Under the trend of economic globalization, enterprises can no longer simply focus on the local market. Because whether companies like it or not, foreign competitors will enter the domestic market and try to seize market share. Overseas expansion is not only an important opportunity for enterprise transformation, but also the key to enterprise success and even survival. However, in the face of global competition and international expansion, most companies lack an overall understanding of the challenges they will face. Some enterprises think this is a great opportunity to improve their chances of success, while others are at a loss because of distance, cultural differences, administrative obstacles and ignorance of foreign environment.

In a lecture hall, Professor Pierre Dussauge of HEC Business School in Paris (professor of strategic management at HEC Business School in Paris, a world-renowned expert in strategic management) comprehensively analyzed the management challenges brought by globalization and how to formulate an international expansion strategy for the guests. Mr. Ge Yi, the founder of Shangshang Art, and Mr. Adams, the foreign artistic director, even sent a signal to the outside world that "as a leading art training institution in China, we should further accelerate the internationalization process".

Teacher Ge Yi said, "This lecture at HEC Business School in Paris is really an eye-opener. At present, there are still many things that need us to learn from abroad, and even those introduced before have not been digested, but we must speed up the pace of catching up and then develop into a model suitable for the local area. After this training lecture, we are more aware of the importance of globalization strategy. "