First, increase the on-site interactive link.
The content of the training course must have interactive links, and it cannot be a stage for training teachers alone. There are a lot of failed SEO trainings, the supervisor is chattering, and the employees below are dozing off and playing mobile phones. This kind of training course is of little significance, and students or employees will definitely not receive the training knowledge. You should ask questions every once in a while so that everyone can brainstorm and solve them together, such as how to improve the page inclusion rate. Let all the students express their opinions, even if the answers are wrong. Interactive links can arouse the enthusiasm of students.
Second, make theoretical knowledge easy to understand.
The principle of search engine sounds boring and difficult to understand. Such theoretical knowledge should be expressed in plain language. For example, how do Baidu spiders grab pages? If the whole Internet is compared to a Okumo network, which network node the spider will stay at depends on what factors of this node. Each node represents a website. To popularize boring knowledge, teachers need to be trained to have a certain eloquence. Recite the knowledge according to the script, but you can't express it clearly without your own real absorption. However, some trainers, on the contrary, must complicate simple knowledge.
Third, assign homework and exams after training.
After accepting new knowledge, it is easy for newcomers to forget it if they don't consolidate it in time, so they should arrange some homework after training, or arrange an exam every once in a while. Appropriate rewards, cash rewards or gifts can be given to those who finish their homework in time or have good exam results. An excellent SEO team must have the ability of continuous learning to adapt to the ever-changing search engine. As the saying goes: "Interest is the best teacher", so that SEO novices can quickly understand this industry and become interested in SEO technology. Actively accept and learn SEO technology.
For SEO team, training and summing up experience is very important, especially for newcomers who have just come into contact. Training is not only to impart SEO knowledge, but also to make the team more cohesive, provided that employees can actively participate. Besides economic rewards, personal interests and career planning can also motivate employees.