2009 China Jewelry and Jade Jewelry Guide
1. Exquisite metal products with outstanding honor.
After years of development, Yayi brand enjoys a high reputation in China, and has successively won many honorary titles such as China well-known trademark, China time-honored brand, China 500 most valuable brand, well-known brand in China's jewelry industry, assured demonstration store in China's jewelry and jade jewelry industry, and Shanghai 100 brand-name products. In 2009, the brand value of "Yayi" reached 2.043 billion yuan, ranking among the top 500 Chinese brands.
"Yayi" brand enjoys an excellent reputation. When the APEC meeting was held in Shanghai, Yayi Jindian designed and produced a magnolia brooch ornament symbolizing the spirit of Shanghai for the wives of heads of state with exquisite craftsmanship, which was deeply loved by the wives of heads of state. Small and exquisite Magnolia brooch ornaments have become a bridge and link between China and the people of the world, and also made the brand "Yayi" famous.
2. Seize the highland and make great achievements.
The company formally established Shanghai Yayi Gold Factory on 1999, ending the history that Yayi Gold did not have its own production and processing base and design center, promoting sales by wholesale, and greatly expanding its business scope. Advanced machinery and equipment were introduced from Italy, Belgium, Japan and other countries, and senior jewelry designers from Hong Kong were invited to make thousands of unique gold jewelry.
Yayi Jindian pays close attention to market changes, keeps up with consumption trends, adjusts its marketing strategy in time, makes full use of its own advantages, and vigorously develops chain stores, franchise stores and special distribution outlets with the strategy of "no one has me, and people have me", so as to make a quick start from a high starting point and seize the opportunities.
Yayi brand is based in Shanghai and faces the whole country. At present, nearly 400 sales outlets are widely distributed in Shanghai and all over the country. In 2008, the company's sales exceeded 2.2 billion yuan, which marked an important step in the leap-forward development of Yayi Jindian.
3. Professional service and honest management
In the fierce competition, "Yayi" people adhere to the service concept of "trust is the first thing to sell to you", sum up and promote the service experience of Hua Jumei, a city model worker, a winner of the May 1 ST Labor Medal and a gold medal salesperson who set a domestic record of personal annual sales of 20 million yuan, and establish Hua Jumei's brand of "selling gold special clothes", which was rated as "Top Ten Commercial Professional Star Service Brands in Shanghai".
4. Brand marketing, leading the trend
In 2000, Yayijindian invited the famous movie star Xu as the brand spokesperson to promote the products of "Millennium Gold Jewelry", which increased the popularity of Yayijindian among young consumers.
For a long time, Yayi Gold Store has attached great importance to cooperation and exchanges with excellent media and institutions in the process of brand promotion. In 2007, Yayi Jin Dian participated in the annual title of "Very Fun" program of Oriental TV. With the singing of the theme song of the pop singer Wang Leehom's "Play the East", people have deeply felt the cultural spirit and brand strength of Yayijin brand on the basis of absorbing the traditional culture of China. In the same year, the jewelry pendant representing young people's "musical dreams" in the program "I am my SH O W" was also designed and produced by Yayi, which showed the appeal of Yayi brand "youth, fashion and positivity".
In June 2008, Shanghai Yayi Jindian became the only designated jewelry sponsor of 1 1 Shanghai International Film Festival, providing exclusive services and exclusive experiences for master stars at home and abroad, and * * * played the grand movement of Shanghai International Film Festival.
In August, 2008, Yayijindian was rated as the "Olympic Gold Medal List" program of Oriental TV. With the frequent spread of Olympic good news in all parts of the motherland, the brand of Yayijindian has flown into the homes of ordinary people, bearing the same success and glory.
A series of marketing and promotion have proved Yayijindian's pioneering advantages in the industry, and demonstrated Yayijindian's brand-oriented development strategy to further enter the national market and even the international market.
2009 China Jewelry and Jade Jewelry Guide
1. Where does Shandong accounting continuing education go?
Enter from Shandong Accounting Information Network.