First, familiar with the working principle of search engines:
Before optimizing the website, we must be clear about the working principle of the search engine. After all, SEO is aimed at the operation of search engines, which are generally composed of the following modules:
1: grab module
2: Filter module
3. Collection module
4. Sorting module.
Learn the SEO technology of these modules, and the working principle of search engines will know the cause of the problems when they encounter some problems.
Second, learn SEO terminology.
As an SEO person, common nouns must be familiar with. In later articles, we will constantly update articles explaining SEO terms.
Third, choose the domain name and space that is conducive to optimization.
If you want to optimize a website, you should make all kinds of optimization preparations from the initial stage of the website, including domain name and space-related knowledge. A good domain name and space also play a very important role in the optimization of our website, so we must pay attention to the choice of domain name and space of the website. We will write a detailed article on the choice of domain name and space later.
Fourth, SEO common tools
If you want to learn SEO well, you should also know some commonly used SEO tools, such as webmaster tools, SEO comprehensive query, Baidu weight query, keyword mining, search engine spiders, robot simulation tools, Baidu webmaster platform and so on. The use of SEO tools should also be mastered.
Fifth, do a good job in mobile phone adaptation.
After we build the website, we must make mobile adaptation to improve the browsing experience of users' mobile search results.
Sixth, submit the link.
Also pay attention to submitting links that you want to be included in Baidu. Baidu search engine will process and include it according to the standard. It should be noted that Baidu may not include the links we submitted.
Submit link is to actively push and submit site map. At the same time, the dead links generated by our website should also be submitted. If Baidu finds that a website has too many dead links, it is very likely that the website will be downgraded. If there are a lot of dead links on our website due to revision or content adjustment, then we should submit them to Baidu, so that Baidu can quickly clear them.
Seven. Website optimization operation
What basic work should be done to optimize the operation of the website? Here are some points:
1, strategy formulation: through the analysis of user needs and competitors' data, find out the breakthrough of SEO optimization.
2. Keyword mining: keyword mining is carried out according to the needs of users and the breakthrough of SEO optimization.
3. Website construction: According to the strategic objectives, the website construction framework is planned, and the website construction is divided into several steps: navigation design, page framework, sketch determination and design setting display. After the website is built, we can set the title and URL of navigation, home page, directory page and inner page according to the previously designed framework, and we can also fill the website with content according to the content framework.
4. Optimization strategy formulation: First of all, strategy formulation is the work that must be done well in the basic operation of SEO. The so-called strategy formulation is to meet the user's greatest search demand for our website through data analysis, and find the most suitable SEO optimization direction by comparing competitors. The strategy formulation is divided into four parts. I will keep updating in future articles. The competitiveness of users' needs, the starting point for bad guys to analyze their opponents. Determine the breakthrough, indicating that our SEO project is operable.
Eight, mining keywords.
Then the next work is to mine keywords. The following are some common keyword mining tools:
1: Baidu drop-down box
2. Baidu related search
3. Baidu Index
4: baidu promotion's assistant
5: Industry Q&A platform and so on.
Nine, station optimization
The following are some work that needs to be done in the early stage of SEO optimization:
1: content update
2. List the content outline
3. Optimize the title:
4. Improve the content.
X. off-site promotion optimization
The next step is to send high-quality chain. And marketing and promotion work. Marketing promotion includes QQ marketing, Baidu Library marketing, Baidu Know Marketing, Baidu Post Bar marketing, blog marketing and so on.
People who ask this question are also trying to learn SEO well, and they have the intention to learn SEO technology after asking this question. Have you found that the top ten SEO optimization methods seem to have been learned here, but you still don't know how to do it? Here, I want to make it clear that SEO optimization methods can not be answered in a few words, including not only implementation methods, but also thinking strategies. I can only sigh that China's culture is profound and profound, and those who ask questions are superficial because of their short knowledge. Want to learn SEO, ask "what can SEO methods solve"? This question includes thousands of questions from Qian Qian. As I said before, peeling onions is easy to ask. Have you considered the feelings of the person who answered this question? O(∩_∩)O Hahaha ~ Study hard and make progress every day. The depth of SEO technology is like thousands of feet Peach Blossom Pool. If you really want to learn SEO well as soon as possible, you might as well sign up for a training class on SEO system. Finally, I hope that people who teach themselves SEO can stick to the end.