A good project must be a project that has been tested by the market, and a direct store is the best way to test the feasibility of the project. The successful operation of direct stores can test the correctness of the business model of the project, whether the products are suitable for the current consumption trend, and whether the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand.
A good project direct store must be the benchmark: the service is in place, the products are excellent, the decoration is attractive, the location is excellent and the profitability is super strong. If the direct store can't do the above, where can the headquarters summarize the successful experience and pass it on to the franchisees?
Discrimination criteria:
Investigate whether there are direct stores in the headquarters and their operation.
Shops usually pay rent in the first quarter or half a year. After three months of operation, if there is no hope of profit, the direct store may stick to it for another three months, but if it fails to achieve profit for half a year, it will choose to give up. Therefore, the length of continuous operation of direct stores can determine the basis of profit and affirm the feasibility of the project.
Matters needing attention in opening a drugstore
The more direct stores a brand owns, the longer the direct stores operate, and the richer the accumulated practical experience.
Pharmacy management, have to mention some key points:
First, we must firmly establish the concept of "serving the insured wholeheartedly", strictly abide by the service agreement, and do a good job in drug sales and service;
The second is to take medicine from formal channels, clearly mark the price, and the accounts are clear;
The third is to provide 24-hour credit card sales service;
The fourth is to clarify the scope of personal account payment and prohibit patients with severe chronic diseases from changing medicine;
5. From 1 month 19 and 1, all commodities such as food and daily necessities are removed from the shelves;
Sixth, pharmacies that also undertake designated outpatient clinics for severe and chronic diseases should improve the drug purchase files of patients with severe and chronic diseases.
False propaganda was punished.
20 18 12 A pharmacy in Jiaxing, Zhejiang Province was fined 1205600 yuan for alleged false propaganda.
2065438+April 2008, the client of a pharmacy in Gaozhou, Guangdong Province was investigated and punished by the relevant departments for falsely propagating the function of health food.
According to the summary of cases over the years and the relevant requirements of the State Administration of Pharmaceutical Products, at present, these behaviors are suspected of false and illegal medical advertisements, and pharmacies should pay attention to them.
1. Beyond the approved indications and health care functions, publicize that it can cure all diseases, cure all diseases and cure all diseases;
2. Use patients, medical experts, scientific research institutions and other names to prove the curative effect or ensure the cure, and use the image and name of public figures for publicity;
3. Exaggerate the efficacy of products and publicize health foods and health products. disinfection products has the function of treating diseases;
4. The use of medical information pages, special programs and news reports, in the form of expert lectures, medical exploration, patients' drug treatment experience, etc., to release medical advertisements in disguise and promote medical products and services;
5. Illegally publishing advertisements for medical treatment, medicines, medical devices and health food without the examination or approval of health and family planning, food and drug supervision and traditional Chinese medicine management departments;
Using mass media to publish prescription drug advertisements;
7. Other circumstances in violation of advertising management regulations.
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