Accenture is the world's leading management consulting, technical service and outsourcing organization. Accenture has branches in 49 countries around the world, with more than 186000 employees. For the fiscal year ending August 3rd, 2008, the net income reached $23.39 billion.

Accenture is the largest management consulting company and technical service provider in the world.

It was originally the global management consulting department of Andersen Certified Public Accountants. 1953, Andersen accounting firm installed the first commercial computer in the United States, helping General Electric Company (GE) to improve the efficiency of payroll processing, thus creating the era of data processing. Joe Glickauf, the project leader at that time, was later called the father of computer and high-tech consulting. It takes the lead in using computers and high technology to solve problems for management consulting. This project marks the beginning of Andersen's consulting business. As the profit of consulting business finally exceeds the audit part, the expanding consulting department is unwilling to rely on others. 1989 established Andersen Consulting, which was completely separated from Andersen economically in 2000, and the company was renamed Accenture in 200 1.

As a management consulting, information technology and outsourcing service company in Fortune Global 500 companies, Accenture is the world's leading enterprise performance improvement expert. With rich industry experience, extensive global resources and successful practice in the local market, Accenture helps customers define strategies, optimize processes, integrate systems, introduce innovation, improve overall competitive advantage, and become an outstanding organization.

Accenture has established branches in 49 countries, with more than 65,438+050,000 employees. As of August 2006, the net income of fiscal year 365,438+0 was $65,438,066.5 billion. More than two-thirds of Fortune Global 500 companies are Accenture customers.

Accenture has been doing business in Greater China for more than 20 years. At present, Accenture has more than 2,500 employees in Beijing, Shanghai, Dalian, Guangzhou, Hong Kong and Taipei. Accenture set up branches in Hongkong and Taibei on 1989, and formally established Accenture Shanghai branch in Chinese mainland on 1993. Accenture Beijing Branch was established in 1994. In 2002, Accenture delivery centers were established in Dalian and Shanghai respectively to support our global outsourcing business. In 2004, with the establishment of Accenture Guangzhou Branch, Accenture further strengthened its business in South China.

At present, Accenture has six branches in Greater China (Beijing, Shanghai, Dalian, Guangzhou, Hong Kong and Taipei) with more than 2,500 employees. Accenture has become one of the few institutions in Greater China that can provide innovative services for both multinational groups and local enterprises. Accenture not only helps multinational companies to explore the China market; We also have extensive cooperation with leading local enterprises and government agencies. Accenture attaches great importance to the China market. At present, 80% of its customers are local enterprises in China.

Accenture's customer service team consists of various professionals, including industry experts, capability experts and professionals familiar with the local market. In addition, the professionals in Accenture Delivery Center assist the customer service team to provide customers with fast, reliable, economical and effective solutions by using rigorous methods and advanced technology.

Accenture invests about $250 million in research and development every year. Use these R&D investments to help customers formulate innovative business strategies and technologies, commercialize and promote them, and develop market-oriented solutions for customers. Accenture's research and innovation projects aim to provide customers with forward-looking insight into the development of innovative solutions and formulate strategies for customers aiming at high-performance enterprises.

Accenture's unique advantage lies in its ability to design a winning strategy for customers and its strong execution ability to help customers realize their strategic vision. Accenture's projects in China cover a wide range of industries and various solutions. Accenture provides consulting and services for the transformation of large state-owned enterprises and helps them become more market-oriented enterprises. Accenture also provides clients with consulting services on organizational restructuring or personnel performance management. In addition, Accenture has always occupied a leading position in the China market in the fields of e-commerce and information system consulting services.

The brand of this enterprise ranked 85th in the Top 500 World Brands compiled by the World Brand Lab in 2006.

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Under the guidance of Accenture's strategic objectives, in order to fully meet the needs of customers, we constantly expand our business service network, including management and information technology consulting, enterprise outsourcing, enterprise alliance and venture capital. In addition to dividing the service content according to different industries such as product manufacturing, communication and high technology, financial services, resources and government agencies, consulting services are also provided from the following aspects:

customer relationship management

Through the cooperation with customers, we strive to make the enterprise's understanding of its customer base adapt to the company's existing resources, so as to increase the company's profit space and increase the value for customers.

Enterprise business solutions

Committed to helping customers improve their business performance by implementing solutions such as enterprise resource planning.

E-commerce/e-commerce

Through the forecast benefit analysis, help customers to formulate practical and effective e-commerce schemes and help customers realize these schemes faster. Provide customers with brand-new insights and excellent methods to overcome or completely avoid various obstacles in the process of realizing e-commerce.

Supply chain management

In-depth skills in product development, manufacturing strategy and operation, procurement and supplier selection, transportation management, distribution, inventory management, value chain planning, supply chain collaboration and fourth-party logistics solutions.

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Sharing knowledge has become Accenture's long-standing culture.

While Accenture helps its clients to implement effective knowledge management, its management has also implemented successful knowledge management practices within itself. Nowadays, in Accenture, sharing knowledge has become a long-standing culture. Accenture's success is largely due to its powerful knowledge management system.

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Human beings create knowledge for enjoyment. As a consulting company that relies on the knowledge and wisdom of consultants, in the eyes of Accenture executives, the intellectual capital of enterprises is a collection of methods, tools, training, data, ideas, thinking and experience, which is valuable for enterprises to engage in business activities. Knowledge management is a systematic process to achieve enterprise goals.

Undoubtedly, "knowledge capital" is one of Accenture's most valuable assets. Therefore, the management gives knowledge management a strategic position-the strategic intention of implementing knowledge management is to make knowledge an engine for transforming ideas into business value; The specific task of knowledge management is to create, acquire, synthesize, share and use information, ideas and experiences to achieve Accenture's business goals.

Accenture attaches great importance to the implementation of global knowledge management strategy: knowledge management is led and managed by the president of global knowledge management; 543 knowledge management professionals are distributed in various branches around the world; Knowledge management is regarded as an indispensable business practice; Knowledge management professionals have their own career development model, and the company provides them with special courses. In addition, Accenture has also established a global standard operating process of knowledge capital, including knowledge acquisition, content audit and knowledge archiving. And the standard process of knowledge sharing has penetrated into Accenture's business development, project implementation, quality assurance and other business processes.

Knowledge management is not equal to information technology, it involves individuals, organizations, enterprises, strategies, environment and other aspects. At Accenture, at the personal level, knowledge sharing has been embedded in employees' learning procedures, so that the skills they need can be subtly integrated into their daily learning. Company leaders realize that knowledge sharing is not only the key to the success of individuals and organizations, but also the main driving force to promote knowledge sharing. Therefore, they strengthen knowledge sharing within the organization through determination and exemplary role, as well as evaluation and encouragement of employees.

At the organizational level, Accenture organizes employees into cross-functional project teams facing the industry. It is these groups that use and create the intellectual capital of the company. Accenture's global knowledge management team clearly supports these groups. Knowledge sharing is the key index for the company to evaluate the performance of the project team.

Accenture employees usually need to stay away from the office and work in the customer's office. The characteristics of this business require Accenture to spread the best solutions and related technologies around the world. Therefore, every project team in Accenture needs to build a new building based on the knowledge collected by the company, and they don't need to invent the process.

At the strategic level, Accenture combines the personal skills, knowledge and experience of consultants with the accumulated knowledge of the company.

On the environmental level, Accenture realized that with the deepening of globalization, customers' needs are increasingly complex and diverse, the time required for innovation is greatly shortened, and new technologies make communication faster; Therefore, the management requires that the company's knowledge management system must operate according to environmental factors.

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In order to realize the perfect combination of strategy, personnel, process and technology, Accenture established its own knowledge management system-KX (Knowledge XChange). Accenture's global knowledge management system is based on the advanced technical architecture and is built on the Lotus Notes platform. Accenture is distributed on 300 Lotus Notes servers all over the world and loaded with thousands of databases. Accenture's IT staff provide technical support for the database 24x7. Accenture is equipped with personal computers for all its employees, and it has 75,000 Lotus Notes users in 1 10 offices in 47 countries. In order to facilitate employees to share knowledge, Accenture has implemented standardized workstation configuration and technical infrastructure around the world.

When a project of Accenture is about to be launched in new york, USA, the project team is in urgent need of a skilled person, who is scarce in new york. In this case, the project team can conduct global personnel deployment. Avoiding websites is Accenture's way of deploying people. This website contains the latest resumes of all Accenture employees-indicating their location, project experience, skills/expertise, educational background, training and professional qualifications, etc. , for the project leader to retrieve. In addition, eScheduling also provides a two-way communication function, where Accenture employees can freely express their opinions and suggestions on the deployment of project personnel. After some searching, the project team finally found the needed experts in Beijing. Therefore, experts will travel from Beijing to new york office. Before going to new york, he can book office seats and required equipment in new york through KX: find the office service portal in the yellow pages of KX, enter the office seat or conference room reservation function, select the office location (new york), time period, seat category, seat number and required equipment, and submit it. When he arrives at Accenture's new york office as scheduled, he will find that everything is arranged as he wishes. After the project is completed, the project leader will evaluate the performance of everyone in the KX team. Employees' superiors in Beijing will make an overall evaluation of employees' performance for half a year or annual.

Accenture's knowledge management system can provide six functions: business documents, business management, professional research, training and learning, communication and access to external resources. These functions strongly support employees from different markets, industries (communication and high-tech industries, financial services, government agencies, product manufacturing and resource industries) and service areas (enterprise strategy and business structure, customer relationship management, supply chain management, financial performance management, personnel performance management, business solutions, solution operation, information technology research and innovation and entrepreneurship service centers, etc.). ).

Accenture's KX has many powerful functions. For example, if an Accenture employee needs to know about the project experience of bank knowledge management, he can go to the KX Yellow Pages first, find the FS knowledge source, and then enter the restrictive keyword (bank/knowledge management) to perform the query function. Soon he will get a list of all relevant contents; Then, he selects the title of the required document in the list, or opens it directly, or chooses to let the system send the information to the personal mailbox.

KX Yellow Pages provides Accenture employees with a variety of query channels, which is the most convenient way for them to find information. Through the KX Yellow Pages, they can quickly find the database they need and add it to their personal workstations. KX's database is updated all over the world, with rich contents, including library, practical help, forum, industry analysis and so on. , and classified by market, industry and service field.

With the support of a strong knowledge system, any new Accenture employee will not be at a loss because of the unfamiliar environment, and his familiarity with the company and business will begin with the orderly KX Yellow Pages.