Property consultants themselves should be proficient in the basic knowledge of real estate; In addition, we should be familiar with the circulation process of sales and master the sales skills such as negotiation skills, oral skills, language skills of product sales, telephone follow-up sales skills and sales persuasion skills. , and can also quickly analyze customers' purchasing behavior, decision-making and psychology, and skillfully use many application skills such as sales comparison! At present, there is no traditional salesperson in the sales office, and the title of salesperson has been replaced by "property consultant" or "sales consultant". In the change of this title, the single sales function of sales staff has also expanded to the comprehensive service function of "property consultant". According to Carmel and other project sales leaders, the current real estate (sales) consultants are not only different from traditional salespeople in name, but also different in service awareness and service scope. They not only have high cultural quality, but also have the knowledge of finance and financial management after systematic training in real estate. They have the characteristics of compound talents and can provide customers with consulting services such as buying a house, lending and market analysis. For property buyers, the enthusiasm and professional knowledge of property consultants can make people realize the connotation of this property, generate trust and be more willing to buy a house in this property.

Property consultants can play a bridge role in the communication between the two sides of housing transactions. According to the person in charge of Founder Investment Company and Yuxuan Consulting Company, there are two kinds of real estate consultants, one is the real estate (sales) consultant of the sales department of the development enterprise, and the other is the real estate consultant of the professional consulting company introduced by the development enterprise. The professional function of the two kinds of real estate consultants is the same, that is, through the understanding and communication between buyers and sellers, a housing transaction can be reached. In this process, the responsibility of modern property consultants is twofold, both to the seller and to the buyer. Property consultants should first analyze the feasibility of the transaction from the perspective of the interests of buyers, that is, take the needs of buyers as the main body, because only by understanding the real needs of buyers can we guide the transaction from the actual needs, which undoubtedly reduces the blindness for the seller and does not conflict with the interests of the seller.

Occupational characteristics

Property consultants can not only deeply convey the quality of real estate, but also reflect the cultural quality and development strength of enterprises. Because of this, when choosing and formulating the service standards of real estate consultants, these enterprises have strengthened the cultivation of service awareness of real estate consultants from the long-term interests. These include the rigid choice of the cultural quality of real estate consultants, such as those who are basically enterprising undergraduates, graduate students and other highly educated people; Provide these property consultants with continuous training in business and corporate culture, such as rationally analyzing the laws and development of the real estate market, and studying the housing, investment and various payment methods needs of the target consumer groups, so that they can truly reach the professional level of providing all-round services; Put forward higher requirements for real estate consultants, so that they have a higher sense of service and integrity. For example, the sales department of Luoka town requires property consultants to have a deeper understanding of various architectural styles such as Spain when they understand this project, and formulate differentiated service projects through the investigation of projects around Meijiang area; Carmel project sales department takes the careful handling of construction details by enterprises as an example to guide the honest service of real estate consultants, making the communication process between real estate consultants and customers more practical and convincing.