Editor-Content Director
Career Consultant: Bai Ling
The staff engaged in online writing are very different from traditional media. In this issue, the consultants believe that compared with the clear rising channel from journalists to editors in traditional media, the current occupation engaged in network work is characterized by the uncertainty of direction, which is also the biggest difficulty they face. How to grasp the core competitiveness of their posts and obtain new contents from them to continuously enrich themselves has become a decisive factor in their development.
Character: Wendy, an online media network searcher.
Work content: information search, providing rough information for editors.
Work problem: I am entangled in the information ocean in Wang Yang every day, and I have no chance to give full play to my ideas and creativity.
Development suggestion: You can use the convenience of a large number of contact methods to collect experts from the industry for development, and some consulting companies also need excellent information collectors.
Character: Xiao Cao, editor of the online edition of a newspaper in Beijing.
Work content: according to the special section I am engaged in, I do word processing and processing for press releases, and organize and plan some interactive activities.
Work problems: Every day, in addition to handling rough information at my desk, I also have some ideas and ideas. Development suggestion: The core skill of editors is word processing ability. Contact with the information of a certain major every day will make him a semi-expert in this field. If we can grasp this convenient condition, it is possible to walk out of the door of the network and enter a new industry field in the future.
Of course, if you want to become a content director again, you should cherish the opportunity to organize and plan some activities, which is an opportunity to exercise your creativity in grasping the overall situation and an indispensable skill as a content director.
Character: Mr. Zeng, assistant editor-in-chief of Qianlong News Network.
Work content: make development plans for the channels in charge of yourself, plan the topics of daily news, carry out specific interactive activities, and manage daily staff. The overall planning of the web page is the ultimate gatekeeper after integrating information, the grasp of the style and positioning of the web page, and the coordination of internal personnel.
Work problem: How to make your webpage different and attract more attention in the process of being browsed.
Development suggestion: The biggest difference between being a content director in online media and print media is that he is more like a public relations advertiser. This position requires expert qualities, a good understanding of advertising planning, and the ability to make your website occupy a place in the market. The key to the success of this position is whether you can continuously publicize whether you can inject more funds into the network and better promote your own brand.
Annual personal career planning, I hope it will help you.
As the end of the year approaches, many people have begun to plan their career development next year. Career counselors remind that both students who have just left school and "old" people who have worked hard in the workplace for many years need to make a clear and feasible plan when the New Year's work is about to begin.
1. How to make a plan
Planning and design of career development
First, analyze the role and position.
Bai Ling, chief consultant of Bailing Studio, said that to formulate a clear implementation plan, we must first define our own positioning. Be sure to be clear about what you want to do according to the plan; You should be clear about your professional environment and what kind of development opportunities you will have; Whether you are working or starting a business in the future, you need to reserve development space for your future.
To embody personal value, we must first make clear personal value. Know what you want to do and what you can do. All people in the workplace should ask themselves: what is my position, what is my core competitiveness and what is my value? All these can be evaluated through their own professional environment, and their salary value in this industry can be measured and determined. Generally speaking, measuring personal value is based on its own market competitiveness on the one hand and market demand on the other. The basic elements of competitiveness are personal qualities, including knowledge, experience, skills, experience and problem-solving ability, interpersonal skills, work performance, position level, popularity and so on.
Second, according to their own characteristics and realistic conditions, establish their own career goals.
Career planning expert of chinahr. com. Com said that for people in the workplace, work can be divided into continuity and stages. Many people don't have a clear and detailed plan for their career development during the annual transition. When planning, we should start with the career development prospects and professional environment. Are you going to change your professional environment? Are you going to improve your position? Whether you plan to raise your salary, etc. should be included in your own considerations and make detailed indicators.
Three, the goal of detailed decomposition, formulate operational short-term goals and the corresponding education or training plan.
The possibility of becoming a boss from a small clerk is really slim, so it is undoubtedly the most practical career planning scheme for everyone in the workplace to formulate a step-by-step operation goal that can be gradually realized. Dividing time by quarter is the most convenient way to operate. At the same time, it should be noted that it is wise to set detailed goals, but if the goals are too detailed, it will not be conducive to the smooth operation of career development. Because unpredictable factors and other trivial matters in the workplace will disrupt your development plan.
Four, according to personal needs and changes in reality, constantly adjust the career development goals and plans.
It is often said in the workplace that plans can't keep up with changes. For the problems and environment you encounter, you need to adjust your development plan in time. The unchangeable development plan sometimes exists in name only.
Job seeker planning and design
Jane Wise, senior vice president of Worry-Free Future, said that it is necessary for those who plan to find a job next year to make a feasible development plan.
First, directly aim at the recruitment company and select those positions and enterprises that suit you from professional recruitment websites, newspapers and other media.
Second, tell your acquaintances about your career plan and let him? They help themselves to know the relevant people, and through them, they can learn about the existing vacant positions. If you just graduated from school or are about to graduate, try to discuss the future with your teacher. I believe that no one knows your abilities, ambitions and interests better than your tutor.
Third, don't despise small companies. Most of the vacant positions come from small but fast-growing companies. Although large companies usually make a big splash when recruiting employees and are willing to spend a lot of money, they will be small and broad.
The company is also a small company, with a good prospect, a much higher success rate and a lot of room for personal development. Therefore, we should pay special attention to those small companies that are growing rapidly. They don't put on airs, so you can easily get in touch with the top management of the company.
If you are looking for a job, you can find a work partner. The difficult and lonely job search process can easily lead to disappointment and frustration. You must face the dilemma of being rejected. However, partners can encourage and comfort each other.
Fifth, design an online resume. Job seekers can learn about the current situation of companies and industries through the internet. On the one hand, you can determine your own job search direction; On the other hand, they can understand the cultural characteristics and employment requirements of industries and companies. In addition, regardless of whether individuals are eager to change jobs at present, they should keep up with the development of the industry at any time.
Sixth, cherish every message sent to you by HR manager, and let the employer leave a good impression on himself. Job seekers can even prepare an outline in advance, imagine which part of the resume HR manager will be interested in, and list what they want to express in an orderly way.
Seven, summarize the reasons for setbacks. Although many times the personnel manager won't tell the reason for losing the job, he still has to constantly reflect on his job search process. It is wise to design multiple sets of job-hunting schemes for yourself, each with its own emphasis. In the process of job hunting, many unexpected little things will make you unprepared, so a good job hunting method is sometimes more important than your ability.
8. Make a budget for finding a job. The process of finding a job needs to spend some money on collecting recruitment information, driving and even career counseling and dressing up, so, especially when you haven't found a job, "calculate" how long the money on hand can support you in finding a job.
Postgraduate career planning and design
The first step to bid farewell to the campus and go to society is to make a scientific and reasonable plan for your career. Ren Zhanzhong, director of Peking University Graduate Employment Guidance Center, pointed out that career design should combine subjective and objective conditions and follow four steps:
First, determine your ambition. Having a clear career development direction is the primary factor for graduates to move towards social employment. Clear direction is also the basic prerequisite for career success. Determine what you want, and then work in this direction.
Second, accurate self-assessment and analysis of objective conditions. In the career planning of graduates, accurate self-positioning is very important. In fact, this job should not be considered for graduates who have already faced "one foot in the door". All college students should pay attention to this observation and summary. Self-evaluation should include: interests, personality, skills, specialties, ways of thinking, etc. And self-knowledge should be combined with other people's evaluation. Externally, we should analyze the social environment. In various occupational and organizational environments, we should pay attention to the characteristics, development and changes of environmental conditions, the relationship between ourselves and the environment, the favorable and unfavorable factors of the environment and so on. Only by adjusting the degree of connection between one's own conditions and objective conditions can we seek advantages and avoid disadvantages in career development planning and make career planning more practical.
Third, the formulation of career goals should be reasonable. Judging from the current employment environment, when choosing career development goals, it is forbidden to be greedy for high and quick. It is necessary to ensure that the goal is moderate, but not too high or too low, combine long-term goals with short-term goals, and finally achieve long-term goals through continuous realization of short-term goals.
Four, formulate action plans, assessment measures, and evaluation, feedback and adjustment. After the career development goal is determined, a series of development plans should be adopted to ensure the realization of the goal. There will be frequent changes in career development. Considering many factors that affect career planning, it is necessary to evaluate and revise career design. The contents of revision can include career re-selection, career route re-selection, revision of life goals, changes in implementation measures and plans, etc.
2. How to implement the plan
After making a series of career development plans, how to finally implement them is a problem that every planner must consider and face. A good plan can't be carried out smoothly without detailed rules for its implementation.
Role analysis
When a preliminary career planning scheme has been formed, if the maker is currently working in a unit, then further promotion is very important for him. The first thing to do is to analyze the role. Reflect on the personal requirements and expectations of this professional environment, and how to make yourself stand out in the unit.
Most people are prone to numbness in long-term work and are not clear about their roles. However, just as any product should have its own unique positioning and selling point in the market, the incumbent must make himself outstanding so that his value and achievements can be reflected and recognized.
Dealing with workplace variables
According to the customer survey of Ke Rui Career Counseling Customer Service Center, the active workplace in June 5438+February will definitely bring a lot of talent flow. Professionals in this ever-changing workplace, how to ensure that they always follow the trend is the focus of attention. How professional people behave in a variable, that is, against the wind, will be the key to whether a professional person can have enough development momentum next year or even longer.
Professionals who face variables and respond are often middle-level people. They will be less sensitive to changes in the workplace, especially changes in the workplace value system, because their jobs are temporarily stable. Therefore, many professionals lack sufficient resilience to cope with changes in the workplace, which leads to difficulties in career development.
Some people suffer from the "cap" of salary, but their professional value is in a state of decline and their development is in jeopardy; In addition, more people are basically satisfied with their current career status, but they are not sure how to further develop in the next stage and find what platform is more suitable for them, so they fall into a state of career stagnation between hesitation and fear. According to reports, 40% of the consulting cases of career consultants are because they can't clearly define the appropriate work goals, and they have encountered waterloo in job-hopping. Finally, they dare not face the result of career stagnation caused by re-competition in the workplace.
The successful rule to deal with the complicated information and changing choices in the workplace is to establish an effective information sorting, analysis and screening system, and then plan your career reasonably according to your own competitiveness. Only in this way can we achieve the other side of career success with good workplace sensitivity in the process of career development.
Principles of personal career planning and design
Personal career planning and design must abide by the following standards: ① Choose what you love. Doing what you like, the work itself can give you satisfaction, and your career will become interesting from now on. Interest is the best teacher and the mother of success. Choose your own strengths. Any occupation requires practitioners to master certain skills and have certain ability conditions. And it is impossible for a person to master all the skills in his life. Therefore, when choosing a job, you must choose your own strengths, which is conducive to giving play to your own advantages. Use the principle of comparative advantage, fully analyze others and yourself, and try to choose the advantageous industries with less conflicts. (3) choose the world. Social needs are constantly developing, old needs are constantly disappearing and new needs are constantly emerging. Yesterday's hot goods may become unpopular today. Therefore, when designing your own career, you must analyze the needs of society and choose the needs of the world, otherwise, you will be at your own risk. 4 choose your own interests. Occupation is a means for individuals to make a living, and the purpose is to pursue personal happiness. So when you choose a job, you should first consider your expected income-the maximization of personal happiness (Maslow's hierarchy of needs theory).
Personal career planning and design
When teaching the course "Personal Career Planning and Design Practice for Professional Managers", the author has encountered many problems and gained profound experience in guiding professional managers to make career planning. On this basis, a set of practical personal career planning and design methods are summarized and shared with you.
1, "SWOT" analysis: First of all, what is your favorite job and thing? What are your strengths or talents? Everyone has a certain talent, and everyone's talent is lasting and unique; Only when you do something repeatedly, happily and successfully can your ability be regarded as an advantage; Everyone's greatest room for growth lies in their ultimate advantage. Secondly, what are the jobs and things you hate? What is your weakness? When you do something that makes you feel depressed and unhappy, your ability to do these things is your weakness. Not everyone can learn to do almost anything well. People's weaknesses can only be avoided and cannot be changed. So, what are the threats to your current industry, enterprise and position? What are the opportunities? At any time and anywhere, opportunities and threats coexist and can be transformed into each other.
2. Set goals: You must first determine your ideal, which is a goal of your future personal career. Set your career goals within your ideal framework and break them down into stage goals.
3. Design a career plan: make an overall career plan as a programmatic long-term plan according to the set goals; Do a good job in career planning for 3 to 5 years as a medium-term development plan; Taking the career plan of 1 year as a short-term plan has strong maneuverability and little change.
4. Make specific career plans.
A successful person must meet the following conditions: ① Have more detailed and effective professional knowledge of plant management. (2) Be sensitive to the details of important events. ③ The spirit of tracing to the source, the ability of comprehensive analysis, judgment and problem solving. (4) Seize the opportunity and be brave in action. ⑤ Maintain sensitivity, innovation and creativity to new things. ⑥ Continuous improvement and pursuit of perfection. ⑧ Balanced learning skills and habits.
Idea-Not everything in life is arranged, so we must abide by the following ideas: ① Opportunities are created by ourselves, and ideas are always ready. There are only two kinds of pains in life, one is the pain of hard work and the other is the pain of regret. Where there is a will, there is a way.
Action goal-set a goal that should be fully accomplished in five years. For example: ① Fully competent for the position of the enterprise, strive for transfer, and be familiar with the operation rules of various departments. (2) In business operation and practice, learn and master all the management knowledge and practical ability of industrial enterprises. ③ Self-taught 12 MBA course. ④ Attend at least 100 hours of relevant management training courses every year. ⑤ Read at least one book on related majors every month. ⑥ Exercise for 3 hours a week. ⑦ I successfully changed jobs before the end of 2004, and I changed from a middle management position to a senior management position.