Brochure design generally takes paper materials as the direct carrier and corporate culture and products as the dissemination content. It is the most direct, vivid and effective form of publicity for enterprises. Brochure is an indispensable material for enterprise publicity, which can well combine the characteristics of enterprises, clearly express the contents in the brochure and quickly transmit information.

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Generally, the content of corporate brochure is usually divided into four sections: company introduction, business scope, product introduction and partners. It depends on your own company.

Part I: Company introduction.

It usually includes: company profile, corporate culture, corporate qualifications, honorary awards and so on. Among them, honorary awards and enterprise qualifications are strong evidence to prove the strength of enterprises. The comprehensive strength of an enterprise is also concerned by many consumers. Only a positive and healthy corporate image can pave the way for product sales and let consumers know more about the enterprise and its strength.

Part II: Introduction of business scope.

It usually includes: business scope, business process, service advantages, etc. Powerful companies usually launch superior services separately.

Part III: Product introduction.

It usually includes: product introduction, product function, product principle, product shelf life, matters needing attention, usage, etc. Since it is a product brochure, this one is the most important. Among them, product introduction is the most critical part in product introduction, and it is also the part that explains what a product is. Such as drinks, health products and electronic products. , are the general situation of the product itself, including product name, use, technology and even origin, manufacturer and other information, but do not need to expand too much, so that consumers can see at a glance whether this product is needed or not is the best effect. The content needs to be concise, accurate and even accurate, and must not mislead consumers. The description and introduction of enterprise products should be conveyed to more users, and the advantages of products should be remembered.

Part IV: Partners.

Usually displayed to your customers or partners can enhance the strength of the enterprise and enhance the trust of consumers.

The proportion of product album design determines that the content of introducing enterprises will be simplified, focusing on product functions, product characteristics, product uses, product service programs and so on. Then the corresponding design album will be developed around these contents, and perhaps product photography is needed in the case of high product quality requirements. Grasping every detail will make the product album very successful.