Basic introduction and extension of new media operation specialty;
The major of new media generally includes new media technology, new media art, network and new media. Take the major of Network and New Media as an example. The main courses include New Media and Society, Introduction to Network Communication, Analysis of New Media Users, Information Planning of New Media, Network public opinion monitoring and Analysis, Mobile Media Research, Media Integration Creative Workshop and so on. The university new media club is a very practical club, for example, it can write articles for colleges or students to organize activities and promote them online.
The operation of new media mainly refers to a series of operation skills such as editing, product promotion and promotion through various media accounts on the mobile Internet platform, which are expressed in various forms such as words, pictures and videos. Operators not only need to have solid writing skills and rich innovation ability, but also need to understand the rules of various new media platforms, users' preferences and psychological activities.
The major corresponding to the position of new media operation is journalism. It is generally believed that journalism is a discipline that studies the laws of journalism and journalism. Generally speaking, journalism majors train senior news professionals who have systematic knowledge and skills in news theory, extensive knowledge of culture and science, are familiar with China's news propaganda policies and regulations, and can engage in editing, news and management in news publishing and propaganda departments.